Communication Can Enhance Your Career

Every line of work can benefit from a workforce that knows how to communicate clearly and effectively. A free and comprehensible flow of information among colleagues, across departments, and between customers and companies leads to optimal productivity and profitability. Conversely, poor communication diminishes competitiveness and the quality of service. 

Normally we think that mastering a specific skillset is the surest way to advance one’s career. Obviously, the better you can advise clients on financial plans the better a financial planner you can be and the greater your command of building cabinets the more proficient a cabinet maker you will be. But a competence that is of equal importance in boosting your career across all industries is the mastering of communication. 

Speaking, listening, writing, reading, and viewing are the typical communication methods that come to mind when defining what communication is. However, if we investigate these activities more carefully to see how they can affect workplace functioning we can be more mindful of how to enhance our careers by increasing the quality of work done for our employers. 

I was introduced to a blog recently posted on onlinecollege.org in which the writer does an excellent job of identifying twenty-one communication mistakes to be avoided at work. Whereas all these weaknesses should be noted as important, there are some themes that stand out to me warranting further elaboration. 

Taking the time to self-examine the role our individual egos play in how we communicate is well worth the effort. Look at how often we get consumed by trying to save face at work. No one wants to be seen as incompetent, which is natural, but this can lead to poor communication habits. For example, think of all the times we did not ask for clarification or help on a project or task, because we did not want to look stupid or weak. 

“I’ll figure it out on my own”, we may tell ourselves only to find out that we went too far off on a tangent instead of getting to the heart of the problem to be solved. Rather, requesting clarity or assistance can be approached from a position of competence and as part of commanding style. 

In writing resumes for clients, I sometimes come across performance reviews that they share with me. Here is a communication error I see managers complain about a lot — overuse of email. It may seem that we can increase the quantity of communication with email, but that does not always translate into quality. Getting on the phone or meeting face to face may take more time, but in many situations, it means better listening is occurring, leading to more cogent points being made by both parties. 

Determining who is in the loop and keeping them abreast of developments in a timely manner is a sound practice. Participants on a project work best with open collaboration. It is fine for there to be a moderator but using the “Reply to All” feature in all forms of communication is often the best policy. 

Good communication promotes strong teams. Given the workforce evolution toward greater teamwork, applying co-production communication techniques is a win/win for employees and employers alike. 

Perhaps the most harmful communication mistake is going negative. So many workplaces are drama factories in which grown adults communicate with the level of sensitivity and self-awareness found in a junior high school cafeteria. Put a bunch of insecure and immature egos together in the same building and watch out. Management can have a big task ahead trying to herd the cats. 

Martin Luther King, Jr. probably addressed this issue best when he advised that before we say something about someone else, we should test the comment by applying three conditions: Is it true? Is it fair? Is it kind? If the answer to any of these questions is no, then it is best to keep it to yourself. 

Getting ahead with your career can often be little more than becoming a strong communicator. Do that and you will be noticed. 

Tips for Women in Compensation Negotiations

Negotiating terms and conditions of contracts following a hiring offer can be a daunting experience for everyone. It has been noted by many observers, including women, that women have not been as savvy as men in negotiating compensation packages. This has resulted in depressed wages for comparable work being performed by men. Breaking that mold has been hard. In many ways “business” has been set up to be a man’s world with male behaviors dominating the way business is conducted. 

One of the biggest impediments for women has been the inclination to not cause what they perceive as conflict. By asking for optimal compensation, they too often feel they are rocking the boat and making waves. Throughout much of their lives they are making peace and taking care of others, which does not necessarily prepare them for the give and take and struggle of compensation negotiations. 

Here are some tips that I think will help to balance the situation and benefit women in their career development. 

  1. Negotiating is a combination of art and science. Doing your research prior to negotiating is very important (which I will get into more below), but the art is equally important and has to do with body language, eye contact, authoritative voice, and the general vibes you give. I believe one’s interview and negotiating stance is enhanced by accepting that both domains deserve attention.
  2. When being given a job it is expected that you will be thrilled about being offered the position. I would caution against letting exhilaration dictate too much of your negotiating posture. Try for a little detachment internally and in negotiations with the new employer, such that you do not lose sight of a degree of objectivity which can strengthen your hand.
  3. Be clear on what you want as components of your overall compensation package. In addition to salary try placing an emotional and financial value on things like vacation, personal leave, and sick time; a telecommuting option; a degree of work autonomy; bonuses; a desire for a results-only-work-environment; appraisal methods; etc. You may be willing to dial salary down to ratchet some of these other benefits up.
  4. You are in a better negotiating position the clearer you are about “internal equity”, i.e., what the employment market supports regarding your position. Many mention going to Glassdoor.com and Salary.com, which is fine. But I would expand the search to include Vault. com; The Occupational Outlook Handbook on bls.gov; onetcenter.com; and most importantly Pay Scale. Pay Scale does a great job of providing detailed salary reports for a variety of positions. They offer a free customized one for people who are starting to check them out. I recommend ordering one of these. You will feel better armed with data.
  5. Yes, ask for relatively high compensation but without eliminating you from consideration or causing them to rescind the offer. Support the request with as many examples of transferable and related accomplishments from current and past experiences as possible in addition to tactfully communicating that you want to be lured away from your current compensation package where you now work. This is your “value add” pitch.
  6. You may want to consider asking for performance benchmarks, perhaps in six months, communicating to them you would like the entertain the notion of a “raise” in the near term, if it is looking like their final offer may come in a bit low for you.
  7. Keep in mind the long-term career benefit when negotiating the short-term details. This job may mark a turn that can lead to career development benefits in your chosen field far into the future. This development potential may outweigh some “lost” benefits you may experience over the next year or two.

Women are already making significant gains in education and employment in this fast-growing and knowledge-based economy. It only makes sense that compensation should follow. 

Expertise Drives the Future of Employment

Everybody wants a job. You want to go out, get hired by somebody, perform some pre-determined tasks, get paid, and go home. Simple, right? It’s the way it has always been. 

But hold on a moment. The news is that working at a job will not be the same for much longer. The nature of the job is undergoing a radical shift as we become more of a knowledge-based economy. We are being told those who do not keep up with how employment is changing will be at a disadvantage in the employment marketplace going forward. 

Because American workers are having to engage much more directly with global competitors, companies are required to shift the way they structure operations and employees are being forced to face a new definition of what being successful means. 

The knowledge-based organization and its talent force must be more agile to meet growing business demands. They need to learn fast, communicate clearly, and adapt to change. The old method of presenting a long list of past experiences on your resume as evidence that you have current value is giving way to demonstrating that you have just-in-time needed expertise that can be applied from day one. 

It is expertise more than experience that separates the future oriented worker from the old-fashioned one. If you can link your past experiences to applicable expertise that is desired now, then great. You are ready to move forward. But if you think that just having a long history of meeting the same type of responsibilities in a similar manner over time is going to separate you from the pack, then think again. 

Legacy skills are taking a back seat to modernized specialized skills. Preparing for a world that honors creative and deep specializations expressed within cross-functional teams, which are not limited by borders and silos, is the future for the successful worker. 

Becoming specialized is not anything new, but it is becoming increasingly important. Traditionally we have looked at our interests and early skills, matched them up with a pre-existing list of career options, and made a choice about what we would do for work.  

But increasingly it is too hard to fix a list of stable careers. Technology is generating new specialties both directly and indirectly all the time. From mobile branding experts to global collaboration facilitators, the brave new world is characterized by more speed, more innovation, and greater challenges requiring novel solutions. This can also mean blending your skills into new and valuable hybrids that reflect both your interests and what sells. 

Refining a set of skills, collecting quantifiable and qualitative data as evidence of proficiency, and continuously scanning the employment horizon for companies coveting your expertise is the strategy to best position yourself for opportunity. 

This strategy is helped enormously by logging your accomplishments. Each professional should have a portfolio or running record of their achievements, summarized in a resume, telling the story of how expertise has and is developing. There is a big difference between telling what your expertise is and presenting confirmation of what it is. 

Much is said about the importance of well-functioning teams in the workplace and with good reason. Shared and collaborative expertise enhances the strength and competitiveness of organizations. Merging common and related spheres of expertise not only benefits companies, but each of the internal players as well. Organizations that encourage continuous learning, demonstrate a culture of agility, and hire innate potential over raw experience increase their chances of attracting and retaining a high level of expertise in their workforce. 

So, instead of everybody wanting a job we may soon see everybody wanting a project requiring their specialty. Adjusting your perspective now on what a job means will help your upcoming employment prospects. 

Making a Resume Recruiter-Ready

As is the case with most industries, the profession of resume writing is trending in new directions and undergoing changes. As writers, we know that to make resumes effective for their primary purpose, getting the job candidate an interview, we must please not only the job searcher, but perhaps more importantly the recruiter or hiring manager viewing the resume. 

Career Directors International, a global professional organization for career professionals, recently published their 2012 survey of hiring authorities, so that we in the business can track the latest preferences of recruiters, hiring managers, and others who source talent when viewing resumes to make hiring decisions. 

As one who wants to present my clients in the best possible light to these stakeholders, what they think and want matters to me a lot. In sharing some of the more salient, and frankly unexpected, findings of the survey, we can also review what many believe to be conventional wisdom, or should I say old fashioned thinking, about the construction of resumes. 

At the top of the list is the notion that resumes need to be one-page only. Only 6% of the respondents felt that way (21% did regarding blue collar resumes) with 34% preferring two pages and a surprising 37% feeling that length is not an issue if the content is quality. 

Given how busy these people are you would think they would want as brief a document as possible, but apparently not so. Let us not assume this means they want pages of verbose fluff. Three-quarters of the respondents already think that there is too much embellishment in resumes, and they want less irrelevant wordiness, not more. 

Functional resumes are the type that are focused on skills and competencies rather than chronological work histories. They are often used by people who have gaps in their work experience or who are just entering or returning to the workforce after a long absence. General thinking is that recruiters do not like them because of the perceived lack of consistent work experience. But a whopping 72% said “yes” or “maybe” they would consider interviewing a candidate with a functional resume and without a first-impression employment history timeline. Looks like what you can do might be starting to trump your longevity at work. 

One of the big challenges in resume preparation is writing the professional summary that serves as a lead in grabbing the attention of the reader. It should tightly communicate brand, strength, and achievement. The question often is whether to include one, and if so, should it be short or long. 

Again, a surprise finding is that 43% are fine with a longer summary version, 18% with a shorter version, and only 17% saying to skip it entirely. A combined 61% of respondents are therefore saying to have a professional summary. The unexpected part in this response comes in that reading a longer summary is okay with busy people. I am getting the message that good information is desired even for those with full schedules. 

Finally, there is a tendency to include new elements into resumes, such as links or QR codes to social media profiles or to present resumes as web-based videos. My assumption has been that most recruiters do not like straying too far from predictable, if not traditional, resume styles. Two-thirds said looking at external links is something they would consider, but only 13% would bother with video resumes. Sounds like putting time and energy into your LinkedIn profile may get more viewership than your self-promoting YouTube video. 

The bottom line is that there are few, if any, certainties when it comes to preparing your resume for competition. What is in today probably will be out tomorrow. But one absolute appears to remain: Having a resume that communicates high quality accomplishments and core competencies and that speaks to the position to which you are applying. 

Is There Really a Talent Shortage?

There are some common claims being tossed around in the national self-diagnosis now occurring of why hiring is not significantly picking up. Declarations such as employers are learning to do more with fewer employees and that there is too much economic uncertainty to risk hiring employees, especially after how bad businesses were hurt at the start of the recession, are two assertions often heard. 

There is another claim that does not get quite as much play but is starting to be heard often enough. It is that employers cannot hire as much as they would like because there is a talent shortage. 

Apparently, the workplace is changing so rapidly that schools and the individuals attending them cannot keep up with newly designed job descriptions, many of which contain specialty requirements. This seems particularly true in industries such as IT and engineering.  

However, the alleged shortage is occurring throughout the workforce — or so many employers tell us. We can easily be left with the impression that growth in innovation is now so exponential that it is the fault of our lagging workforce not preparing themselves briskly enough for the new world order. 

So, is there really a talent shortage? Upon closer examination it may be that employers are unwittingly perpetuating a shortage and dampening hiring as a result. 

Yes, employers do feel there is something wrong with the candidate pool. And that something is that candidates are not qualified enough. If there were more qualified candidates, there would be more hiring. This seems to be their charge. It must be the candidates’ problem, right? 

But let us look at how the employer landscape has changed for potential employees. Employers are extremely cost conscious because of the recession. This has caused them to reduce and consolidate their workforces. Specialty hybrid positions have been created to produce more multiple-skilled positions than existed pre-recession. Therefore, when an opening occurs, a candidate is supposed to be specialized in not just one skill set but in more than one. Obviously, the pool of likely candidates just shrunk a lot. 

Let us dig a little deeper. Among the costs being saved is in reducing or eliminating training and development. Why spend on onboarding when you can hire plug and play defacto independent contractors for specific projects? With no onboarding activities the expectation is that candidates must be ready to produce with little to no ramp-up time. This may discourage candidates from applying or is the cause of early departures once hired.  

Another issue employers must contend with is the huge number of applicants sending in applications. A screening process must be used that selects out all but the “best”. This increasingly means use of applicant tracking system software. Two issues with this type of software. One is that it is not always very nuanced enough or sophisticated. Second, use of even the most effective software requires skillful and dedicated HR use, another area seeing cost cutting. 

Potential talent is being screened out. A related issue for employers is maybe they could at least let applicants know that their application was received and processed, then they wouldn’t be left wondering if their application ever made to you, reducing the number of times they apply for the same position. 

Sure, the workplace is changing, and it is important for candidates to keep skills current and to apply to only those positions for which they are qualified to succeed. But employers also have a responsibility to examine their hiring practices to see if they are contributing to not only their own “talent shortage”, but also to the stubbornly low levels of hiring nationwide. 

To State the Obvious

It is time to start stating the obvious. This is not your garden variety recession. We are not likely to bounce back to either the levels or type of employment that we had prior to 2008.  

Yes, I know technically we are no longer in a recession, because we have not had two consecutive negative growth quarters since 2009. To be precise we are in a period of sluggish GDP growth. But to most Americans it feels as if the recession that started in December 2007 is still with us. This has gone on longer than it took the U.S. to defeat Germany and Japan in World War II! 

Since we are stating the obvious, let us dispel a myth. No, the recession and its length are not Barack Obama’s fault. Carrying on with that thinking takes us off reflecting on what is really going on and how we need to adjust. Does anyone out there really think that if John McCain and Sarah Palin or even Mitt Romney had won the 2008 Presidential election that the economy would be all that much different today?  

What we are experiencing is much bigger than Republicans vs. Democrats and their ideologies. The world is undergoing a fundamental transition, a realignment of wealth and power, and we Americans better be ready to compete in the emerging global economy unless we want to be yesterday’s story. 

My principal economic concern has to do with joblessness. A society that does not have most of its citizenry gainfully employed is a society experiencing too much hardship. My principal concern is not that we are relinquishing our former status of disproportionately over-consuming the world’s resources. That was bound to change sooner or later. Much of the rest of the world is catching or has caught up to us in terms of living standards. America now must share more resources, like oil, and that is part of the pain we are feeling. 

But back to employment. Some fundamental job-related trends were underway before the recession and have been accelerated by it. For example, increasing self-employment, more engagement in project or portfolio work, and a pick-up in the passive candidate or hidden job market (think networking). Realizing these trends and getting-with-the-program, as it were, will help job searchers prepare. 

Note that a growing trend is not to sit for hours scrolling through postings on job board sites and electronically broadcasting your resume willy-nilly. To be clear, I am not saying do not try to get your defined message and brand out there, but do not think that sitting at a computer alone is a well-rounded job search. It is not. 

Securing fulfilling employment is no more complex than weight loss. Want to lose weight? Eat fewer calories and exercise more. Want to advance a career? Develop self-marketable expertise. As simple as this sounds, we all know it can be profoundly difficult to implement. Just as we know to not fall for diet fads, we should also know to avoid simplistic messages, especially from politicians, who proclaim we can return to old patterns of employment. 

A globally competitive workforce requires intelligence, foresight, creativity, and resilience. You are at root your own boss. Examine the landscape before you and take appropriate action. Rely as little as you can on the benevolence of corporate deal makers to pave the way out of the employment malaise. If your skills intersect with commercial needs, great. But if you find there are no doors to open, then you may have to build a door. 

Americans have traditionally thrived, because of independent and innovative thinking. These times call for as much of that as any other time in our history. Do not wait for monthly Labor Department statistics to energize you. To state the obvious, get out there and make it happen. 

Confronting Age Discrimination in the Workplace

By now it is conventional wisdom that age discrimination against hiring workers 50+ years of age has become excessive in recent years. Examples are becoming too numerous to count. 

Here is one. I just heard from a client the other day about a directive he had heard about from a friend which was given where the friend works and was issued by an HR manager that went something like, “Give me all the names of employees over the age of 50.” The inference was clear. They were being targeted for something. Tell me. What do you think it was for? A bonus for loyalty, hard work, and willingness to slog for long hours? I doubt it. It sounds as if they were being rounded up like cattle to be sent to the slaughterhouse. 

The conversation about what to do for this cohort of clients is generating chatter among career counselors and coaches for good reason. We are finding that a lot of clients are experiencing age bias and want to know what to do about it. Some of the advice I hear and read being shared is of the obvious type, such as do not list a work history longer than 15 years and do not put any graduation dates on your resume. I have to say, no matter who it is, I do not like putting any year that begins with the number “19” on a resume anymore. 

Other advice that I like has to do with how the mature worker presents him or herself. Show energy and a positive attitude. Keep your body looking decent by controlling weight, taking care of yellow teeth, and retaining the healthy look that comes from not eating poorly and drinking too much. Have a professional photographer take the picture that is placed on your online profiles, so the vigor and glow show through. 

Some parts of aging you cannot control. Employers seem to fear higher health care costs, because of the relatively advanced age, for example. But of the things you can control as you mature with your career you should. Keep a portfolio or log of achievements, particularly those of the past 10–15 years. Be able to demonstrate that you have made solid contributions that matter to employers now and are likely to be valued for the foreseeable future. 

Never stop building your intellectual and social capital within your profession. Be able to show that you are on top of current trends and best practices. Have well-founded opinions about the future of your industry. Know what are the issues, challenges, and likely solutions that will face your profession in the coming years. In other words, stay relevant. And keep building and cultivating those professional relationships, keeping you in the game. Participate in discussions and presentations that continuously give the impression that you are engaged. 

A workplace characteristic that is highly valued now and will be going forward has to do with the skill employees can show in collaborative teamwork that is not limited by arbitrary boundaries and which breaks down silos. Flatter organizations are less departmental and more creative in the way experts interact. 

Although evolving organizational structures may be new, try hard to resist the temptation to think they are bad. Get with the program. One of the great raps against the older worker is their resistance to change. Rather, you should dive into these innovative ways of communicating and sharing to show that you not only embrace inventive ways of working, but that you can also bring a perspective to the conversation and strategic planning discussions which others may not be able to. 

No doubt about it — it is tough out there and likely to remain so for the older worker. If you are one who does not want to retire earlier than you thought you were going to, then combat this trend with some steps that will keep you active and connected for years to come. 

Retail Sales as a Possible Career Choice

Lots of people work in retail. Whether one has chosen it as a career or is parked there temporarily as they try to put their career plans together, retail employment occupies the time and energy of millions of employees. 

Retail is viewed simultaneously as both career-lite by some and then again very seriously, particularly for managers and people passionate about the product they are selling. Trying to determine if long-term work in retail is right for you requires a bit of contemplation and planning. 

By retail we generally mean selling products in a brick-and-mortar store. How much longer this will last is uncertain. On the one hand it is obvious that millions still love to “go shopping”, i.e., getting into a car, driving to a store where you can browse, selecting items to buy, packing them into the car, and taking them home. 

But buying products is migrating much more to an online shopping practice that leaves the driving to UPS and FedEx. Come home from work and there awaits the product you ordered two days ago from your phone while watching TV. Even Best Buy, which appeared victorious when defeating Circuit City in the consumer electronics war a few years ago, is now in trouble. Are they being challenged by another big box outlet? No. They are being threatened by Internet shopping. 

So, expecting a long career in retail is like expecting certainty in any kind career today — do not count on it. But does that mean devoting your career to selling products is a dead end? Not necessarily. Let us look at a company that knows a thing or two about the Internet, but that also performs retail selling at a high end. 

Apple Retail Stores, yeah, the computer guys, manage to create a superior shopping experience for consumers. Ever walk into one of these glass and white steel shops? They are as clean and antiseptic as the spacecraft on 2001 A Space Odyssey and occupied by intelligent, enthusiastic, and hip salespeople. Apple has done a great job of not only creating a compelling store, but they have mastered providing high quality customer service and an overall attractive customer feel.   

They have a way of dividing and training their sales teams into Experts, Specialists, Geniuses, and Creatives. Experts determine what you need and then send you to Specialists who understand the products inside and out or to Geniuses who are real live human tech support. Maybe a chat with a Creative is needed so that you can truly geek out with someone who knows your Mac at a higher level. Together they work to deliver the revered Apple brand at the most personal of levels while leaving the consumer feeling that they are being well cared for. 

It is possible to work in high quality retail as our friends at Apple have shown. And it stands to reason that this model could work with other products as well. Perhaps a way to look at a career in retail is to think about which of these Apple-like categories you may fall into and then hone your skill in one or more of these select selling areas. 

Combining product expertise with person-to-person outreach to consumers looking for solutions can develop into a wonderful career, whether it is in a real or in a virtual store. 

Reflections On My Business

With this, my 100th blog posting since opening my career development business Ryan Career Services LLC in January 2009, I am compelled to stray from my usual pattern of offering career advice to instead summarizing how the business experience has been for me and to reflect on what I have learned from this venture.

Following a 31-year career in public education, which I left in 2008, I was primed to try something completely different — an entrepreneurial enterprise that capitalized on strengths I had developed as a teacher. Primarily, to assist each individual to become the best they could be.

I had been working on the concept, including the writing of a business plan, for three years prior to formally offering career counseling, coaching, and resume/cover letter writing services. Although I felt qualified to deliver a superior experience for clients I found myself faced with two big uncertainties:

1. Was there really a viable market for these services just waiting to be tapped into?

2. What impact would the start of the most serious economic recession since the Great Depression have on the success of my business?

I cannot tell you how many times I have heard from people that “so many must need what you are offering during these times!” But what I found instead was that I was competing against the need for people to make sure they had food and shelter as the unemployment rate continued to rise.

The first year had an expected financial loss. I was not naïve enough to think a profit was to be realized at the outset. Despite the anxiety associated with launching a business, however, what I most feel now about that first year is profound gratefulness for the clients I did have who placed their trust and dollars with me.

I had two goals for year two. One was to increase my knowledge and skill and to refine my expertise. This did happen and continues to this day. I wanted to strike a balance between what service I could credibly provide with what service clients most wanted. I did get closer, but realized that this would be an ongoing process. What I learned from teaching came to mind — there is no pinnacle of perfection. You always keep learning.

The second goal had to do with trying to build a positive cash flow. Quite simply I wanted revenues to at least match expenditures. I achieved that point by the end of the third quarter and have never looked back.

Two significant lessons from year two included:

1. Half of my time was being spent on marketing, which I found interesting, but had no experience with at all. I can say, however, that I became impressed with the power and cost effectiveness of pay-per-click campaigns on Google AdWords. That along with continued optimization of my website has strongly increased my exposure.

2. The realization that career development was becoming more technological, in that how a client appeared online correlated more and more with the success of their career and employment prospects. It was during this time that I added a third leg to my stool, that of Online Profile Management. I became committed to being a go-to professional in this early stage industry.

By year three I reached an important milestone by earning one of the nation’s most prestigious resume writing credentials, the ACRW or Academy Certified Resume Writer. This has boosted not only my writing capacity, but my client base. Consequently I also found my writing going into two additional areas along with resumes and cover letters: LinkedIn Profiles and Professional Biographies.

Financially, I set a specific revenue-to-expense ratio goal to reach by year’s end that I again hit by the end of Q3. I began paying myself for the first time and found that my first big uncertainty from the start was no longer one. I became convinced that there is a market for these services.

But there was another significant risk to take. I knew I would get to this at some point and the beginning of year four, my current year, was the time to take it. I had always envisioned the business becoming one that drew in clients from around the country and that I would not be too reliant on just one geographical region, like New Hampshire. I knew that my lifestyle was starting to shift to one that involved more travel and living for extended periods in other places beyond NH. I have always felt that technology gave me the tools to merge a mobile style of living with the ability to continuously bring in work no matter where I was — as long as I had an Internet connection.

The past three months gave me an opportunity to test this concept out. I just finished living in Los Angeles for the winter, which is about as far away as one can get from NH while still being in the U.S. What have I learned?

1. The writing services are much more mobile than counseling. I provide resumes, cover letters, online profile, and professional biography writing services to clients from around the country who I never meet face to face. Many times we may never even speak on the phone. Email is an incredibly efficient means of conducting this end of the business.

2. How to offer career counseling and coaching from afar remains elusive. Despite Skype, webcams, and video conferencing technology the adoption rate for utilizing these tools into a counseling context is slow. For the issues that are raised in these types of sessions, the preferred means of contact is still face to face. I am still working on figuring this one out.

3. Marketing on a national level can be a lot more expensive than on a state or regional level. Google AdWords is based on selecting geographies to showcase your ads. That is no longer as relevant to me as before, even if I pick multiple locations to post ads. Pay-per-click with sites that are more national and targeted to professionals, such as LinkedIn, may be more appropriate. I shall see.

Financially, I have lost ground as I try to shift to building a more national client base. But I am confident that I can make this work eventually.

The other challenge that I have faced is to develop a resume writing tutorial service that is usable from my website for those clients who want to try their own hand at writing a resume, but who need a teacher to guide them. I have begun working with a web developer who has experience in course management software. I hope to have this up and running by the end of year four.

In closing, I have to say that my basic premise, which has always been that the quality of one’s life is tightly linked to the character of their work, has been reinforced by working with hundreds of clients to date. As the saying goes, do what you love and you will never work a day in your life, still holds. I feel very fortunate to be playing a small role in helping people reach that goal.

 

 

 

Success and Happiness

We have all been taught that if we toil, apply ourselves, and put our noses to the grindstone that we can attain success which leads to happiness. Contentment, we are told, must be preceded by success, which in turn must be preceded by hard work that is often associated with not being happy. This cause-and-effect paradigm is an American truism harkening back to our earliest past. And it continues to find widespread expression, particularly with a bullying management style that implores workers to row harder. 

But could it be possible that the success/happiness formula should be viewed in reverse? Rather, happiness begets success. There is a researcher and writer named Shawn Achor who postulates in his book The Happiness Advantage that conventional thinking has this cause-and-effect sequence wrong. He is instead promoting the notion that happiness forms the groundwork for success to occur. Achieving a grand objective like finding deep satisfaction from one’s work can best be reached by approaching your job from a positive place to begin with. Having a more enlightened outlook and energized perspective is preparatory to meeting your goals. 

The brain may be better suited toward intelligence and innovation when the emotional state is uplifted. Possible routes to greater success become apparent with a more resilient and stress-free mind. If we consider for a moment that Achor has this right, then it begs the question of how we are all so off track. We as a culture seem to have accepted the belief that negativity, in the form of unpleasant exertion, sets the stage for a better life to come. 

I think of the mythic entrepreneur who works day and night to launch and grow a business and then retires many years down the road, living with the gratification of a job well done. Working “day and night” sounds unpleasant, doesn’t it? But for the truly successful it may not be. The difference between finding success and just getting a job done may come from the level of positive thinking present in the individual. 

The problem with thinking of success in a traditional sense is that it is so elusive. When we successfully reach a work quota, then management sets a higher goal. If we increased revenues by 18% this month, then we need to hit 22% next month. The goal post is always being placed just a little further away, the bar is raised just a little higher to meet success. Attainment becomes fleeting, a temporary waystation on the road to something bigger and better. This set of circumstances has really become the norm in these post-recession days of workplaces always trying to do more with less. 

Perhaps our competitive nature has us on edge in ways that detract from the preconditions necessary to approach our objectives. When work becomes a slog, our positivity slips away and the “success” we achieve may be of a lower quality than is otherwise possible. Maybe it is time to think that having a more positive attitude makes us more productive. 

If an elevated level of positivity leads to a more productive and higher quality success, then how do we get to this starting place? Reframing your perspective may be the place to begin. Note the good stuff around you, appreciate what is right, favorable, and agreeable in your daily life and in the work you do. Being kind to others whenever will raise your mood and influence your behavior. Take the time to be healthy and make lifestyle choices that are potent for your mind and body. As counterintuitive as it may sound, you may have to work at being positive. If we over-focus on the negative aspects of our work or feel happiness is to be delayed until success is found, then we may never really get there. 

Happiness need not be a dreamy far away goal. Instead, it may be a state of mind that we continually build upon no matter where we are in the success cycle. 

Preparing For the Changing Workplace

I recently read an article in a statewide business news publication written by a respected and intelligent business pro who was also an obvious Baby Boomer. In it he directed a subtle jab at LinkedIn, the social media website dedicated to professionals, and with it a not-so-subtle poke at social media in general. 

Although I agree with his point that time is too valuable to waste on frivolous or trivial matters, I do not think this necessarily applies to social media. But what struck me more was the tone of the piece, which I place as another example of a problem older generation workers have in succeeding in today’s job market. 

As I have indicated in the past, we are living through a period of age bias when it comes to hiring mature workers, many of whom were laid off aggressively during the recession. To date, much of this age cohort is struggling to get re-employed. A key reason for the reluctance to bring mature workers back on board, despite their vast experience and accumulated wisdom, is because they are not keeping up with, and in many cases resisting, technological changes that are largely being driven by the generation of their children. And with each passing day it is this emerging younger section of the workforce that is setting hiring policies. 

Rapid innovations of a technological nature seem to fall into two main interrelated areas: Information Search/Management and Interpersonal Connectivity. Efficiently reaching out to grab the data you want when you need it and connecting to people you need to when you want them is driving much of the hardware, software, and web-based applications currently available and under development. 

The necessity of achieving this efficiency is reflected in many workplaces today and that is expected to grow in time. As a result, the current and future workforce is expected to be adept with the tools and apps of information management and connectivity. Just as many employees now are expected to use email and word processors, a similar familiarity is becoming expected with various types of social media and Internet navigation. 

There is no question that keeping up with these new demands can be daunting and intimidating for some, particularly for the older folks among us. When we look at the younger generation and see that their daily use of Facebook and smart phones is as common to them as telephone and television are to us, it can leave us feeling out of touch. 

One option often taken by older workers is to develop an attitude that the way young people act is superficial, misguided, or even wrong. We think that we got by just fine without these gadgets and that these changes are not necessary. Now does it sound familiar from our distant Boomer past that an older generation just didn’t get the younger one? 

The larger issue is accepting change. Adaptability is one of the most important and employable traits a person can have, especially during the time of exponential change we live in now. Unfortunately, older workers are too often feeding the perception that we are not adaptable and even potential impediments to innovation. When we observe a now common practice and describe it as a bandwagon or fad, we place ourselves out of the new mainstream. If you are trying to present yourself as relevant in today’s workplace this is not a message you should be broadcasting. 

The challenge for mature workers is to merge their attributes of solid work ethic, tenacity, and big picture viewpoint with the obvious and fluid developments of conducting business in the modern era. We do not have to necessarily embrace and personally adopt every new practice, but it is in our interests to at least try to understand the trends that underlie them. 

When you think about it, Baby Boomers were the ones who once prided themselves on agitating traditional thinking and setting out to create a new world. If any generation should be able to show flexibility and have an appreciation for new ways of doing things it should be them. 

Networking For Introverts

One of the most disheartening things for an introverted job seeker to hear is that networking is by far the most effective means of finding new employment. 

Networking conjures images of energetic engagement in small talk or worse yet, meaningful conversation with total strangers! It might not be so bad if the introvert could just position themselves in a designated spot and gregarious people could walk over one at a time and begin the dialogue. But, of course, insult must be added to injury, because it is often necessary for the introvert to commence an outreach to others. 

One of the great paradoxes of our time is that despite all our technologically remote connectivity, a valuable face to face relationship is more important than ever in career development. Looking for work by just visiting online job boards and social media sites is not good enough. You still must know how to mix it up with real people to get ahead. 

Introverts are, well, reserved. They can be much better at avoiding networking events than they are at attending them with the greater challenge being to turn them into productive job seeking sessions. I should know. I am by nature an introvert and have been spending a lifetime learning how to not let this potentially negative side inhibit me professionally. The good news is that introverts can learn to turn their inwardly focused attributes into networking strengths. 

Let’s begin by looking at some common traits introverts typically display that can come in handy with networking. Here is one. Introverts really value close relationships, and a few deep ones are better than lots of superficial ones. They do this by caring for the welfare and happiness of others. Time is spent being good listeners and asking probing questions to make sure they clearly understand the perspectives of others. 

Another one is that people with introverted tendencies usually prefer structured and goal-driven contact with others, particularly in a work-related context, which job hunting is. So, planning the outreach such that it is designed to cover specific topics, answer targeted questions, and contact a pre-determined number of people are measurable ways of satisfying that a purpose is being achieved with the networking effort. 

Getting back to introverts having a few close connections. Take a trusted companion along with you to a networking event. Have them be your moral support, your sounding board, and your feedback loop, so that you can get through this and maybe even grow as a result. 

Finally, put your research skills to use. Introverts are good at digging for data online and in print. Study up on the people you want to know better and share tidbits of knowledge with them, leaving the impression that you care about your new contacts and what they do. 

Whether one is extroverted or introverted it is good to push yourself out of your comfort zone on occasion. By doing so we learn and grow. Being adaptable is an important survival skill for the 21st century. And this skill cannot be strengthened by hiding in a shell. Introverts can and do adapt to challenging situations just like everyone else. Finding that zone, which allows you to build purposeful relationships can be some of the most rewarding, albeit not the easiest, time spent during your job search. 

The Six Biggest Blunders of Job Applicants

With an uptick in hiring expected this year the combination of those trying to get back into the workforce and those currently hired but wanting new positions will mean that hiring competitiveness is likely to remain high. 

Yet not every job seeker apparently knows how to compete. Common complaints can be heard from company interview teams, HR personnel, and recruiters about what kinds of job applicant behaviors lead to rejection. If your goal is to make a potential employer say, “You’re hired!”, then be aware of what turns them off and resolve to bring your A-game to the interview. 

Following are six frequent blunders I read about from those looking to align talent with employment: 

Blunder #1: Being Sloppy with the Basics: Examples are having a poorly thrown together resume, showing up late for and/or carrying a cup of coffee to an interview, and not being truthful about claims of past work that will easily be found out during a background check. Also, do not talk trash about your former employer. Nothing says “troublemaker” like an interviewee going on about what a jerk their last boss was. 

Blunder #2: Not Doing Your Homework: It is hard to believe, but there are people applying for jobs with companies they know nothing about. Compare that to the applicant who can cite statistics, market advantage, and the mission of the company. Having a sense of the culture matters, too. Walking into a casual creative work environment wearing a Brooks Brothers could be a “Whoops!” moment. 

Blunder #3: What Can You Do for Me?: I hope you still are not applying for jobs thinking that a company’s first concern is the health of your career track. You are going there to serve them and meet their needs. Addressing the gaps, shortages, threats, and obstacles that impede productivity are what matter most to hiring managers. Go prepared to present yourself as the value they crave to help them be successful. 

Blunder #4: Not Preparing for the Interview: Do not try to wing it. Interviews may be stressful, but they are not rocket science. Describe your well-rehearsed value proposition; be able to give examples of how you were a star performer; be ready to cite a couple of past weaknesses you are improving; and be quick on your feet to tell how you would handle a hypothetical challenge thrown at you. 

Blunder#5: Doing All Job Hunting Online: I still hear this a lot. People’s idea of a complete job hunt is going to online job boards and posting their resume, then waiting for the interview requests to roll in. This should be a small part of the search. The bigger effort should be to shoe-leather your network. Get and stay in touch with the rich set of contacts you should have built up to see what opportunities they may have. Do not forget to reach out to them with offers of help as well. 

Blunder #6: Not Presenting Yourself as a Professional: Demeanor, comportment, body language, being well spoken, and projecting confidence all play an important part in how you are perceived. When your game is off in any of these areas it shows and works against you. The belief is that the more competent someone is it will show in how they hold themselves. Haven’t you noticed how true this is? 

Increased hiring, if in fact that is what we are starting to experience, should not translate into not having to work exceptionally hard for those new jobs. On the contrary, it means you just need to be sharper than ever before. 

How To Deal with Three Sticky Interview Questions

The good news is that you have been called in for an interview! But wait just a minute! The bad news is that you have been called in for an interview! 

The long-awaited interview can be your ticket to a new and better job, but it can also be an anxiety producer that keeps you up nights worrying. You are going to be called on to perform at a high level by people who may determine the course of your career and therefore your future. There is no easy way to say it — this is a critical chance to show them what you are made of. 

Getting into the proper mindset is important. First, know that you need to prepare for the event. Second, realize you cannot memorize and rehearse every move you are going to make. (Translation: over-preparation can hurt you.) Third, you are going to have to rely on some confidence, instinct, and self-knowledge. 

Preparation for an interview involves a few basic things. Among them is researching the potential employer, which will make you better able to align your skill set with their needs. Also, anticipate that you will need to communicate with a positive attitude, subject matter expertise, interpersonal skills, and problem-solving ability as well. 

But knowing the type of questions you may be asked is one of the best ways to prepare. The purpose here is to see if you are a good fit for the open position. This is accomplished by directing questioning to see if you have the required skills, knowledge, and abilities to perform optimally. To determine this, interviewers usually select questions that are behavioral and situational. 

Behavioral questions are designed to analyze actual instances that you have faced in the past to see how you performed. A school principal may be asked how they handled an irate parent of a student, for example. Situational questions are similar except that the context is hypothetical. So, a structural engineer may be asked what immediate steps she would follow if metal fatigue was identified in bridge supports. 

But an interview team is probably going to want to get a general sense of your overall character beyond just your specific qualifications. There are three questions that often come up to elicit this: 

#1: What is an example of a time you made a real difference for your employer? Even if you felt that you were just a cog in a machine, being prepared to explain why you were a good cog will help your cause. Telling how you increased production, saved costs, and handled unique challenges are ways of answering this question. Have a pertinent story or two prepared to tell. And I do mean story, not just a short one or two sentence response. 

#2: How do you deal with conflict on the job? No matter the industry, one of the most common complaints of management involves employees, including managers, who cannot get along with colleagues or customers. Poor communication and mismatched personality types lead to lost productivity and poor morale. Having examples of how you did not contribute to and even improved a negative social climate at work will show you to be the team player every employer wants. 

#3: Why did you leave your last job? Be honest. If the reason is because you truly see the next opportunity as an advancement for the new employer and your career, then the question is a softball. But if you were terminated, then answering honestly becomes more challenging. Still, do not come across victimized. Focus on what you learned and how it has made you grow and explain how you are now even better prepared for adding value to their operation. 

Here is your chance to shine, not shake. Do your part to turn the interview into a golden moment. 

Enhancing Your LinkedIn Profile

Establishing a solid LinkedIn (LI) profile is the first step to managing your overall professional online profile. If you are in the market for a new job, it is helpful to know that recruiters are all over LinkedIn looking for talent. Not being present at all on LinkedIn is a big mistake in today’s technical and connected world. But almost as bad as not showing up is having a mediocre or shoddy profile. It screams of a lack of professional effort. So, to make the most of your LI profile building time here are some tips that will leave you looking sharp. 

Before starting enhancements, you should know about a couple of privacy controls. If you are like most busy people, you may be thinking that you will chip away at your profile improvements piecemeal when time allows. But as any LinkedIn user knows, you get periodic updates that show the activity levels of your connections. Now there may be occasions when you do not want your LI world to know that you are upgrading your profile too frequently. It can give the impression that you are looking for other work, which may be off-putting to your current colleagues. If this issue is one of yours, then look for the “Turn on/off your activity broadcasts” link in the Privacy Controls sections of Settings. 

You also have the option of selecting who can see your activity feed in the same Privacy Controls area. You can choose from everyone, your connections, your network (connections plus group members), or “Only you”. The latter essentially eliminates anyone from seeing your editing activity. 

With activity viewing determined, you are ready to start tinkering with your Introduction field: 

  • Headline: This is important. It should begin with a short description of your professional expertise rather than just listing your current job title and employer’s name. Make this headline searchable by selecting key words that home in on your specialty. 
  • Picture: Do not just crop a decent looking detail from a larger JPG. Get a headshot taken by a professional photographer. 
  • Connections: Sure, the more you have the more connected you look. But do not just invite anyone to be a connection. Choose from people who you respect and vice versa. Quality professionals provide more opportunity than a stuffed ballot box. And I must admit that I have a gripe when one’s contact list is closed. Shouldn’t a viewer be able to see who your connections are? After all, networking is what LI is all about. 
  • Recommendations: Try to get at least three. These do not have to be essays either. Well written and complimentary short paragraphs can be just fine. 
  • Website links: You can include up to three. Your employer, a professional organization that you belong to, or better yet, your own website can all be included. 
  • Public Profile link: Go into settings and customize this to show your name without any of the trailing digits. Consider placing this link in the contact data section of your resume. 
  • Twitter feed: Short timely tweets interfaced with your LI account keep the Profile fresh. 

Once your Intro field has been polished it is time to tackle the meat of the profile: 

  • It is good to have a look that more closely resembles a well written resume, i.e., including quantifiable accomplishments. Collecting and communicating quantifiable achievements should come through strongly in your Summary and Experience sections. Always be careful to avoid just very basic responsibilities and tasks, but rather include accomplishments and results as much as possible. 
  • There are some great additional sections that can be included such as Skills, Honors and Awards, and Volunteer Activities, among many others. Try to at least add a Skills Section. 
  • Blogging or micro blogging with Twitter can keep the Profile even more dynamic and show your connections that it is being frequently updated. It also adds to the impression that you are a subject matter expert. It is not that hard to have your Facebook, Twitter, and LinkedIn pages all updated simultaneously. 
  • Do you like to make PowerPoint presentations? You can design one about yourself and post it for viewers to play. 
  • Groups are one of this tool’s most powerful networking features. Joining and participating in groups allows you to learn from and influence others. It is a great way to get known by others. 
  • The Education section is straight forward enough, but if you are 45 years old or older be careful of the rampant age bias going on in today’s world of work. You do have the option of not including your graduation date. 

With a good LinkedIn profile in place, you will find that it is easier to promote yourself in a competitive employment climate. 

Meeting the Needs of Employers

When searching for any new employment opportunity many of us tend to view the process as one focused solely on what is best for us as individuals. It certainly makes sense that we would want what is best for us, especially when it comes to such a time and energy expender as a job is. Too many of us are stuck in draining and unfulfilling jobs as it is. But by concentrating too much on what employment can do for us we may drift away from considering enough of the other side of the equation — what potential employers need from us. 

Satisfying employment is a win-win fit between employee and employer. Workers get to ply their trade in what for them is the most conducive environment for generating production and the front office gets to optimally benefit from this productivity. The sooner new job seekers understand about what paycheck providers want from their workforce the greater will be the chance of finding a fit. 

In general, employers are interested in three things: 

  1. Making money 
  1. Saving money 
  1. Becoming more efficient and competitive with achieving #1 and #2 

If you cannot address these needs concretely your chances of getting hired are slim. 

A huge contributor to the poor hiring situation these days centers around costs. Companies have become aggressive about trying to do more with less. We have all heard about how those not laid off are being squeezed by taking on the workload of those who were. And you are not only competing with other applicants for jobs, but also with cost saving procedures, equipment, and technologies. Being good is not good enough anymore. You need to convince hiring personnel that you are great. 

Think of employers as consumers out shopping for the best deal. Their logic is not different from any of the rest of us. We all want the most value for the lowest price. As demeaning as it may sound, to employers we are commodities. They won’t “buy” us unless we are seen as a valued acquisition. Being able to promote yourself as a potentially valuable possession has become Job Search 101. Fitting your value proposition firmly with their value longings is more important than ever. Once job aspirants accept this Darwinian reality the more likely they can get hired. 

Sure, when assessing an employment opportunity go ahead and think to yourself, “Here’s what’s in it for me,” but communicate to them, “Here’s what’s in it for you.” Be an answer to their questions while building emotional, social, and intellectual capital for yourself. Their goal is to succeed in business. Your goal is to succeed in your career. The two objectives need not be mutually exclusive. 

For job seekers to practice a little solution selling is not a bad idea. By focusing on solutions rather than features you can appear more appealing. Knowing clearly the threats and weaknesses faced by an employer best positions you for an outreach to them. Adequately researching a potential employer and tactically disclosing that you have done your homework in your cover letter and interview while emphasizing how you will address the three points above is smart to do. Do not just be assertive, be relevant. 

Preparing for a work search has always been strategic for the ones who got the best jobs. They have applied best practices. We can all learn useful lessons from watching how they operate. Savvy career advancers know how to promote not just their best qualities, but how they bring resolutions to the fundamental challenges of running a business. The basic strategy begins with this — believe in and champion yourself as someone they cannot do without. 

What Is Behind “Occupy Wall Street”?

“At many stages in the advance of humanity, this conflict between the men who possess more than they have earned and the men who have earned more than they possess is the central condition of progress.” — Theodore Roosevelt, 1910. 

As any student of history knows, there is a relatively limited set of macro issues that ebb and flow in various manifestations over the long-term. This quote from President Roosevelt, a Republican, from 100 years ago seems tailor made for describing the discontent expressed by the current Occupy Wall Street movement underway today. Despite the movement’s excessively grassroots and decentralized focus it is an example of a long-held view that reemerges occasionally in American history — that concentration of wealth among a few and the consequent constricted distribution of resources can get the masses riled. 

The economic dislocation being experienced by so many over the past three years is starting to be seen from a perspective not generally voiced during this Great Recession until quite recently. That being the economic downturn is largely the result of intentional manipulation by the richest segment of society (the 1%) to protect their financial interests at the expense of everyone else (the 99%). 

 This is a dramatic change of view, which may have more political implications in 2012 than economic ones. It represents a possible shift in popular thinking that until now seems to have been dominated by hard right conservative ideology stating government is more to blame for the bad times. 

Even astute political observers did not see this one coming. Although the future of the movement is uncertain, now that the Occupy protests are here it is not all that surprising they are occurring. The two Americas made up of the haves and the have-nots seem to be becoming more starkly divided. Many of the nouveau-poor are not just experiencing temporary employment and financial setbacks, they are seeing their worlds turned upside down. The rules have changed, dreams have been shattered, and the new normal is much more insecure and harsher than in the past. 

If the discontent was somehow being shared across all classes and economic strata, then the anger might have been more muted. But it is not. Those who have slipped down the ladder are instead seeing the “swollen fortunes of the few” (another TR phrase) being enjoyed by people, many of whom seem to be culpable for creating this mess in the first place. 

Although the Occupy protesters can sometimes be seen as having a muddled message and questionable tactics, for example letting their energy be diluted by directly battling police (part of the 99%) more than the 1% they claim to oppose, there are elements of the current political narrative that do seem to be instigating their clamor. Here are three main motivators of Occupy Wall Street that I am hearing from their sympathizers: 

  • The Bush tax cuts for the rich must be maintained, because they make it possible for the rich to create jobs. Really? These tax cuts have been around ten years. It is hard to say they have been stimulating much job growth as of late. 
  • The more vigorous and vocal Tea Party movement promotes shrinking government thereby encouraging the growth of the private sector. But for all the wealth generation potential of the private sector they were also the ones involved in selling over-speculative housing-related investments and encouraging bad mortgages. In other words, greed and self-interest can rule in the private sector over the concerns of the commonwealth. 
  • No one from Wall Street has yet been sent to jail even though the collateral damage to the economy has been far worse than any robbery. This charge has some genuine weight. 

Shared sacrifice and wealth distribution appear to be what is called for by Occupy Wall Street. Whether a legitimate demand or not, this belief has become a new variable injected into the national conversation about how the Great Recession began and what kind of America will emerge from its wreckage. 

Ten Economic Trends That Can Drive Career Choice

A prominent type of article or blog in the career development field, and indeed in popular culture, is of the “hottest careers of the year” variety. You know the kind, “Hottest Careers of 2012”, “Coolest Jobs for Today’s College Grads”, and “Present Day Must-Have Careers”.  

These make for interesting reading, but they do not represent a best practice approach for choosing careers to begin or to transition into. By the time someone gathers the training and education to move into a “hot career”, chances are that it could have gotten lukewarm in the meantime. 

I think a better approach in determining careers that may have some significant employment longevity comes from identifying longer-term economic trends. Although the pace of change is accelerating in the world of work, as it is around the globe in general, there are some directional swings that appear to be long lasting, if not fundamental, for the foreseeable future.  

Separating flavor-of-the month crazes from structural underlying movements can result in higher quality career decision making. If you are going to invest lots of time and money in preparing for a career, it is reasonable to expect some return for your efforts. 

Marrying individual talents with macro changes in the economy can lead to a higher degree of employment sustainability in an otherwise fluid and fickle world. But reader beware. I do not tell you how to convert these trends into careers for each of you individually. Without inventive and visionary thinking on your part, dovetailing your skill set and education into these sweeping changes will not magically happen on its own. 

Just as there are many jobs today that did not exist ten years ago, there will be many niches ten years from now that are not present today. Although not intended to be an exhaustive listing, what follows are ten economic and social trends I see as having great potential for driving career creation. 

  1. Aging population and care giving: The ubiquitous Baby Boomers are now retiring, or will be soon, at a rapid rate. Healthcare is obviously to be impacted, but so are industries that can take advantage of relatively high disposable income coinciding with their material downsizing.
  2. Growing Latinization: The language and cultural influences of Southern Europe are catching up with those of Northern and Central Europe in America. The melting pot is developing a distinctly Latin flavor that will affect industries across the board.
  3. Workplace cost controls and data driven decision making: Getting smarter with information was beginning before the recession and has now become a field in and of itself. Opportunities abound for those who can elevate efficiencies through sophisticated means of analyzing and drawing cost saving conclusions from data.
  4. Globalization: Economic interconnectedness already affects our daily lives and will become only further intertwined as sovereign economies morph into new and different multi-national configurations. Goods and services competing on a more global scale will require nimble, flexible, and intelligent business practices.
  5. Wireless, Mobile and Cloud Computing: There are no signs of technology reaching a plateau. On the contrary, the speed of innovation and the integration of new functional utilities appears limitless.
  6. War on Terrorism: Unfortunately, war in the 21st century may be endless. Terrorism will ebb and flow and violent conflict is now more at a citizen vs. citizen level rather than at a nation-state level. Security and international relations will continue to be in a heightened state.
  7. Organic Food Industry: Healthy eating at an affordable price from foods grown locally is likely to continue expanding. Sustainable and high-quality agriculture is becoming increasingly valuable to more and more consumers.
  8. Audiology: We are bombarded with sound continuously. And we have very effective means of shooting it into our ears. Tell me this is not going to affect the hearing of an aging noise-saturated population.
  9. Simulation Engineering and Robotics: Training, education, and gaming are just three activities that will benefit from more refined means of simulation. Resource, time, and cost savings will arise from greater use of fabricated experiences that leave end-users with an enhanced empiricism.
  10. Genetics in Healthcare: A revolution is in its infancy with molecule-specific treatment of disease and super-informed healthful advice. Ancillary industries resulting from knowledge of the human condition at a cellular or deeper level are boundless.

Long-term job seekers, start your engines! 

Holding On and Letting Go

My thoughts are with the long-term unemployed. Those who for a year or more have desperately been trying to find work but who remain unsuccessful. For those of you who truly want work, but are continually not being recognized for your potential, the burden is heavy. Among the tragedies that can befall someone, such as the loss of a loved one or divorce, becoming chronically unemployed is a significant life challenge that only time, and persistence can heal. 

There comes a time when options seem few. Employers are learning how to cope with 1% – 2% GDP growth. Many of the jobs that existed for a few years are not coming back. And competition for the few jobs that are available is stiff. You need to be worried about your skills atrophying and your networks drying up. Politicians spend too much time in a debating society and do not seem to admit that the economy’s problems are largely beyond them. The world now seems like a hopeless place. 

But there is still you. Despite your inability to control external conditions no one has yet taken away your ability to perceive and respond to this situation. Whether you wanted it or not, this is a time to take stock. To reach deep down to see what you are made of and to get in touch with an inner strength you seldom have needed but do now. 

A big part of coping with the loss of employment is determining what to psychologically hang onto and what to let go of. What I mean by that is profoundly recognizing the value of what is most important in sustaining you as a self-reliant individual. Being able to rise above adversity and to not let it tear you down. This is your main goal. 

What and who in your life most helps you to do that? Perhaps it is family and close friends, people you serve who are less fortunate than yourself, or your community and its services. Fortifying actions that you take such as systematically following through with best job search practices despite the lack of immediate reward and keeping as current as possible with professions for which your skill set is a match are positive things to do. Be in touch with what still energizes you when it seems that most things around you are draining. These are worth holding onto. 

Equally important is observing what needs to be let go. It is possible that our egos are clinging to notions and long-held beliefs or perceptions that make this transitory time more difficult than it needs to be. For instance, linking your self-worth too tightly to your former job title and the status it brought you, still believing that you are entitled to the salary you received in 2007, seeing the world as one big competitive us-against-them environment, or keeping relationships with people who too often display self-defeating ideas can rob you of the positive energy you need most at this time. 

Do not be afraid to reach out. There are many who can be very constructive and are passionate about assisting you. Also, consider helping others in the same predicament as yourself. 

Self-reflection at the level that identifies what to hold onto and what to let go of may need to become part of your daily routine. This is best done while walking, running, or sitting quietly. Drinking and drugging tend to cloud the mind too much. Try to develop a greater degree of mastery over your mind that can come from purposeful contemplation. The benefits of doing so can last long after this very difficult time. 

Let Us Please Place Job Creation as Number One

I noticed the day after President Obama’s big jobs speech before Congress on September 8 that Mark Zandi, the often cited Chief Economist from Moody’s Analytics, praised it. True, he is an old-style Keynesian, but he is among the most respected economists in the country, so he deserves a listen to. Among the benefits he sees from the American Jobs Act are:

  • Confidence would return to the public and therefore a stabilization of the economy would result.
  • Just under 2 million jobs would be created with the unemployment rate being cut by a percentage point.
  • GDP growth would be two percentage points higher next year.
  • The $450 billion price tag would be paid between $250 billion in tax cuts and $200 billion in spending increases.
  • If passed, another recession could be averted.

It has little chance of being passed by the Republican controlled House. Now that would be fine except that it is not clear what the Republicans are offering for immediate stimulation to employment. In fact, it seems that they do not like the word stimulation.

We are being asked to encourage reduction of government, which will in and of itself release an explosion of private sector expansion and economic growth. So the private sector that seemed to play a rather large role in creating the Great Recession is going to lift us out of it because government is diminished? Really?

If there was a credible plan to create jobs by Republicans aside from the usual cut taxes for the rich and reduce regulations I would be all ears. I want jobs to start growing as much as anyone and I really do not care which ideology produces them as long as they get created. But now that one of the two major political parties has been shanghaied by the Tea Party, who does not place job creation as their number one priority, we are not getting a full collaborative effort from all sides.

I will give the Tea Party credit for sounding the alarm on the growing Federal debt, which if left unchecked would constitute major economic problems, including unemployment in just a few years. However, what are they contributing to the debate of job growth now? Not much from what I can hear.

They seem more committed to eliminating the President’s job than in generating new ones for Americans. They are a one trick pony. Just reduce debt and morning in America will return. They seem to think that managing the Federal budget is no more sophisticated than balancing the family checkbook.

Perhaps most troubling is the Tea Party’s reluctance to negotiate and compromise with those who have a different viewpoint. They are so confident in the righteousness of their position that working across the aisle is seen as weakness and capitulation. There is value in decisions made as a result of consensus. And now is a time for our leaders to work together to expand employment. The Tea Party strikes me as an impediment rather than as a serious partner.

I guess we’ll never really know if Mark Zandi’s ecomomic predictions will come true. Probably the most President Obama will get out of that speech is a reelection campaign position. Meanwhile, the unemployment rate stays in the 9% neighborhood.

Perhaps government really cannot effect economic change and private capital (which the private sector is not releasing) is all that matters. But don’t we elect Federal leaders to solve national problems? And isn’t that best done when collaboration occurs? This climate of polarization during a time of national crisis is very disheartening. We should demand something greater from those we elected.

Regulating Your Digital Footprint

It is not news that people go to the Internet first for information on just about anything these days. But it may be news to some that this includes recruiters, hiring managers, and just about anyone else who is trying to locate talent for their businesses and organizations. 

About 90% of all recruiters and 50% of all employers perform web searches before making a hiring decision. If you are trying to find a new job, transition to a new career, or seek new business opportunities you need to have a presence online. Can you imagine anyone in 2011 making a claim of professional greatness and not being found online? It is unimaginable. 

Your digital footprint refers to all the web information there is about you out there. It can come from many places, including social networking media, profile and biography pages you may have established on your own or that exist on employer and association web sites, blogs, forum and message board postings, chats, and even political or religious contributions that you have made. Even if you are committed to not being online, it is hard not to find yourself there somehow. 

If you are serious about regulating your digital footprint — and you should be — there are five things to strive for: 

  1. Your presence should exude self-confidence and be in multiple locations.
  2. A positive professional image should be displayed.
  3. A consistent and keyword rich value proposition should be present across all platforms.
  4. A clear and memorable career brand should exist.
  5. There should be no digital dirt or negative unprofessional content about you found in searches.

Above all, never assume that anything you write or post online is anonymous. 

Begin regulating your online presence by seeing what it looks like now. Google yourself in quotation marks and find every reference to you on the first three search ranking pages. Assess what is being shown about you. Is it positive or not? 

It is highly probable that you are sharing your name with others. Note how often this happens. You may even find that old information once confined to paper has now been converted to digital format and is available online. 

Now that you have a baseline, get started managing. There are three fundamental steps to establishing a digital footprint that you control: 

  1. Have a well written resume with a distinct value proposition that serves as your image anchor.
  2. Build a basic online by completing profiles on Google Profiles and ZoomInfo.
  3. Set up a business networking presence by having active accounts with LinkedIn, Facebook, and Twitter.

All the above-mentioned websites are SEO (Search Engine Optimization) rich meaning that they will rank high during web searches. 

There are additional sites and features to consider opening accounts with such as MyWebCareer, Google Alerts, Reputation.com, Vizibility, Ecademy, and BrazenCareerist. Taken together these will give you a lot of power to control your cyber appearance. 

Some management techniques to know when using these sites include: 

  • Fill your profile with tangible competencies. 
  • Be aware of the privacy settings, set them accordingly, and check them frequently for usage changes. 
  • If sharing a name with someone, differentiate yourself, such as “John A. Smith, Senior Marketing Executive”. 
  • Use headshots taken by a professional photographer. 
  • If you cannot remove digital dirt, then bury it by creating enough multiple positive presence points that the bad stuff gets lower search rankings. 
  • Untag yourself from friends’ Facebook tags. 

Follow these suggestions and you will be well on your way to managing what the online world will learn about you. And you don’t have to be a control freak to want or need that level of self-authority. 

Education and the Unemployment Rate

I read a couple of interesting statistics the other day in a National Journal article about the widening talent shortage among many American companies. The first was a citing about a study done by ManpowerGroup, a Milwaukee-based workforce consultant, showing that 52% of employers cannot recruit skilled workers for their open positions. The other stat, this time by the Bureau of Labor Statistics, showed that of the 9.2% of Americans currently unemployed, 78% of them have only a high school education or less. 

These numbers are surprising, and they tell me a couple of things worth noting regarding our stubbornly high unemployment rate. One is that the rate might not be so high if Americans would get educated and trained in areas of shortage and need. The other is that thinking you are going to get ahead in the 21st century with just a high school education is not preparation for the future. 

The public and their proxy the media love to play the blame game for the high unemployment rate. It is the Democrat’s fault or the Republican’s fault. It is greedy Wall Street or lazy Europeans and so on and so on. Instead of finding fault, perhaps we need to hold up a mirror and look into it. We could lower the unemployment rate and all the misery associated with it significantly if we would further our education in strategic ways. Education is one of the best ways out of this mess. 

I rarely hear or read the mainstream media report about this lurking education gap as being a contributor to the unemployment rate and I pay attention to a lot of news. Why do you think that is? Why is the national anchorperson hesitant to say that too many of the unemployed are lacking in the right kinds of education? Perhaps there is a concern that to say so might be perceived as elitist or that someone’s feelings may be hurt. There is an elephant in the unemployment room that is being ignored and not fully discussed. And we as a country do ourselves no favors to avoid it. 

We should address this issue head on. If we could be delivered news we could really use such as where the human resource shortages are and what is involved in preparing to fill them, we could be much better informed. Let us hear more reports about the skills deficit for a change instead of this constant obsession about budget deficits. Let us agree that without a vigorous push for high quality education at all levels, then our chances of competing in the world marketplace are greatly diminished. 

School districts and universities need to be more engaged in this conversation as well. Of course, their mission is to provide a broad range of learning opportunities to the greatest number of people. But by not identifying and shifting resources to address critical shortage areas of the economy they are denying our workforce significant solutions needed now. Academic advisors and counselors need to work more aggressively to align emerging talent with areas of employment need. 

Let us try harder to see education as the benefit that it is. There is too much of an attitude that views education more as a cost than as an investment. Education can provide individuals with practical skills, a critical thinking ability, and confidence to succeed. It is among the best self-help techniques society can do for itself. 

We can do more to reduce unemployment than to just wait for banks, corporations, or government to release more money. We can be smarter about creating a congruence between hiring gaps and workforce development. 

Looking At Work Experience Gaps on Your Resume

Among the abundance of things worrying the job seeker today is the work history gap on your resume that occurs when there is a break in the employment chronology brought on by any number of reasons— most often by having been laid off. 

Conventional wisdom has been and continues to be that having a period during which you were not employed is a detriment to finding future employment. The well-founded fear is that a hiring manager will check to see if there exists an employment gap when reading your resume, and if finding one, will instantly draw the conclusion that this indicates you are a flawed candidate. 

Being seen as out of work is still very much considered a stigma, which is unfortunate given how much unemployment was foisted upon so many. But this is the reality facing job searchers. Gaps in your resume’s employment experience section make finding a new job even more difficult. 

Obviously, avoiding gaps is recommended when rewriting or updating your resume. However, lying on your resume by stating false employment that did not really exist to fill in time is not recommended. So, what can be done? 

Job and career counselors typically advise that employment downtimes be accounted for with some type of professionally meaningful pursuits, such as schooling, training, interning, or volunteering. Furthering your education can be advantageous but has that annoying consequence of costing money at a time when it is in short supply. On the other hand, offering an organization or company free work in exchange for useful experience is cheaper and potentially a powerful way to approach explaining in the future how you spent your time between jobs. Let us examine the options of interning and volunteering more carefully. 

First, to clear up some semantics: By interning I mean engaging in a non-monetary exchange, whereby the intern provides a novice-level professional service and in turn receives a documented benefit from the organization, such as professional oversight or instruction. I see volunteers as providing a service which is either an organizational need or enhancement, while expecting little to nothing in return except for an emotionally satisfying feeling and/or for the opportunity to list the experience on one’s resume. 

If considering interning, check to see that the organization has an established policy, and if so, that you agree with its terms and conditions. If it does not, either look elsewhere or get involved with the development of a new intern policy, thereby giving you a say in the arrangement. Note, volunteering can raise complications for both the volunteers and the enterprises taking them on. 

In general, the considerations from both parties should be focused on whether the tasks being performed by the volunteer are compensatory or not. The rules are defined by state labor law, employment discrimination legislation, and by the federal Fair Labor Standards Act (FLSA). The latter essentially puts the kibosh on volunteering with for-profit private sector companies along with federal, state, and local governments. It is just not allowed. 

Most people’s professions linked to the private sector or government would appear to present a challenge to the volunteer looking for a place to offer services. Fortunately, the FLSA does not deter you from volunteering in public, charitable, or religious facilities. So, perform whatever service feels right in those cases. 

When approaching any kind of organization about interning or volunteering, especially one that also hires employees ask the following questions: 

  • Would your service in any way violate the FLSA or state labor laws? 
  • Would you be displacing or replacing an existing paid employee? 
  • Would you be performing work that is normally paid employment? 
  • Will the intern or volunteer duties require a contract or to be documented in some way? 
  • Do you have control of your hours and level of work intensity free of coercion? 
  • To yourself ask, “Is this worth it to me?” 

Filling in that troublesome work history time gap on your resume is worth some effort. If the reason for the absence is elder, child, or personal care, or possibly even bereavement, then insert it in the professional experience section as a “job”. But if the gap occurs because you were let go from your previous job and it is taking you six months or more to find another, then consider interning or volunteering. Just go into whatever you do with your eyes wide open. 

The Job Interview

Job interviews are about as eagerly anticipated as root canals. Even if you have been out of work for a long time and are desperately wanting to reenter the workplace, the necessary step of performing well during a job interview can be daunting. Interviewees tend to think the practice is akin to an interrogation or grilling, the result of which can be a harsh judgement, like getting voted off the island. They can be stressful enough to make even the most seasoned professional anxious.  

The job interview can be a faulty procedure and not always reliable. We have all heard of how someone can shine during the interview only to lead the employer to feel buyer’s remorse once the candidate is on the job. Notice how subjective interviews are. One wonders if there should be a more objective way of identifying talent before the job offer is made. 

For most hiring situations, however, there needs to be a subjective screening component. The interview provides just that and is not going away anytime soon. Think of it this way. The interview provides a much-needed opportunity for dialogue, in other words, a two-way conversation. Here is a chance for each of you to check each other out. It will help the pre-interview jitters if you can go into it feeling that you have some control over the situation. Even if they offer you the spot you do not have to accept it unless the potential employer passes muster with you. Go with some questions prepared that show you are inquiring about them.   

But, of course, the harsh truth is that you must convince a hiring manager or team of interviewers that you are a fit for the position and the organization. If you have not had an interview in a while and are wondering what to expect from an upcoming one, you might be helped by considering some likely scenarios. I have had many clients brief me on how their interview experiences have gone and here is what I can confidently generalize about them: 

  • Go into an interview prepared. To think you can wing it, no matter how professional and experienced you are, is taking an unnecessary risk. 
  • Be ready to talk about yourself as a relatively short introduction. Here is where you present your value proposition. This intro should also describe how your skills and qualifications are a fit for the position. 
  • Know and be prepared to describe how much onboarding and induction training you will need. You are a cost to the employer. They may want to know how much expense you may be at the start of employment. 
  • Have a response to the dreaded, “What are your weaknesses?” question. I recommend having two weaknesses to which you are ready to admit. But frame them as challenges you are actively managing. Have at least one example for each, describing how you have recently and positively addressed the challenges resulting in good outcomes. 
  • Show that you are developing your career by having specific short and long-term goals to share. 
  • Get ready to talk about how well you work both independently and as part of a team. 
  • Be able to furnish information about the employer. Let them know that you have researched them and have a couple of questions designed to learn more about them. 
  • A large and likely category of interview questioning is known as behavioral questioning. This is where you talk about how you handled or would handle realistic situations and challenges on the job, whether fabricated or actual from your past. Always think of presenting your answers such that it is clear how you added value to the circumstances. 

There will likely be more questions than these, but by preparing and having responses ready for typical questions you are fortified for what may come.