Communication Can Enhance Your Career

Every line of work can benefit from a workforce that knows how to communicate clearly and effectively. A free and comprehensible flow of information among colleagues, across departments, and between customers and companies leads to optimal productivity and profitability. Conversely, poor communication diminishes competitiveness and the quality of service. 

Normally we think that mastering a specific skillset is the surest way to advance one’s career. Obviously, the better you can advise clients on financial plans the better a financial planner you can be and the greater your command of building cabinets the more proficient a cabinet maker you will be. But a competence that is of equal importance in boosting your career across all industries is the mastering of communication. 

Speaking, listening, writing, reading, and viewing are the typical communication methods that come to mind when defining what communication is. However, if we investigate these activities more carefully to see how they can affect workplace functioning we can be more mindful of how to enhance our careers by increasing the quality of work done for our employers. 

I was introduced to a blog recently posted on onlinecollege.org in which the writer does an excellent job of identifying twenty-one communication mistakes to be avoided at work. Whereas all these weaknesses should be noted as important, there are some themes that stand out to me warranting further elaboration. 

Taking the time to self-examine the role our individual egos play in how we communicate is well worth the effort. Look at how often we get consumed by trying to save face at work. No one wants to be seen as incompetent, which is natural, but this can lead to poor communication habits. For example, think of all the times we did not ask for clarification or help on a project or task, because we did not want to look stupid or weak. 

“I’ll figure it out on my own”, we may tell ourselves only to find out that we went too far off on a tangent instead of getting to the heart of the problem to be solved. Rather, requesting clarity or assistance can be approached from a position of competence and as part of commanding style. 

In writing resumes for clients, I sometimes come across performance reviews that they share with me. Here is a communication error I see managers complain about a lot — overuse of email. It may seem that we can increase the quantity of communication with email, but that does not always translate into quality. Getting on the phone or meeting face to face may take more time, but in many situations, it means better listening is occurring, leading to more cogent points being made by both parties. 

Determining who is in the loop and keeping them abreast of developments in a timely manner is a sound practice. Participants on a project work best with open collaboration. It is fine for there to be a moderator but using the “Reply to All” feature in all forms of communication is often the best policy. 

Good communication promotes strong teams. Given the workforce evolution toward greater teamwork, applying co-production communication techniques is a win/win for employees and employers alike. 

Perhaps the most harmful communication mistake is going negative. So many workplaces are drama factories in which grown adults communicate with the level of sensitivity and self-awareness found in a junior high school cafeteria. Put a bunch of insecure and immature egos together in the same building and watch out. Management can have a big task ahead trying to herd the cats. 

Martin Luther King, Jr. probably addressed this issue best when he advised that before we say something about someone else, we should test the comment by applying three conditions: Is it true? Is it fair? Is it kind? If the answer to any of these questions is no, then it is best to keep it to yourself. 

Getting ahead with your career can often be little more than becoming a strong communicator. Do that and you will be noticed. 

Tips for Women in Compensation Negotiations

Negotiating terms and conditions of contracts following a hiring offer can be a daunting experience for everyone. It has been noted by many observers, including women, that women have not been as savvy as men in negotiating compensation packages. This has resulted in depressed wages for comparable work being performed by men. Breaking that mold has been hard. In many ways “business” has been set up to be a man’s world with male behaviors dominating the way business is conducted. 

One of the biggest impediments for women has been the inclination to not cause what they perceive as conflict. By asking for optimal compensation, they too often feel they are rocking the boat and making waves. Throughout much of their lives they are making peace and taking care of others, which does not necessarily prepare them for the give and take and struggle of compensation negotiations. 

Here are some tips that I think will help to balance the situation and benefit women in their career development. 

  1. Negotiating is a combination of art and science. Doing your research prior to negotiating is very important (which I will get into more below), but the art is equally important and has to do with body language, eye contact, authoritative voice, and the general vibes you give. I believe one’s interview and negotiating stance is enhanced by accepting that both domains deserve attention.
  2. When being given a job it is expected that you will be thrilled about being offered the position. I would caution against letting exhilaration dictate too much of your negotiating posture. Try for a little detachment internally and in negotiations with the new employer, such that you do not lose sight of a degree of objectivity which can strengthen your hand.
  3. Be clear on what you want as components of your overall compensation package. In addition to salary try placing an emotional and financial value on things like vacation, personal leave, and sick time; a telecommuting option; a degree of work autonomy; bonuses; a desire for a results-only-work-environment; appraisal methods; etc. You may be willing to dial salary down to ratchet some of these other benefits up.
  4. You are in a better negotiating position the clearer you are about “internal equity”, i.e., what the employment market supports regarding your position. Many mention going to Glassdoor.com and Salary.com, which is fine. But I would expand the search to include Vault. com; The Occupational Outlook Handbook on bls.gov; onetcenter.com; and most importantly Pay Scale. Pay Scale does a great job of providing detailed salary reports for a variety of positions. They offer a free customized one for people who are starting to check them out. I recommend ordering one of these. You will feel better armed with data.
  5. Yes, ask for relatively high compensation but without eliminating you from consideration or causing them to rescind the offer. Support the request with as many examples of transferable and related accomplishments from current and past experiences as possible in addition to tactfully communicating that you want to be lured away from your current compensation package where you now work. This is your “value add” pitch.
  6. You may want to consider asking for performance benchmarks, perhaps in six months, communicating to them you would like the entertain the notion of a “raise” in the near term, if it is looking like their final offer may come in a bit low for you.
  7. Keep in mind the long-term career benefit when negotiating the short-term details. This job may mark a turn that can lead to career development benefits in your chosen field far into the future. This development potential may outweigh some “lost” benefits you may experience over the next year or two.

Women are already making significant gains in education and employment in this fast-growing and knowledge-based economy. It only makes sense that compensation should follow. 

Expertise Drives the Future of Employment

Everybody wants a job. You want to go out, get hired by somebody, perform some pre-determined tasks, get paid, and go home. Simple, right? It’s the way it has always been. 

But hold on a moment. The news is that working at a job will not be the same for much longer. The nature of the job is undergoing a radical shift as we become more of a knowledge-based economy. We are being told those who do not keep up with how employment is changing will be at a disadvantage in the employment marketplace going forward. 

Because American workers are having to engage much more directly with global competitors, companies are required to shift the way they structure operations and employees are being forced to face a new definition of what being successful means. 

The knowledge-based organization and its talent force must be more agile to meet growing business demands. They need to learn fast, communicate clearly, and adapt to change. The old method of presenting a long list of past experiences on your resume as evidence that you have current value is giving way to demonstrating that you have just-in-time needed expertise that can be applied from day one. 

It is expertise more than experience that separates the future oriented worker from the old-fashioned one. If you can link your past experiences to applicable expertise that is desired now, then great. You are ready to move forward. But if you think that just having a long history of meeting the same type of responsibilities in a similar manner over time is going to separate you from the pack, then think again. 

Legacy skills are taking a back seat to modernized specialized skills. Preparing for a world that honors creative and deep specializations expressed within cross-functional teams, which are not limited by borders and silos, is the future for the successful worker. 

Becoming specialized is not anything new, but it is becoming increasingly important. Traditionally we have looked at our interests and early skills, matched them up with a pre-existing list of career options, and made a choice about what we would do for work.  

But increasingly it is too hard to fix a list of stable careers. Technology is generating new specialties both directly and indirectly all the time. From mobile branding experts to global collaboration facilitators, the brave new world is characterized by more speed, more innovation, and greater challenges requiring novel solutions. This can also mean blending your skills into new and valuable hybrids that reflect both your interests and what sells. 

Refining a set of skills, collecting quantifiable and qualitative data as evidence of proficiency, and continuously scanning the employment horizon for companies coveting your expertise is the strategy to best position yourself for opportunity. 

This strategy is helped enormously by logging your accomplishments. Each professional should have a portfolio or running record of their achievements, summarized in a resume, telling the story of how expertise has and is developing. There is a big difference between telling what your expertise is and presenting confirmation of what it is. 

Much is said about the importance of well-functioning teams in the workplace and with good reason. Shared and collaborative expertise enhances the strength and competitiveness of organizations. Merging common and related spheres of expertise not only benefits companies, but each of the internal players as well. Organizations that encourage continuous learning, demonstrate a culture of agility, and hire innate potential over raw experience increase their chances of attracting and retaining a high level of expertise in their workforce. 

So, instead of everybody wanting a job we may soon see everybody wanting a project requiring their specialty. Adjusting your perspective now on what a job means will help your upcoming employment prospects. 

Making a Resume Recruiter-Ready

As is the case with most industries, the profession of resume writing is trending in new directions and undergoing changes. As writers, we know that to make resumes effective for their primary purpose, getting the job candidate an interview, we must please not only the job searcher, but perhaps more importantly the recruiter or hiring manager viewing the resume. 

Career Directors International, a global professional organization for career professionals, recently published their 2012 survey of hiring authorities, so that we in the business can track the latest preferences of recruiters, hiring managers, and others who source talent when viewing resumes to make hiring decisions. 

As one who wants to present my clients in the best possible light to these stakeholders, what they think and want matters to me a lot. In sharing some of the more salient, and frankly unexpected, findings of the survey, we can also review what many believe to be conventional wisdom, or should I say old fashioned thinking, about the construction of resumes. 

At the top of the list is the notion that resumes need to be one-page only. Only 6% of the respondents felt that way (21% did regarding blue collar resumes) with 34% preferring two pages and a surprising 37% feeling that length is not an issue if the content is quality. 

Given how busy these people are you would think they would want as brief a document as possible, but apparently not so. Let us not assume this means they want pages of verbose fluff. Three-quarters of the respondents already think that there is too much embellishment in resumes, and they want less irrelevant wordiness, not more. 

Functional resumes are the type that are focused on skills and competencies rather than chronological work histories. They are often used by people who have gaps in their work experience or who are just entering or returning to the workforce after a long absence. General thinking is that recruiters do not like them because of the perceived lack of consistent work experience. But a whopping 72% said “yes” or “maybe” they would consider interviewing a candidate with a functional resume and without a first-impression employment history timeline. Looks like what you can do might be starting to trump your longevity at work. 

One of the big challenges in resume preparation is writing the professional summary that serves as a lead in grabbing the attention of the reader. It should tightly communicate brand, strength, and achievement. The question often is whether to include one, and if so, should it be short or long. 

Again, a surprise finding is that 43% are fine with a longer summary version, 18% with a shorter version, and only 17% saying to skip it entirely. A combined 61% of respondents are therefore saying to have a professional summary. The unexpected part in this response comes in that reading a longer summary is okay with busy people. I am getting the message that good information is desired even for those with full schedules. 

Finally, there is a tendency to include new elements into resumes, such as links or QR codes to social media profiles or to present resumes as web-based videos. My assumption has been that most recruiters do not like straying too far from predictable, if not traditional, resume styles. Two-thirds said looking at external links is something they would consider, but only 13% would bother with video resumes. Sounds like putting time and energy into your LinkedIn profile may get more viewership than your self-promoting YouTube video. 

The bottom line is that there are few, if any, certainties when it comes to preparing your resume for competition. What is in today probably will be out tomorrow. But one absolute appears to remain: Having a resume that communicates high quality accomplishments and core competencies and that speaks to the position to which you are applying. 

Is There Really a Talent Shortage?

There are some common claims being tossed around in the national self-diagnosis now occurring of why hiring is not significantly picking up. Declarations such as employers are learning to do more with fewer employees and that there is too much economic uncertainty to risk hiring employees, especially after how bad businesses were hurt at the start of the recession, are two assertions often heard. 

There is another claim that does not get quite as much play but is starting to be heard often enough. It is that employers cannot hire as much as they would like because there is a talent shortage. 

Apparently, the workplace is changing so rapidly that schools and the individuals attending them cannot keep up with newly designed job descriptions, many of which contain specialty requirements. This seems particularly true in industries such as IT and engineering.  

However, the alleged shortage is occurring throughout the workforce — or so many employers tell us. We can easily be left with the impression that growth in innovation is now so exponential that it is the fault of our lagging workforce not preparing themselves briskly enough for the new world order. 

So, is there really a talent shortage? Upon closer examination it may be that employers are unwittingly perpetuating a shortage and dampening hiring as a result. 

Yes, employers do feel there is something wrong with the candidate pool. And that something is that candidates are not qualified enough. If there were more qualified candidates, there would be more hiring. This seems to be their charge. It must be the candidates’ problem, right? 

But let us look at how the employer landscape has changed for potential employees. Employers are extremely cost conscious because of the recession. This has caused them to reduce and consolidate their workforces. Specialty hybrid positions have been created to produce more multiple-skilled positions than existed pre-recession. Therefore, when an opening occurs, a candidate is supposed to be specialized in not just one skill set but in more than one. Obviously, the pool of likely candidates just shrunk a lot. 

Let us dig a little deeper. Among the costs being saved is in reducing or eliminating training and development. Why spend on onboarding when you can hire plug and play defacto independent contractors for specific projects? With no onboarding activities the expectation is that candidates must be ready to produce with little to no ramp-up time. This may discourage candidates from applying or is the cause of early departures once hired.  

Another issue employers must contend with is the huge number of applicants sending in applications. A screening process must be used that selects out all but the “best”. This increasingly means use of applicant tracking system software. Two issues with this type of software. One is that it is not always very nuanced enough or sophisticated. Second, use of even the most effective software requires skillful and dedicated HR use, another area seeing cost cutting. 

Potential talent is being screened out. A related issue for employers is maybe they could at least let applicants know that their application was received and processed, then they wouldn’t be left wondering if their application ever made to you, reducing the number of times they apply for the same position. 

Sure, the workplace is changing, and it is important for candidates to keep skills current and to apply to only those positions for which they are qualified to succeed. But employers also have a responsibility to examine their hiring practices to see if they are contributing to not only their own “talent shortage”, but also to the stubbornly low levels of hiring nationwide. 

To State the Obvious

It is time to start stating the obvious. This is not your garden variety recession. We are not likely to bounce back to either the levels or type of employment that we had prior to 2008.  

Yes, I know technically we are no longer in a recession, because we have not had two consecutive negative growth quarters since 2009. To be precise we are in a period of sluggish GDP growth. But to most Americans it feels as if the recession that started in December 2007 is still with us. This has gone on longer than it took the U.S. to defeat Germany and Japan in World War II! 

Since we are stating the obvious, let us dispel a myth. No, the recession and its length are not Barack Obama’s fault. Carrying on with that thinking takes us off reflecting on what is really going on and how we need to adjust. Does anyone out there really think that if John McCain and Sarah Palin or even Mitt Romney had won the 2008 Presidential election that the economy would be all that much different today?  

What we are experiencing is much bigger than Republicans vs. Democrats and their ideologies. The world is undergoing a fundamental transition, a realignment of wealth and power, and we Americans better be ready to compete in the emerging global economy unless we want to be yesterday’s story. 

My principal economic concern has to do with joblessness. A society that does not have most of its citizenry gainfully employed is a society experiencing too much hardship. My principal concern is not that we are relinquishing our former status of disproportionately over-consuming the world’s resources. That was bound to change sooner or later. Much of the rest of the world is catching or has caught up to us in terms of living standards. America now must share more resources, like oil, and that is part of the pain we are feeling. 

But back to employment. Some fundamental job-related trends were underway before the recession and have been accelerated by it. For example, increasing self-employment, more engagement in project or portfolio work, and a pick-up in the passive candidate or hidden job market (think networking). Realizing these trends and getting-with-the-program, as it were, will help job searchers prepare. 

Note that a growing trend is not to sit for hours scrolling through postings on job board sites and electronically broadcasting your resume willy-nilly. To be clear, I am not saying do not try to get your defined message and brand out there, but do not think that sitting at a computer alone is a well-rounded job search. It is not. 

Securing fulfilling employment is no more complex than weight loss. Want to lose weight? Eat fewer calories and exercise more. Want to advance a career? Develop self-marketable expertise. As simple as this sounds, we all know it can be profoundly difficult to implement. Just as we know to not fall for diet fads, we should also know to avoid simplistic messages, especially from politicians, who proclaim we can return to old patterns of employment. 

A globally competitive workforce requires intelligence, foresight, creativity, and resilience. You are at root your own boss. Examine the landscape before you and take appropriate action. Rely as little as you can on the benevolence of corporate deal makers to pave the way out of the employment malaise. If your skills intersect with commercial needs, great. But if you find there are no doors to open, then you may have to build a door. 

Americans have traditionally thrived, because of independent and innovative thinking. These times call for as much of that as any other time in our history. Do not wait for monthly Labor Department statistics to energize you. To state the obvious, get out there and make it happen. 

An Economic View of Los Angeles

I am back in New Hampshire rebounding from an extended three-month sublet stay in Los Angeles. There were several reasons for going, and one of them frankly was to escape for the first time in my 59 years, a New England winter. Little did I realize that the northeast’s winter would be the warmest since Biblical times, but I enjoyed sunny Southern California, nevertheless. 

Given that I try to help people find meaningful and satisfying work I tend to observe the local economy whenever I travel. I am interested in several indicators like the number of open store fronts and office space available, how many houses and condos are for sale, local news reports regarding employment, and the overall demeanor of commercial street activity. Observing the economic goings-on of LA was then natural. I would like to share some of what I saw in this other corner of the country. 

To begin, it might be useful to mention what I expected to see of California coming from a state (NH) that certainly has experienced a tough downturn as of late, but that weathered the Recession better than many other states, including CA. I had heard about their 10%+ unemployment rate, high number of home foreclosures, elevated cost of living, multitudes of illegal immigrants, and the state government’s inability to fund many services. 

And then there is the whole Tinsel Town reputation the city has, replete with superficiality and inflated egos all vying for someone’s, no, anyone’s, attention. I was expecting the city to be facing hard times. Were these negative preconceptions reinforced through observation? Not nearly as much as I thought they would be. 

On the contrary, living on LA’s Westside I saw vitality, lots of economic activity, and surprisingly little homelessness. The place is abuzz. Now I was not in one of the more upscale sections, such as Brentwood, Westwood, or Marina Del Ray (Although I was within walking distance to the charming Culver City). What I saw in what passes for LA middle class was that most commercial and residential, buildings and the sidewalks connecting them were occupied by a mix of Mexicans, Pakistanis, Asians, African Americans, Middle Easterners, Indians, Central Americans, Jews, Muslims, transplanted Europeans, Christians, Hare Krishnas, Anglos, and others in a single non-segregated community. Business was being exchanged robustly within this checkered population. Residentially, too, there was a high level of integration. 

The one sociological and economic phenomenon that is historic and is still occurring to a large extent is the labor class being largely inhabited by Latinos. They are washing the cars, cleaning the buildings, maintaining the gardens, and doing the construction. But the strong family bonds I saw shared, the high quality of the work shown, and the ubiquitous Spanish language that rivals English in community usage demonstrates the growing power and influence of this group in the life of the city. 

One could think that the second largest city in the country would have such a diversity of industry that no one field would predominate over the others. It does not take long to see, however that entertainment is king here. The movie, television, and music industries strongly support the economy, culture, and lifestyle of Los Angeles. 

From the large studios like Paramount, Warner Brothers, and Sony to the small boutique editing shops that dot the cityscape, production of what the world likes to see and hear is foundational to what makes this place tick. But it is not just the production of a commodity that defines the character of the city. It is their ability to be creative and innovative that is so striking. LA attracts artists from around the world that form a vibrant creative arts scene. New ideas and ways of shaping the future abound. Hybrid concepts are everywhere. I saw what I believe to be America’s future alive today in Los Angeles. 

One scene that captured LA life for me was a day in February when I was walking along a residential street, and I heard the oncoming din of pop music pounding out of the windows of an approaching car. Expecting a teenager to be behind the wheel, I found myself doing a double take at one of the neighborhood’s Islamic women wearing a burqa driving a Prius and playing her contemporary music at top volume. I knew then that I wasn’t in New Hampshire anymore. 

Retail Sales as a Possible Career Choice

Lots of people work in retail. Whether one has chosen it as a career or is parked there temporarily as they try to put their career plans together, retail employment occupies the time and energy of millions of employees. 

Retail is viewed simultaneously as both career-lite by some and then again very seriously, particularly for managers and people passionate about the product they are selling. Trying to determine if long-term work in retail is right for you requires a bit of contemplation and planning. 

By retail we generally mean selling products in a brick-and-mortar store. How much longer this will last is uncertain. On the one hand it is obvious that millions still love to “go shopping”, i.e., getting into a car, driving to a store where you can browse, selecting items to buy, packing them into the car, and taking them home. 

But buying products is migrating much more to an online shopping practice that leaves the driving to UPS and FedEx. Come home from work and there awaits the product you ordered two days ago from your phone while watching TV. Even Best Buy, which appeared victorious when defeating Circuit City in the consumer electronics war a few years ago, is now in trouble. Are they being challenged by another big box outlet? No. They are being threatened by Internet shopping. 

So, expecting a long career in retail is like expecting certainty in any kind career today — do not count on it. But does that mean devoting your career to selling products is a dead end? Not necessarily. Let us look at a company that knows a thing or two about the Internet, but that also performs retail selling at a high end. 

Apple Retail Stores, yeah, the computer guys, manage to create a superior shopping experience for consumers. Ever walk into one of these glass and white steel shops? They are as clean and antiseptic as the spacecraft on 2001 A Space Odyssey and occupied by intelligent, enthusiastic, and hip salespeople. Apple has done a great job of not only creating a compelling store, but they have mastered providing high quality customer service and an overall attractive customer feel.   

They have a way of dividing and training their sales teams into Experts, Specialists, Geniuses, and Creatives. Experts determine what you need and then send you to Specialists who understand the products inside and out or to Geniuses who are real live human tech support. Maybe a chat with a Creative is needed so that you can truly geek out with someone who knows your Mac at a higher level. Together they work to deliver the revered Apple brand at the most personal of levels while leaving the consumer feeling that they are being well cared for. 

It is possible to work in high quality retail as our friends at Apple have shown. And it stands to reason that this model could work with other products as well. Perhaps a way to look at a career in retail is to think about which of these Apple-like categories you may fall into and then hone your skill in one or more of these select selling areas. 

Combining product expertise with person-to-person outreach to consumers looking for solutions can develop into a wonderful career, whether it is in a real or in a virtual store. 

Reflections On My Business

With this, my 100th blog posting since opening my career development business Ryan Career Services LLC in January 2009, I am compelled to stray from my usual pattern of offering career advice to instead summarizing how the business experience has been for me and to reflect on what I have learned from this venture.

Following a 31-year career in public education, which I left in 2008, I was primed to try something completely different — an entrepreneurial enterprise that capitalized on strengths I had developed as a teacher. Primarily, to assist each individual to become the best they could be.

I had been working on the concept, including the writing of a business plan, for three years prior to formally offering career counseling, coaching, and resume/cover letter writing services. Although I felt qualified to deliver a superior experience for clients I found myself faced with two big uncertainties:

1. Was there really a viable market for these services just waiting to be tapped into?

2. What impact would the start of the most serious economic recession since the Great Depression have on the success of my business?

I cannot tell you how many times I have heard from people that “so many must need what you are offering during these times!” But what I found instead was that I was competing against the need for people to make sure they had food and shelter as the unemployment rate continued to rise.

The first year had an expected financial loss. I was not naïve enough to think a profit was to be realized at the outset. Despite the anxiety associated with launching a business, however, what I most feel now about that first year is profound gratefulness for the clients I did have who placed their trust and dollars with me.

I had two goals for year two. One was to increase my knowledge and skill and to refine my expertise. This did happen and continues to this day. I wanted to strike a balance between what service I could credibly provide with what service clients most wanted. I did get closer, but realized that this would be an ongoing process. What I learned from teaching came to mind — there is no pinnacle of perfection. You always keep learning.

The second goal had to do with trying to build a positive cash flow. Quite simply I wanted revenues to at least match expenditures. I achieved that point by the end of the third quarter and have never looked back.

Two significant lessons from year two included:

1. Half of my time was being spent on marketing, which I found interesting, but had no experience with at all. I can say, however, that I became impressed with the power and cost effectiveness of pay-per-click campaigns on Google AdWords. That along with continued optimization of my website has strongly increased my exposure.

2. The realization that career development was becoming more technological, in that how a client appeared online correlated more and more with the success of their career and employment prospects. It was during this time that I added a third leg to my stool, that of Online Profile Management. I became committed to being a go-to professional in this early stage industry.

By year three I reached an important milestone by earning one of the nation’s most prestigious resume writing credentials, the ACRW or Academy Certified Resume Writer. This has boosted not only my writing capacity, but my client base. Consequently I also found my writing going into two additional areas along with resumes and cover letters: LinkedIn Profiles and Professional Biographies.

Financially, I set a specific revenue-to-expense ratio goal to reach by year’s end that I again hit by the end of Q3. I began paying myself for the first time and found that my first big uncertainty from the start was no longer one. I became convinced that there is a market for these services.

But there was another significant risk to take. I knew I would get to this at some point and the beginning of year four, my current year, was the time to take it. I had always envisioned the business becoming one that drew in clients from around the country and that I would not be too reliant on just one geographical region, like New Hampshire. I knew that my lifestyle was starting to shift to one that involved more travel and living for extended periods in other places beyond NH. I have always felt that technology gave me the tools to merge a mobile style of living with the ability to continuously bring in work no matter where I was — as long as I had an Internet connection.

The past three months gave me an opportunity to test this concept out. I just finished living in Los Angeles for the winter, which is about as far away as one can get from NH while still being in the U.S. What have I learned?

1. The writing services are much more mobile than counseling. I provide resumes, cover letters, online profile, and professional biography writing services to clients from around the country who I never meet face to face. Many times we may never even speak on the phone. Email is an incredibly efficient means of conducting this end of the business.

2. How to offer career counseling and coaching from afar remains elusive. Despite Skype, webcams, and video conferencing technology the adoption rate for utilizing these tools into a counseling context is slow. For the issues that are raised in these types of sessions, the preferred means of contact is still face to face. I am still working on figuring this one out.

3. Marketing on a national level can be a lot more expensive than on a state or regional level. Google AdWords is based on selecting geographies to showcase your ads. That is no longer as relevant to me as before, even if I pick multiple locations to post ads. Pay-per-click with sites that are more national and targeted to professionals, such as LinkedIn, may be more appropriate. I shall see.

Financially, I have lost ground as I try to shift to building a more national client base. But I am confident that I can make this work eventually.

The other challenge that I have faced is to develop a resume writing tutorial service that is usable from my website for those clients who want to try their own hand at writing a resume, but who need a teacher to guide them. I have begun working with a web developer who has experience in course management software. I hope to have this up and running by the end of year four.

In closing, I have to say that my basic premise, which has always been that the quality of one’s life is tightly linked to the character of their work, has been reinforced by working with hundreds of clients to date. As the saying goes, do what you love and you will never work a day in your life, still holds. I feel very fortunate to be playing a small role in helping people reach that goal.

 

 

 

Enhancing Your LinkedIn Profile

Establishing a solid LinkedIn (LI) profile is the first step to managing your overall professional online profile. If you are in the market for a new job, it is helpful to know that recruiters are all over LinkedIn looking for talent. Not being present at all on LinkedIn is a big mistake in today’s technical and connected world. But almost as bad as not showing up is having a mediocre or shoddy profile. It screams of a lack of professional effort. So, to make the most of your LI profile building time here are some tips that will leave you looking sharp. 

Before starting enhancements, you should know about a couple of privacy controls. If you are like most busy people, you may be thinking that you will chip away at your profile improvements piecemeal when time allows. But as any LinkedIn user knows, you get periodic updates that show the activity levels of your connections. Now there may be occasions when you do not want your LI world to know that you are upgrading your profile too frequently. It can give the impression that you are looking for other work, which may be off-putting to your current colleagues. If this issue is one of yours, then look for the “Turn on/off your activity broadcasts” link in the Privacy Controls sections of Settings. 

You also have the option of selecting who can see your activity feed in the same Privacy Controls area. You can choose from everyone, your connections, your network (connections plus group members), or “Only you”. The latter essentially eliminates anyone from seeing your editing activity. 

With activity viewing determined, you are ready to start tinkering with your Introduction field: 

  • Headline: This is important. It should begin with a short description of your professional expertise rather than just listing your current job title and employer’s name. Make this headline searchable by selecting key words that home in on your specialty. 
  • Picture: Do not just crop a decent looking detail from a larger JPG. Get a headshot taken by a professional photographer. 
  • Connections: Sure, the more you have the more connected you look. But do not just invite anyone to be a connection. Choose from people who you respect and vice versa. Quality professionals provide more opportunity than a stuffed ballot box. And I must admit that I have a gripe when one’s contact list is closed. Shouldn’t a viewer be able to see who your connections are? After all, networking is what LI is all about. 
  • Recommendations: Try to get at least three. These do not have to be essays either. Well written and complimentary short paragraphs can be just fine. 
  • Website links: You can include up to three. Your employer, a professional organization that you belong to, or better yet, your own website can all be included. 
  • Public Profile link: Go into settings and customize this to show your name without any of the trailing digits. Consider placing this link in the contact data section of your resume. 
  • Twitter feed: Short timely tweets interfaced with your LI account keep the Profile fresh. 

Once your Intro field has been polished it is time to tackle the meat of the profile: 

  • It is good to have a look that more closely resembles a well written resume, i.e., including quantifiable accomplishments. Collecting and communicating quantifiable achievements should come through strongly in your Summary and Experience sections. Always be careful to avoid just very basic responsibilities and tasks, but rather include accomplishments and results as much as possible. 
  • There are some great additional sections that can be included such as Skills, Honors and Awards, and Volunteer Activities, among many others. Try to at least add a Skills Section. 
  • Blogging or micro blogging with Twitter can keep the Profile even more dynamic and show your connections that it is being frequently updated. It also adds to the impression that you are a subject matter expert. It is not that hard to have your Facebook, Twitter, and LinkedIn pages all updated simultaneously. 
  • Do you like to make PowerPoint presentations? You can design one about yourself and post it for viewers to play. 
  • Groups are one of this tool’s most powerful networking features. Joining and participating in groups allows you to learn from and influence others. It is a great way to get known by others. 
  • The Education section is straight forward enough, but if you are 45 years old or older be careful of the rampant age bias going on in today’s world of work. You do have the option of not including your graduation date. 

With a good LinkedIn profile in place, you will find that it is easier to promote yourself in a competitive employment climate. 

Meeting the Needs of Employers

When searching for any new employment opportunity many of us tend to view the process as one focused solely on what is best for us as individuals. It certainly makes sense that we would want what is best for us, especially when it comes to such a time and energy expender as a job is. Too many of us are stuck in draining and unfulfilling jobs as it is. But by concentrating too much on what employment can do for us we may drift away from considering enough of the other side of the equation — what potential employers need from us. 

Satisfying employment is a win-win fit between employee and employer. Workers get to ply their trade in what for them is the most conducive environment for generating production and the front office gets to optimally benefit from this productivity. The sooner new job seekers understand about what paycheck providers want from their workforce the greater will be the chance of finding a fit. 

In general, employers are interested in three things: 

  1. Making money 
  1. Saving money 
  1. Becoming more efficient and competitive with achieving #1 and #2 

If you cannot address these needs concretely your chances of getting hired are slim. 

A huge contributor to the poor hiring situation these days centers around costs. Companies have become aggressive about trying to do more with less. We have all heard about how those not laid off are being squeezed by taking on the workload of those who were. And you are not only competing with other applicants for jobs, but also with cost saving procedures, equipment, and technologies. Being good is not good enough anymore. You need to convince hiring personnel that you are great. 

Think of employers as consumers out shopping for the best deal. Their logic is not different from any of the rest of us. We all want the most value for the lowest price. As demeaning as it may sound, to employers we are commodities. They won’t “buy” us unless we are seen as a valued acquisition. Being able to promote yourself as a potentially valuable possession has become Job Search 101. Fitting your value proposition firmly with their value longings is more important than ever. Once job aspirants accept this Darwinian reality the more likely they can get hired. 

Sure, when assessing an employment opportunity go ahead and think to yourself, “Here’s what’s in it for me,” but communicate to them, “Here’s what’s in it for you.” Be an answer to their questions while building emotional, social, and intellectual capital for yourself. Their goal is to succeed in business. Your goal is to succeed in your career. The two objectives need not be mutually exclusive. 

For job seekers to practice a little solution selling is not a bad idea. By focusing on solutions rather than features you can appear more appealing. Knowing clearly the threats and weaknesses faced by an employer best positions you for an outreach to them. Adequately researching a potential employer and tactically disclosing that you have done your homework in your cover letter and interview while emphasizing how you will address the three points above is smart to do. Do not just be assertive, be relevant. 

Preparing for a work search has always been strategic for the ones who got the best jobs. They have applied best practices. We can all learn useful lessons from watching how they operate. Savvy career advancers know how to promote not just their best qualities, but how they bring resolutions to the fundamental challenges of running a business. The basic strategy begins with this — believe in and champion yourself as someone they cannot do without. 

What Is Behind “Occupy Wall Street”?

“At many stages in the advance of humanity, this conflict between the men who possess more than they have earned and the men who have earned more than they possess is the central condition of progress.” — Theodore Roosevelt, 1910. 

As any student of history knows, there is a relatively limited set of macro issues that ebb and flow in various manifestations over the long-term. This quote from President Roosevelt, a Republican, from 100 years ago seems tailor made for describing the discontent expressed by the current Occupy Wall Street movement underway today. Despite the movement’s excessively grassroots and decentralized focus it is an example of a long-held view that reemerges occasionally in American history — that concentration of wealth among a few and the consequent constricted distribution of resources can get the masses riled. 

The economic dislocation being experienced by so many over the past three years is starting to be seen from a perspective not generally voiced during this Great Recession until quite recently. That being the economic downturn is largely the result of intentional manipulation by the richest segment of society (the 1%) to protect their financial interests at the expense of everyone else (the 99%). 

 This is a dramatic change of view, which may have more political implications in 2012 than economic ones. It represents a possible shift in popular thinking that until now seems to have been dominated by hard right conservative ideology stating government is more to blame for the bad times. 

Even astute political observers did not see this one coming. Although the future of the movement is uncertain, now that the Occupy protests are here it is not all that surprising they are occurring. The two Americas made up of the haves and the have-nots seem to be becoming more starkly divided. Many of the nouveau-poor are not just experiencing temporary employment and financial setbacks, they are seeing their worlds turned upside down. The rules have changed, dreams have been shattered, and the new normal is much more insecure and harsher than in the past. 

If the discontent was somehow being shared across all classes and economic strata, then the anger might have been more muted. But it is not. Those who have slipped down the ladder are instead seeing the “swollen fortunes of the few” (another TR phrase) being enjoyed by people, many of whom seem to be culpable for creating this mess in the first place. 

Although the Occupy protesters can sometimes be seen as having a muddled message and questionable tactics, for example letting their energy be diluted by directly battling police (part of the 99%) more than the 1% they claim to oppose, there are elements of the current political narrative that do seem to be instigating their clamor. Here are three main motivators of Occupy Wall Street that I am hearing from their sympathizers: 

  • The Bush tax cuts for the rich must be maintained, because they make it possible for the rich to create jobs. Really? These tax cuts have been around ten years. It is hard to say they have been stimulating much job growth as of late. 
  • The more vigorous and vocal Tea Party movement promotes shrinking government thereby encouraging the growth of the private sector. But for all the wealth generation potential of the private sector they were also the ones involved in selling over-speculative housing-related investments and encouraging bad mortgages. In other words, greed and self-interest can rule in the private sector over the concerns of the commonwealth. 
  • No one from Wall Street has yet been sent to jail even though the collateral damage to the economy has been far worse than any robbery. This charge has some genuine weight. 

Shared sacrifice and wealth distribution appear to be what is called for by Occupy Wall Street. Whether a legitimate demand or not, this belief has become a new variable injected into the national conversation about how the Great Recession began and what kind of America will emerge from its wreckage. 

Ten Economic Trends That Can Drive Career Choice

A prominent type of article or blog in the career development field, and indeed in popular culture, is of the “hottest careers of the year” variety. You know the kind, “Hottest Careers of 2012”, “Coolest Jobs for Today’s College Grads”, and “Present Day Must-Have Careers”.  

These make for interesting reading, but they do not represent a best practice approach for choosing careers to begin or to transition into. By the time someone gathers the training and education to move into a “hot career”, chances are that it could have gotten lukewarm in the meantime. 

I think a better approach in determining careers that may have some significant employment longevity comes from identifying longer-term economic trends. Although the pace of change is accelerating in the world of work, as it is around the globe in general, there are some directional swings that appear to be long lasting, if not fundamental, for the foreseeable future.  

Separating flavor-of-the month crazes from structural underlying movements can result in higher quality career decision making. If you are going to invest lots of time and money in preparing for a career, it is reasonable to expect some return for your efforts. 

Marrying individual talents with macro changes in the economy can lead to a higher degree of employment sustainability in an otherwise fluid and fickle world. But reader beware. I do not tell you how to convert these trends into careers for each of you individually. Without inventive and visionary thinking on your part, dovetailing your skill set and education into these sweeping changes will not magically happen on its own. 

Just as there are many jobs today that did not exist ten years ago, there will be many niches ten years from now that are not present today. Although not intended to be an exhaustive listing, what follows are ten economic and social trends I see as having great potential for driving career creation. 

  1. Aging population and care giving: The ubiquitous Baby Boomers are now retiring, or will be soon, at a rapid rate. Healthcare is obviously to be impacted, but so are industries that can take advantage of relatively high disposable income coinciding with their material downsizing.
  2. Growing Latinization: The language and cultural influences of Southern Europe are catching up with those of Northern and Central Europe in America. The melting pot is developing a distinctly Latin flavor that will affect industries across the board.
  3. Workplace cost controls and data driven decision making: Getting smarter with information was beginning before the recession and has now become a field in and of itself. Opportunities abound for those who can elevate efficiencies through sophisticated means of analyzing and drawing cost saving conclusions from data.
  4. Globalization: Economic interconnectedness already affects our daily lives and will become only further intertwined as sovereign economies morph into new and different multi-national configurations. Goods and services competing on a more global scale will require nimble, flexible, and intelligent business practices.
  5. Wireless, Mobile and Cloud Computing: There are no signs of technology reaching a plateau. On the contrary, the speed of innovation and the integration of new functional utilities appears limitless.
  6. War on Terrorism: Unfortunately, war in the 21st century may be endless. Terrorism will ebb and flow and violent conflict is now more at a citizen vs. citizen level rather than at a nation-state level. Security and international relations will continue to be in a heightened state.
  7. Organic Food Industry: Healthy eating at an affordable price from foods grown locally is likely to continue expanding. Sustainable and high-quality agriculture is becoming increasingly valuable to more and more consumers.
  8. Audiology: We are bombarded with sound continuously. And we have very effective means of shooting it into our ears. Tell me this is not going to affect the hearing of an aging noise-saturated population.
  9. Simulation Engineering and Robotics: Training, education, and gaming are just three activities that will benefit from more refined means of simulation. Resource, time, and cost savings will arise from greater use of fabricated experiences that leave end-users with an enhanced empiricism.
  10. Genetics in Healthcare: A revolution is in its infancy with molecule-specific treatment of disease and super-informed healthful advice. Ancillary industries resulting from knowledge of the human condition at a cellular or deeper level are boundless.

Long-term job seekers, start your engines! 

Holding On and Letting Go

My thoughts are with the long-term unemployed. Those who for a year or more have desperately been trying to find work but who remain unsuccessful. For those of you who truly want work, but are continually not being recognized for your potential, the burden is heavy. Among the tragedies that can befall someone, such as the loss of a loved one or divorce, becoming chronically unemployed is a significant life challenge that only time, and persistence can heal. 

There comes a time when options seem few. Employers are learning how to cope with 1% – 2% GDP growth. Many of the jobs that existed for a few years are not coming back. And competition for the few jobs that are available is stiff. You need to be worried about your skills atrophying and your networks drying up. Politicians spend too much time in a debating society and do not seem to admit that the economy’s problems are largely beyond them. The world now seems like a hopeless place. 

But there is still you. Despite your inability to control external conditions no one has yet taken away your ability to perceive and respond to this situation. Whether you wanted it or not, this is a time to take stock. To reach deep down to see what you are made of and to get in touch with an inner strength you seldom have needed but do now. 

A big part of coping with the loss of employment is determining what to psychologically hang onto and what to let go of. What I mean by that is profoundly recognizing the value of what is most important in sustaining you as a self-reliant individual. Being able to rise above adversity and to not let it tear you down. This is your main goal. 

What and who in your life most helps you to do that? Perhaps it is family and close friends, people you serve who are less fortunate than yourself, or your community and its services. Fortifying actions that you take such as systematically following through with best job search practices despite the lack of immediate reward and keeping as current as possible with professions for which your skill set is a match are positive things to do. Be in touch with what still energizes you when it seems that most things around you are draining. These are worth holding onto. 

Equally important is observing what needs to be let go. It is possible that our egos are clinging to notions and long-held beliefs or perceptions that make this transitory time more difficult than it needs to be. For instance, linking your self-worth too tightly to your former job title and the status it brought you, still believing that you are entitled to the salary you received in 2007, seeing the world as one big competitive us-against-them environment, or keeping relationships with people who too often display self-defeating ideas can rob you of the positive energy you need most at this time. 

Do not be afraid to reach out. There are many who can be very constructive and are passionate about assisting you. Also, consider helping others in the same predicament as yourself. 

Self-reflection at the level that identifies what to hold onto and what to let go of may need to become part of your daily routine. This is best done while walking, running, or sitting quietly. Drinking and drugging tend to cloud the mind too much. Try to develop a greater degree of mastery over your mind that can come from purposeful contemplation. The benefits of doing so can last long after this very difficult time. 

Student Loans: Expense or Investment

The burden of student loan debt on individuals, particularly young unemployed ones, is certainly starting to get a lot more attention in the media. College costs have experienced higher rates of inflation than for most consumer areas. The American Institute of CPAs for example reports that for the 2010-2011 academic year alone, 4-year state colleges for in-state students rose 7.9%, while for out-of-state students the rise was 6%. The inflation rate for 4-year private colleges was 4.5%. This compares to a general consumer rate of 3.9% for the past twelve months, according to the Bureau of Labor Statistic’s Consumer Price Index, a measure of U. S. inflation. 

Among the economic complaints raised by recent protests of the Occupy Wall Street movement is that student loan payments are creating too high of a debt position for young people trying to enter the workforce. In fact, it could be said that this issue is one of the significant catalysts of the movement. Starting out adult life faced with ten or twenty years to pay off tens of thousands of dollars of debt in this economy with no job is enough to make anyone scream. 

In my own personal life, I sense the anxiety. My daughter recently graduated with a 4-year degree and between my Parent PLUS loans and her Stafford loans we are looking at substantial debt. For my portion alone the Federal government is giving me up to thirty years to pay this off and from where I sit right now, I’ll need that much time. If it takes me thirty years to pay off this loan, I’ll be 88 years old! I have real doubts that I will live that long. 

My situation is indicative of a situation facing the generations right now. I am a Baby Boomer who has always believed that education is an investment. I have bought into the notion that there is a direct correlation between the level and quality of one’s education and the number of career options and earning potential one has throughout life. 

Even recent statistics have supported this view, such as the fact that of the 9.1% unemployed in September 2011, 78% have only a high school diploma. My daughter on the other hand is looking at her amount of student loan debt more as an expense right now and is truly questioning whether the B. A. was worth it. Time will tell. I still think the college education gives her a higher launching pad for her career and hope the debt will not diminish that advantage. 

I was chatting with a businessman from Belgium a few years ago over lunch. We were in Boston being trained to administer and interpret the Myers Briggs Type Indicator. I asked him about the income tax level he lives with in his country, and he did say it was quite high, if I remember correctly close to 50%. 

But he did not seem that upset after seeing my jaw drop. When I asked him why he was not outraged he cited two reasons. One, he does not pay any medical expenses and felt that he and his family received good medical care. The other reason was that one of his children, who was at the time enrolled in a university, could attend at no additional expense. He seemed content with the concept of receiving quality service for the high taxes he was paying. 

I do not know which system is best, the European or the American. But I do know this. The system that promotes the greatest amount of education for the most people will be in a better position to compete in the 21st century global economy. If higher education is not pursued by more and more Americans because it is seen as too much of a crushing expense, then it will diminish our talent pool and our competitiveness. This is a situation to be avoided. 

Let Us Please Place Job Creation as Number One

I noticed the day after President Obama’s big jobs speech before Congress on September 8 that Mark Zandi, the often cited Chief Economist from Moody’s Analytics, praised it. True, he is an old-style Keynesian, but he is among the most respected economists in the country, so he deserves a listen to. Among the benefits he sees from the American Jobs Act are:

  • Confidence would return to the public and therefore a stabilization of the economy would result.
  • Just under 2 million jobs would be created with the unemployment rate being cut by a percentage point.
  • GDP growth would be two percentage points higher next year.
  • The $450 billion price tag would be paid between $250 billion in tax cuts and $200 billion in spending increases.
  • If passed, another recession could be averted.

It has little chance of being passed by the Republican controlled House. Now that would be fine except that it is not clear what the Republicans are offering for immediate stimulation to employment. In fact, it seems that they do not like the word stimulation.

We are being asked to encourage reduction of government, which will in and of itself release an explosion of private sector expansion and economic growth. So the private sector that seemed to play a rather large role in creating the Great Recession is going to lift us out of it because government is diminished? Really?

If there was a credible plan to create jobs by Republicans aside from the usual cut taxes for the rich and reduce regulations I would be all ears. I want jobs to start growing as much as anyone and I really do not care which ideology produces them as long as they get created. But now that one of the two major political parties has been shanghaied by the Tea Party, who does not place job creation as their number one priority, we are not getting a full collaborative effort from all sides.

I will give the Tea Party credit for sounding the alarm on the growing Federal debt, which if left unchecked would constitute major economic problems, including unemployment in just a few years. However, what are they contributing to the debate of job growth now? Not much from what I can hear.

They seem more committed to eliminating the President’s job than in generating new ones for Americans. They are a one trick pony. Just reduce debt and morning in America will return. They seem to think that managing the Federal budget is no more sophisticated than balancing the family checkbook.

Perhaps most troubling is the Tea Party’s reluctance to negotiate and compromise with those who have a different viewpoint. They are so confident in the righteousness of their position that working across the aisle is seen as weakness and capitulation. There is value in decisions made as a result of consensus. And now is a time for our leaders to work together to expand employment. The Tea Party strikes me as an impediment rather than as a serious partner.

I guess we’ll never really know if Mark Zandi’s ecomomic predictions will come true. Probably the most President Obama will get out of that speech is a reelection campaign position. Meanwhile, the unemployment rate stays in the 9% neighborhood.

Perhaps government really cannot effect economic change and private capital (which the private sector is not releasing) is all that matters. But don’t we elect Federal leaders to solve national problems? And isn’t that best done when collaboration occurs? This climate of polarization during a time of national crisis is very disheartening. We should demand something greater from those we elected.

Regulating Your Digital Footprint

It is not news that people go to the Internet first for information on just about anything these days. But it may be news to some that this includes recruiters, hiring managers, and just about anyone else who is trying to locate talent for their businesses and organizations. 

About 90% of all recruiters and 50% of all employers perform web searches before making a hiring decision. If you are trying to find a new job, transition to a new career, or seek new business opportunities you need to have a presence online. Can you imagine anyone in 2011 making a claim of professional greatness and not being found online? It is unimaginable. 

Your digital footprint refers to all the web information there is about you out there. It can come from many places, including social networking media, profile and biography pages you may have established on your own or that exist on employer and association web sites, blogs, forum and message board postings, chats, and even political or religious contributions that you have made. Even if you are committed to not being online, it is hard not to find yourself there somehow. 

If you are serious about regulating your digital footprint — and you should be — there are five things to strive for: 

  1. Your presence should exude self-confidence and be in multiple locations.
  2. A positive professional image should be displayed.
  3. A consistent and keyword rich value proposition should be present across all platforms.
  4. A clear and memorable career brand should exist.
  5. There should be no digital dirt or negative unprofessional content about you found in searches.

Above all, never assume that anything you write or post online is anonymous. 

Begin regulating your online presence by seeing what it looks like now. Google yourself in quotation marks and find every reference to you on the first three search ranking pages. Assess what is being shown about you. Is it positive or not? 

It is highly probable that you are sharing your name with others. Note how often this happens. You may even find that old information once confined to paper has now been converted to digital format and is available online. 

Now that you have a baseline, get started managing. There are three fundamental steps to establishing a digital footprint that you control: 

  1. Have a well written resume with a distinct value proposition that serves as your image anchor.
  2. Build a basic online by completing profiles on Google Profiles and ZoomInfo.
  3. Set up a business networking presence by having active accounts with LinkedIn, Facebook, and Twitter.

All the above-mentioned websites are SEO (Search Engine Optimization) rich meaning that they will rank high during web searches. 

There are additional sites and features to consider opening accounts with such as MyWebCareer, Google Alerts, Reputation.com, Vizibility, Ecademy, and BrazenCareerist. Taken together these will give you a lot of power to control your cyber appearance. 

Some management techniques to know when using these sites include: 

  • Fill your profile with tangible competencies. 
  • Be aware of the privacy settings, set them accordingly, and check them frequently for usage changes. 
  • If sharing a name with someone, differentiate yourself, such as “John A. Smith, Senior Marketing Executive”. 
  • Use headshots taken by a professional photographer. 
  • If you cannot remove digital dirt, then bury it by creating enough multiple positive presence points that the bad stuff gets lower search rankings. 
  • Untag yourself from friends’ Facebook tags. 

Follow these suggestions and you will be well on your way to managing what the online world will learn about you. And you don’t have to be a control freak to want or need that level of self-authority. 

Education and the Unemployment Rate

I read a couple of interesting statistics the other day in a National Journal article about the widening talent shortage among many American companies. The first was a citing about a study done by ManpowerGroup, a Milwaukee-based workforce consultant, showing that 52% of employers cannot recruit skilled workers for their open positions. The other stat, this time by the Bureau of Labor Statistics, showed that of the 9.2% of Americans currently unemployed, 78% of them have only a high school education or less. 

These numbers are surprising, and they tell me a couple of things worth noting regarding our stubbornly high unemployment rate. One is that the rate might not be so high if Americans would get educated and trained in areas of shortage and need. The other is that thinking you are going to get ahead in the 21st century with just a high school education is not preparation for the future. 

The public and their proxy the media love to play the blame game for the high unemployment rate. It is the Democrat’s fault or the Republican’s fault. It is greedy Wall Street or lazy Europeans and so on and so on. Instead of finding fault, perhaps we need to hold up a mirror and look into it. We could lower the unemployment rate and all the misery associated with it significantly if we would further our education in strategic ways. Education is one of the best ways out of this mess. 

I rarely hear or read the mainstream media report about this lurking education gap as being a contributor to the unemployment rate and I pay attention to a lot of news. Why do you think that is? Why is the national anchorperson hesitant to say that too many of the unemployed are lacking in the right kinds of education? Perhaps there is a concern that to say so might be perceived as elitist or that someone’s feelings may be hurt. There is an elephant in the unemployment room that is being ignored and not fully discussed. And we as a country do ourselves no favors to avoid it. 

We should address this issue head on. If we could be delivered news we could really use such as where the human resource shortages are and what is involved in preparing to fill them, we could be much better informed. Let us hear more reports about the skills deficit for a change instead of this constant obsession about budget deficits. Let us agree that without a vigorous push for high quality education at all levels, then our chances of competing in the world marketplace are greatly diminished. 

School districts and universities need to be more engaged in this conversation as well. Of course, their mission is to provide a broad range of learning opportunities to the greatest number of people. But by not identifying and shifting resources to address critical shortage areas of the economy they are denying our workforce significant solutions needed now. Academic advisors and counselors need to work more aggressively to align emerging talent with areas of employment need. 

Let us try harder to see education as the benefit that it is. There is too much of an attitude that views education more as a cost than as an investment. Education can provide individuals with practical skills, a critical thinking ability, and confidence to succeed. It is among the best self-help techniques society can do for itself. 

We can do more to reduce unemployment than to just wait for banks, corporations, or government to release more money. We can be smarter about creating a congruence between hiring gaps and workforce development. 

The Most Valuable Career Trait for the Future

Wouldn’t it be great if we could just look at a reliable list of the guaranteed jobs of the future and plan our careers accordingly? We could make sure that education and training choices were timely and cost-effective. Lifestyle stability would result from certain employment predictability. Anxiety stemming from career and work-related decision making could be dramatically reduced. Life would be so much easier! 

Although well researched “the careers of the future” lists occasionally pop up in the media and credit should be given to the U.S. Department of Labor for trying to identify careers with “Bright Outlooks” the sad truth is that no definitive list exists and never will that conclusively point the masses toward precise long-term occupations. The world of work has become too dynamic of a place with far too many unpredictable twists and turns, many of which are yet to come, to expect infallible certitude. 

Nevertheless, business and employment trends and patterns are emerging all the time, which should be tracked by the astute jobseeker. Even though selecting the direction of your career is not as limited and relatively straightforward as in the past, self-guiding your livelihood need not be an exercise of trying to be grounded within a vortex of random chaos. Although the top three career choices custom made for you will not likely jump off some list there is something which you can do that will benefit you for years to come. This involves adopting the right attitude for success, which can be summed up in a word ― adaptability. 

The more accepting of and prepared for change you are the greater your chances for career success will be. Employees and entrepreneurs today and in the future can and will adapt from what is relevant to what will become relevant. These changes will happen in a very short time. You must always be on top of changing technologies whether they be in software, new paint formulas, advanced infection prevention protocols in hospitals, in mobile device marketing, or whatever. There is hardly an industry that is not right now undergoing advancements, conversions, transformations, or variations. Knowing how to add value to this type of innovative environment is the task of each productive worker. 

Remember, if a job can be automated or outsourced, then be very wary of it. Look for careers that either have a skill legacy that can be reinvented for a rapidly changing world or look for one that is completely novel and did not exist a few years ago. Better yet, create a career for the first time. There are lots of jobs now that did not exist ten years ago.  

Whoever said in the 1980s that they wanted to be a search engine optimization specialist when they grow up? What need is developing right now that requires creative talent? Adaptable people are more likely to find the answer than those of us who are uncomfortable with a modulating world. 

Part of the post-recession landscape is that more is being done with less. This is not just the result of technological innovations. It is because of a growing and highly effective and efficient (and possibly overworked) workforce. Tom Friedman in a recent New York Times article pointed out that all the employees of Facebook, Twitter, LinkedIn, Groupon, and Zynga could easily fit into the 20,000 seat Madison Square Garden and not fill it. Combined these companies are valued at $64 Billion. Let us look at how these guys are working if we want some role models to follow. 

Be smart, of course. That has always separated the winners from losers. But to that add, be adaptable. Complacency and inertia are out. Versatility and reliance are in. As the old nursery rhyme says, Jack be nimble. Jack be quick. 

Networking for the Aged 50+ Worker

There is a hiring crisis going on currently with workers aged 50+. They have been squeezed out of the workforce, as have many workers of all ages, but the difference with the mature worker is that they are not being allowed back in. Employees who thought that they would retire with long-held jobs or who thought the option of always being able to pick up something new have had these dreams shattered. The frustration, discouragement, and fear of entering the twilight of working years with no work is palpable. 

To many this reality came as unexpectedly as the body slam of the Great Recession with its disastrous effects. One of the most egregious consequences of the Recession has been for companies to shed themselves from older workers whenever possible. As counterintuitive as it may seem, it has become not only accepted, but encouraged to have hiring policies that eliminate workers with accumulated knowledge, wisdom, and experience. Combined with a historic work ethic characterized by loyalty to one’s employer and willingness to put in long hours and you would think the mature worker would be seen as desirable. But apparently not. 

Unfortunately, workers aged 50+ are seen as having more liabilities than assets. These allegedly include having outdated and counter-innovative ideas, a relative lack of technology skills, an unwillingness to accept the changing social culture with its increasing ubiquitous technological connectivity, a complacent work style, higher risk of health problems, and difficulty accepting the lower compensation packages of today. The challenge for the older worker is to tip this balance. In other words, to be seen as having more benefits than burdens. 

There is a branding process I recommend that involves displaying yourself as being a valuable prospect worthy of consideration by hiring managers. Begin by systematically and deliberately putting together a presentation package about yourself that highlights all your advantages, while directly confronting perceived misconceptions of your “old-fashioned” weaknesses. Once constructed, this message should be displayed on your resume and online profile. With this in hand, it is time for you to introduce yourself to those who are in positions of influence with regards to direct hiring or who have connections leading to potential hiring opportunities. 

This leads us to networking. By now most job seekers have heard that leveraging your contacts is the best way to get a job. But many older workers, despite all their years of working, feel that they have no network. Maybe your past work was somewhat isolated, or you have not been much of a people-person, or as is very common, you did not get the memo at the start of your working years that you should maintain and even cultivate connections with high-value colleagues throughout your career. 

If you feel you have no viable network, then get started identifying one. It is in your job search interests to do so. Communicate your value proposition and job search goals beginning with those closest to you and then widening out. Start with your family and close friends. From there move to LinkedIn (or even Facebook). Search for those colleagues both current and former and request connections. Having your expertise clearly displayed on your LinkedIn profile you can more easily ask your connections who they recommend you talk with. 

Be prepared to get into the zone of seeing most, if not all, social events as networking opportunities. The PTA meeting, the cocktail party, the church committee, and many others are possibilities for reinventing or starting new relationships. Share as appropriate your professional value during these situations. Expanding your circle and adding facetime with others should become an ongoing effort. 

Becoming part of the conversation gets you known. Joining in and participating in industry and interest groups discussions on LinkedIn and Twitter or within your professional associations increases your visibility. Sharing expertise heightens chances of making new and potentially valuable networking connections. 

Since the doors of employment are not being opened wide for the aged 50+ worker it becomes necessary for you to push them open. Accepting the new normal and being strategic about navigating it may make all the difference. 

The Need to Identify High Potential Employees

Let us imagine a company that rightly focuses on the present business climate and is committed to not repeating its own past mistakes or the failings of its competition. To do so, management attempts to retain talent by placing a lot of resources into an employee appraisal system so that it can reward high performers generously. However, this appraisal system is kept largely confidential, between manager and employee only. Management does not want “morale to suffer”. The company also believes in recruiting externally only, because that is the only place to find new talent. 

Does that sound like a company prepared to succeed in the future to you? Not to me. Their attitude and policies are not progressive and do not consider the career development needs of high-potential talent. Companies must continually be looking to the future. Competitiveness will only grow and using past performance as the benchmark for meeting subsequent challenges is not enough. Among the most important conditions to be constantly anticipating is the need to attract and retain talent. Without high-level operatives meeting the demands of the marketplace all other business efforts may prove to be inadequate. 

Of course, all companies are different. But in sharing the need to obtain the best workers possible from both within and externally there are similar talent management practices, which should be evident in any forward-leaning organization. These include: 

  • Having in place a talent assessment system that determines key players, high potential employees, and successors for critical positions
  • High-quality training of managers enabling them to understand the career development aspirations of their direct reports
  • Executive commitment to holding frequent talent review meetings designed to reinforce and improve the company’s talent management capability to locate and procure the best strength possible
  • Acting on developing high potential workers for succession planning, cross-functional capability, and in-depth expertise building purposes

Constructing a talent management process that is transparent has a greater likelihood of improving morale, rather than depressing it. A culture that cuts one-off deals with its employees creates suspicion and claims of favoritism, whereas an open protocol that shows consistent application of best practice principles to all generates feelings of fairness. Giving the corporate message that individual career advancement is considered valuable augments the initiative to attract and hold a sharp workforce. 

Another useful piece to a talent management system is to separate distinguishing high performers from high potential. They are not always the same. Task analyzing critical operational functions and aligning them with specific worker traits can aid in selecting the right people for the right job. How many times have we heard stories of high functioning line workers being elevated to management positions for which they are not well suited? As counterintuitive as it may seem, there is not always a positive correlation between high achievement and high potential. Teasing out and choreographing a connection can be made, but only because of sophisticated inquiry. 

A big fear among company policy makers is that devoting resources to developing employees may be seen as a waste if the talent leaves the company. In fact, the feeling goes, too much fostering of workers’ skill and knowledge may make them more attractive to competitors. One thing that is becoming clear in today’s business climate is that if a company does not commit to developing their talent the champions will likely leave sooner for a company that does. Constructing and frequently reviewing comprehensive employee retention plans in addition to implementing individual career development plans will increase the chances that a company’s pasture will be seen as greener. 

Advanced enterprise-wide talent management is much more involved than the brief description presented here. But the need for companies big and small to structure a system that is consistent with their organizational culture and the best practices of talent engineering is necessary for them to prosper in the marketplace of the future — and with the greatest people possible. 

Recognize Your Career Successes

We are largely driven to enhance our careers by the need to feel successful. The urge to link our efforts with purposeful outcomes is a primal motivator for the professional person. The desire to make a difference for others and ourselves gets us up in the morning. Capturing success may be frequently elusive, but it is a goal most think is worth pursuing. 

In today’s world, being successful implies there is continual growth and improvement. Some professionals are fortunate to find they have chosen a job that allows for and even rewards career development. New, novel, and stimulating challenges are always being presented, which provide opportunities for repeat successes. These people are happy with their jobs. They do not want to or need to enter a job search. They feel successful where they are. 

However, for many others, the chime of achievement is not sounding at their jobs, or at least not enough. This group feels stuck. For them, work does not offer enough pay-off. Boredom and too much routine have set in. These people are just as professional and talented as the above group. So, what is going on? It is called reaching a plateau. 

Here is a very typical scenario. We finish our formal education and get a job, or series of jobs, which may or may not be related to what we studied in school. Eventually we settle into a “decent enough” job. The salary is okay, co-workers become friends, and we start experiencing our first professional successes. We feel grown-up — we have arrived.  

But give it five or ten years and the dull weight of a been-there-done-that attitude takes hold. Work weeks start to feel too long and weekends too short. Frequent funks and a sense of stagnation start to become the norm. Inertia now seems to guide us more than the exciting quest for work gain. 

This becomes the time to strongly consider a career defibrillator. You need to get back to feeling worthy. Now you could look for a job change, or redefine your role with your current employer, or you could go entrepreneurial. Whichever route you take to rekindle career happiness will involve enlisting one fundamental practice to place you in the most advantageous position to reach this goal. That is to determine clearly and to be able to communicate effectively what success means to you and how in the past you have gone about attaining it. 

When you can identify your unique success metrics, you are then able to claim your professional value. You can cite contributions that have benefited others. With this self-realization you know what ball to keep your eye on. It becomes easier to envision yourself in situations, in which you can practice your craft and again be successful. 

So how do you measure success for yourself? Here is an exercise for distilling career success and happiness into practical and powerful statements, which can be used as guides for future work. This is a way to promote yourself to those who may be able to provide opportunities for future successes. 

Begin compiling a record of your greatest hits. List the achievements of which you are most proud. Have these statements contain actual, and if possible, quantifiable results. Look for the ways you found remedies to problems, resolved issues, mediated conflicts, assisted in growth, created novel solutions, improved efficiencies, and so on. For example, 

  • “Created systematic process for client interactions, deal flow, and follow-up.” 
  • “Grew occupancy from 67% to 88%. Steadily increased average guest satisfaction to 99%.” 
  • “Ten+ years of administrative, volunteer, and team experience in the coordination and implementation of educational, nonprofit, and community service projects.” 

With this valuable insight organized in your mind and on paper you are then prepared to chart a course for continuing career fulfillment. And when your work is successful, your life is greatly enhanced. 

Ten Things to Have Ready for Your Interview

Despite the bleak employment news from May, many more New Englanders are getting job interviews than a year ago. Preparing for one is daunting to say the least. And there is no shortage of articles, blogs, and how-to tips that can be found on the web to help you make sure you are ready for the type of questions you will be asked. I have even contributed to the information pool. For a change, let us look at the real basics of interview preparation — the most concrete things you need to help increase your chances of this all-important conversation going well. 

Smart people, whether pilots before a flight or doctors before an operation, get ready for any complicated procedure by having a checklist of steps that experience shows needs to be addressed to ensure optimal performance. Here is my pre-interview checklist of simple things to have ready: 

  1. Ten copies of your resume: Do not assume all the interviewers are ready by having had your resume provided to them prior to the interview. Not all employers run like clockwork. Think how prepared you will look if you can instantly hand out resumes to interviewers who do not have one.
  2. Bottle of water: Thirty minutes or more of high-pressure answering questions can make anyone’s throat dry. Coughing, throat clearing, and deep swallowing to keep lubricated does not make you appear at your best. Have that water ready to keep the talker oiled. One caution, however, is do not keep reaching for it nervously like a beer during a first date.
  3. Breath mints: While on the topic of your mouth, having sweet minty breath leaves you feeling more confident to speak directly to someone at a relatively short distance, say when shaking hands, and it leaves the listener with the impression that you are clean and presentable. Although, I love Altoids, for many they are too powerful, so choose one more subtle, but effective.
  4. References: Having copies of two to three references, which are ready to pass out, can add to the message that you are prepared and are at this interview to do work. Distributing them without being asked shows that you are taking a level of ownership for the meeting.
  5. Pad of paper and two working pens: From jotting reminders of points, you wish to make to getting names and titles of interviewers down, it is okay to take a few notes during the interview. Remember, though, that writing too much is not good and lots of eye contact is good. And for goodness sakes, don’t doodle!
  6. Power bar: I do not know about you, but I never like eating before a big meeting, especially one in which I am the center of attention. Now what if the interview turns into a second one for later in the morning or the whole process is delayed for some reason. You do not want your stomach grumbling at an inopportune time, so have one of those power bars to eat between sessions.
  7. Tissues: Sneezes, running nose, watery eyes, the list goes on for reasons why you might want or need to wipe your face. Have one of those handy little tissue packages tucked in a discreet pocket for just those occasions.
  8. Cash: Imagine that you are asked by an interviewer to continue the conversation at the cafeteria over coffee or lunch. Wouldn’t you want to be able to pay for not only yourself, but for the interviewer? Sure, a debit card might work, but what if it did not? Be prepared.
  9. Photo ID: You probably carry one around with you all the time anyway, but be sure to when going to an interview, especially one that might be held in a setting in which you have to pass through security. Being able to prove who you are could be useful.
  10. Written information about interviewer and department: You are probably going to be nervous showing up for the interview, so have the necessary appointment data written down for reference. Your memory may not be as sharp if you are freezing at a reception desk, so have the name of the interview contact person and any relevant contact info ready to read from or to show.

Check, check, check, ready! Go get ’em! 

Looking At Work Experience Gaps on Your Resume

Among the abundance of things worrying the job seeker today is the work history gap on your resume that occurs when there is a break in the employment chronology brought on by any number of reasons— most often by having been laid off. 

Conventional wisdom has been and continues to be that having a period during which you were not employed is a detriment to finding future employment. The well-founded fear is that a hiring manager will check to see if there exists an employment gap when reading your resume, and if finding one, will instantly draw the conclusion that this indicates you are a flawed candidate. 

Being seen as out of work is still very much considered a stigma, which is unfortunate given how much unemployment was foisted upon so many. But this is the reality facing job searchers. Gaps in your resume’s employment experience section make finding a new job even more difficult. 

Obviously, avoiding gaps is recommended when rewriting or updating your resume. However, lying on your resume by stating false employment that did not really exist to fill in time is not recommended. So, what can be done? 

Job and career counselors typically advise that employment downtimes be accounted for with some type of professionally meaningful pursuits, such as schooling, training, interning, or volunteering. Furthering your education can be advantageous but has that annoying consequence of costing money at a time when it is in short supply. On the other hand, offering an organization or company free work in exchange for useful experience is cheaper and potentially a powerful way to approach explaining in the future how you spent your time between jobs. Let us examine the options of interning and volunteering more carefully. 

First, to clear up some semantics: By interning I mean engaging in a non-monetary exchange, whereby the intern provides a novice-level professional service and in turn receives a documented benefit from the organization, such as professional oversight or instruction. I see volunteers as providing a service which is either an organizational need or enhancement, while expecting little to nothing in return except for an emotionally satisfying feeling and/or for the opportunity to list the experience on one’s resume. 

If considering interning, check to see that the organization has an established policy, and if so, that you agree with its terms and conditions. If it does not, either look elsewhere or get involved with the development of a new intern policy, thereby giving you a say in the arrangement. Note, volunteering can raise complications for both the volunteers and the enterprises taking them on. 

In general, the considerations from both parties should be focused on whether the tasks being performed by the volunteer are compensatory or not. The rules are defined by state labor law, employment discrimination legislation, and by the federal Fair Labor Standards Act (FLSA). The latter essentially puts the kibosh on volunteering with for-profit private sector companies along with federal, state, and local governments. It is just not allowed. 

Most people’s professions linked to the private sector or government would appear to present a challenge to the volunteer looking for a place to offer services. Fortunately, the FLSA does not deter you from volunteering in public, charitable, or religious facilities. So, perform whatever service feels right in those cases. 

When approaching any kind of organization about interning or volunteering, especially one that also hires employees ask the following questions: 

  • Would your service in any way violate the FLSA or state labor laws? 
  • Would you be displacing or replacing an existing paid employee? 
  • Would you be performing work that is normally paid employment? 
  • Will the intern or volunteer duties require a contract or to be documented in some way? 
  • Do you have control of your hours and level of work intensity free of coercion? 
  • To yourself ask, “Is this worth it to me?” 

Filling in that troublesome work history time gap on your resume is worth some effort. If the reason for the absence is elder, child, or personal care, or possibly even bereavement, then insert it in the professional experience section as a “job”. But if the gap occurs because you were let go from your previous job and it is taking you six months or more to find another, then consider interning or volunteering. Just go into whatever you do with your eyes wide open. 

The Job Interview

Job interviews are about as eagerly anticipated as root canals. Even if you have been out of work for a long time and are desperately wanting to reenter the workplace, the necessary step of performing well during a job interview can be daunting. Interviewees tend to think the practice is akin to an interrogation or grilling, the result of which can be a harsh judgement, like getting voted off the island. They can be stressful enough to make even the most seasoned professional anxious.  

The job interview can be a faulty procedure and not always reliable. We have all heard of how someone can shine during the interview only to lead the employer to feel buyer’s remorse once the candidate is on the job. Notice how subjective interviews are. One wonders if there should be a more objective way of identifying talent before the job offer is made. 

For most hiring situations, however, there needs to be a subjective screening component. The interview provides just that and is not going away anytime soon. Think of it this way. The interview provides a much-needed opportunity for dialogue, in other words, a two-way conversation. Here is a chance for each of you to check each other out. It will help the pre-interview jitters if you can go into it feeling that you have some control over the situation. Even if they offer you the spot you do not have to accept it unless the potential employer passes muster with you. Go with some questions prepared that show you are inquiring about them.   

But, of course, the harsh truth is that you must convince a hiring manager or team of interviewers that you are a fit for the position and the organization. If you have not had an interview in a while and are wondering what to expect from an upcoming one, you might be helped by considering some likely scenarios. I have had many clients brief me on how their interview experiences have gone and here is what I can confidently generalize about them: 

  • Go into an interview prepared. To think you can wing it, no matter how professional and experienced you are, is taking an unnecessary risk. 
  • Be ready to talk about yourself as a relatively short introduction. Here is where you present your value proposition. This intro should also describe how your skills and qualifications are a fit for the position. 
  • Know and be prepared to describe how much onboarding and induction training you will need. You are a cost to the employer. They may want to know how much expense you may be at the start of employment. 
  • Have a response to the dreaded, “What are your weaknesses?” question. I recommend having two weaknesses to which you are ready to admit. But frame them as challenges you are actively managing. Have at least one example for each, describing how you have recently and positively addressed the challenges resulting in good outcomes. 
  • Show that you are developing your career by having specific short and long-term goals to share. 
  • Get ready to talk about how well you work both independently and as part of a team. 
  • Be able to furnish information about the employer. Let them know that you have researched them and have a couple of questions designed to learn more about them. 
  • A large and likely category of interview questioning is known as behavioral questioning. This is where you talk about how you handled or would handle realistic situations and challenges on the job, whether fabricated or actual from your past. Always think of presenting your answers such that it is clear how you added value to the circumstances. 

There will likely be more questions than these, but by preparing and having responses ready for typical questions you are fortified for what may come. 

Cover Letters Examined

Since we are moving toward becoming a paperless society the question often comes up in the context of job searching, whether cover letters are still necessary. The short answer is yes. 

Typically, when attempting to get the nod by an employer indicating you are to be hired, there are three initial doors through which you must sequentially pass — cover letter, resume, and interview. In each case you have an opportunity to make an impression. Also, in each case you have a chance to progressively present yourself in greater depth. The starting point is with the cover letter. So, let us examine this tool in more detail. 

The cover letter is your self-introduction. Its purpose is to get the hiring manager interested enough in you so that they will want to review your resume, which in turn will hopefully prompt an interview. There are some useful assumptions to make about such an introduction. One is that the hiring manager has a lot more work to do than time in which to do it. They are pressured and probably stressed. Also, they have a staggering number of applicants for very few jobs. 

This encourages the hiring manager to find reasons for eliminating applicants, since they must reduce a huge number to a very small one for eventual interviews. Finally, they have seen boring and generic cover letters time and time again. One with just enough distinction and relevance to catch their eye is what they are hoping to find. 

So, with these assumptions in mind, be prepared to write your cover letter in as targeted, economic, and powerful a way as possible. Pack as much punch into the fewest number of words as you can. 

There are three basic parts to a cover letter — the introduction, the body, and the closing. Here are things to keep in mind when writing each of the three parts: 

There are four different ways to write the introduction or opening: 

  • Traditional, in which you simply give your reason for writing, as in, “I am writing to express my interest in…” 
  • Creating curiosity, in which you begin with a stunning achievement, such as, “After a five-year commitment dedicated to the welfare of Somali refugees, I am now ready to add value to your…” 
  • Leveraging referrals, in which you mention the name of a trusted resource, as in, “Following the recommendation of your colleague Jim Hudson, I am eager to speak with you about…” 
  • Emphasize your headline, in which you point out your value proposition, as in, “As a Network Systems Analyst with extensive business development experience I…”  

The body is the most important part of the cover letter. It is here where you make the sale. Whether you do so in brief paragraphs, bullets, or some combination of the two, describe pointedly why you are qualified for the specific position to which you are applying. Nothing speaks to qualifications better than actual accomplishments and results you have realized from your career thus far. Just like we are more inclined to purchase a mutual fund with an impressive performance history, the same goes for a job candidate who can claim rich achievements. 

Since your resume should have a store of these attainments, harvest it for summary items to put into the cover letter body. Just be sure to paraphrase and rewrite so that your cover letter does not look like a copy and paste job from your resume. Also, the more you understand the employer and their needs the more direct your selection of relevant accomplishments can be. 

The closing should be, you guessed it, brief. It should also execute two things. One, confidently express why you deserve a closer look by the hiring manager, and two indicate your expectation for a follow-up with the company. For example, “Acme’s services, market prominence, and expansion potential are very appealing. I am convinced my skills will advance me as a key player within your company. I will contact your office in one week to inquire about when it might be convenient to meet. Thank you for your consideration.” 

As the saying goes, you don’t get a second chance to make a first impression. So, make your cover letters count. 

Four Strategies to Keep Your Career Relevant

Traditionally, we have thought of a professional as someone who is very dedicated and practiced within a relatively narrow, yet focused type of work. They choose to not be distracted by trying to be too many things to too many people. Instead, they get really good at delivering a limited category of a service or a product. 

Specializing has served the workplace well since ancient Mesopotamia and for the most part it still does. But there is growing evidence that changes in the 21st century work model is ushering in a new definition of what it means to be a professional. 

The talent and skills required by a global marketplace, which is characterized by intense competitiveness and rapidly evolving commoditization, are in an increasing state of flux. For a professional going forward, expecting that only one skill will keep them marketable and employed for the long-term is becoming unrealistic.  

The workplace of the future will be demanding talent that is continuously involved in learning and development, such that it is nimble enough to transfer aptitudes to alternative and hybrid jobs. Allowing yourself to be too limited in scope, or worse yet, to give into complacency and inertia, are the career killers of the hereafter.  

What every pro wants to do is to be as prepared as possible for an uncertain and unpredictable workplace in the coming years. Since no one can be expected to be knowledgeable and skilled in everything, it becomes necessary to have a preparedness plan that builds from your current skill base. To help, I suggest four strategies to keep your career development options open moving forward: 

  1. Showcase in a compelling format the breadth and depth of your skills and accomplishments. To do so, begin with a basic assumption, which is that every employer will have only one thing on their minds when considering you for employment, “What can you do for me?”

The wider your range of capabilities, the greater your chances of being able to answer their question. By being equipped with a portfolio and resume that highlights your adaptive talent, you are ready for the changeable needs of employers. Show that you are as dynamic as the businesses you hope to work for. 

  1. Learn and practice skills that are transferable to multiple situations. Being skilled at something is, of course, good. Having skills that are transferable and can be applied to a variety of circumstances is even better.

So, what are these skills? Remember that as a professional you never give up keeping up with your field of expertise. By staying current, you can be on top of the turns and twists your profession is undergoing. This heads-up knowledge allows you to adjust and reapply your competence as necessary. Be ready to not only say, “I can do this,” but “I can do this and that and if needed blend the two with…”. 

  1. Accept being a lifelong learner. No news here. Learning does not stop with graduation. Growth is constant. Embrace it. Catch and enjoy the excitement of learning more and studying things that are new.

Move out of your comfort zone sometimes, as well. The more secure your attitude of continuous improvement, the better you can leverage your expanding capabilities towards career enhancing opportunities. Again, your never-ending research and networking will inform you about what content to master.  

  1. Seek out employers who care about your career along with you. Smart employers know about the correlation between engaged employees and productivity. And one of the best ways to keep your talent engaged is to let them know they are valued and to show it by offering job descriptions that encourage growth and development.

Choosing places to work, in which management actively seeks to plan for success in tandem with their workers that result in productivity for both parties, is the goal of progressive professionals. 

Given an uncertain work future producing jobs that did not even exist a few short years ago, it is best to be proactive rather than reactive. The early bird still gets that worm. However today that bird is multi-talented and searching for new ways to meet new challenges. She keeps an ear to the ground and an eye on the horizon. 

Finding and Keeping Needed Talent

One of the greatest challenges for employers the world over is locating, hiring, and retaining employees who bring highly productive value to their companies and organizations. Such employees are, of course, the lifeblood of any successful workforce. The employer who establishes the means of recruiting and properly managing the right talent represents quality leadership within a winning enterprise. 

For the most part, there is a broad and deep talent pool to fill many job positions. If anything, the Recession has added available workforce capacity eager to be found and employed. The industry areas that seem most deficient in expertise are engineering and intermediate to advanced levels of IT. Even in recent years, these have been under resourced areas. This lack of strength probably will not improve until we do a better job of attracting and educating more young people to STEM careers or Science, Technology, Engineering, and Math. However, outside of STEM careers vast talent shortages do not appear to be the case. Nevertheless, matching skills with where they are needed continues to be a perennial and daunting challenge. 

The best recruiters know where to go to find the most competent. They are well-connected, expertly networked, and a constant presence at tried-and-true feeder sources, such as schools and certain businesses. Getting and paying for high caliber recruiting and staffing services is certainly an option for companies seeking candidates for open positions. But the question emerges, can employers do more for themselves internally and procedurally to keep the flow of talent inbound and the loss of talent minimized? 

Yes, employers can do more. Now, rather than present the readers with a bulleted list of techniques, I would like to focus an answer to the above question toward a more fundamental management and human virtue…kindness. Anecdotally, I hear it all the time from smart, experienced, hard-working, people — the single biggest reason why people do not like their jobs is because of poor management. I am not talking about managerial weaknesses that can be simply remedied with some training. This issue is much larger. It involves management’s use of intimidation, fear, inflexibility, weak ability to communication, and overall poor soft or people skills. 

Nothing will drive talent away more effectively than by having in place leadership that either practices, encourages, or allows for an abusive work environment. In fact, there is a Healthy Workplace Bill, which has been introduced into twenty state legislatures since 2003. In New Hampshire, this bill known as HB 1403 was introduced and let die in committee in 2010. 

In this day of interactive social media does anyone really think that word is not getting out loud and clear about where employees should not work if they want respect from their boss? Talent will be drawn to companies and organizations where smart and self-motivated employees can develop as professionals. Places with vision that encourage exploration and innovation, where decision-making results from a collaborative process. But at their core, those companies that establish as a cultural foundation respect and kindness will find talent wanting to stay. Consequently, by noticing the strengths and benefits each person can bring to the job and actively cultivating them yields positive results for any business.  

Effective leadership can bring about the kind of work climate which attracts and retains talent. Unfortunately, talented leaders are hard to find. Peter Drucker, the godfather of modern management theory, said that the two most important attributes of leadership are self-awareness and honesty. Practicing those virtues in combination with a basic decency for fellow colleagues would seem to be a good place to start.  

The best and brightest employees are not interested in heavy-handed rules, imposed methodologies, and stay-in-line-or-else tactics. Developing a talented workforce begins with collegial trust and a humane attitude. 

Four Ways To Improve Your Resume

So, let’s assume that you have not yet started on that New Year’s resolution of rewriting your resume, which of course assumes that you made a New Year’s resolution to rewrite your resume. (You did, didn’t you?). Having a current and well written resume is the single best thing you can do for yourself, if you are thinking about transitioning to another job or career, or if you are trying to get back into the workforce after a too-long layoff. 

As is the case with many such tasks that can be easily dropped down one’s priority list, the hardest part is simply getting started. Once you do pull out that old resume you may find that the rewrite job looks to be about as much fun as doing taxes. Then there is the question of what needs to be done to make your resume a winning one. Is it just updating the contact information and work history, or is there more to it than that? This is a writing exercise that can be daunting and frustrating. You may find yourself thinking of postponing this resolution until next year. 

To help make your resume rewriting a little easier I am going to focus on what needs to be done to make it very readable to hiring managers and recruiters, who are the types of people most likely to look over your resume someday. Think of them as your audience. Know their world. It consists of lots of scheduling, running reference and background checks, conducting interviews, debriefing clients or managers, communicating with their network, and all under constant time pressure.  

They do not have the time or interest to read your autobiography, nor will they be attracted to a boring chronology of your past jobs with nothing substantial to set you apart from the vast crowd. You have got about fifteen seconds to make a good first impression. Consider the following questions when rewriting your resume: 

  • What is your functional and industry expertise? Do not make the reader have to infer your skills by looking at work history. Have a lead section or summary that quickly informs and emphasizes what value and talent you would bring to the employer. Categorizing core competencies and special technical skills prior to any list of previous jobs will allow you to be in or out of the hiring ballpark in a hurry. 
  • Where are you on the work-level hierarchy? It should be established very quickly if you are a laborer, assistant, manager, executive, or contracting consultant. This can be highlighted in the lead summary and by bolding or capitalizing current and previous job titles. You need to make it easy for the reader to position you where you want to be positioned. 
  • What have you been up to for the past ten or twelve years? A clearly written chronology of your most recent and relevant past employment should be displayed. And yes, gaps in your work history are a problem. Not what laid-off workers want to hear, I know. So, what can be done about employment gaps? Hopefully, you will be able to show that you tried to remain current and viable with your profession while you were out of work or caring for an ill or elderly family member. Perhaps, you received further education and training, or volunteered and maybe interned, to continue maintaining and developing expertise. Also, in most cases, what you did before, say 1998, is not going to be that important to someone hiring in 2011. 
  • What have been your significant accomplishments? In this chronicle of your employment there should be points about what you have done that has made a real contribution. Refer to tangible measures like revenue and profit increases, lead generations and conversions, savings in costs or resources, or anything else that shows you have improved processes. Think of it as compiling your greatest hits. 

You may not be successful with all your New Year’s resolutions, but if you can get this one right, it just may be enough to make 2011 the year of positive change you hoped it would be. 

Challenges Facing the Mature Worker

Most of us didn’t see it coming. And now that it is here, many are struggling with how to cope. I am not talking about The Great Recession as a whole, but about one egregious consequence of it — the dislocation of the 50+ workers. 

Anecdotal reports started accumulating during the Recession’s early days and have yet to abate. Baby Boomer employees in large numbers have been facing layoffs, many for the first time in their lives. However, in trying to get hired elsewhere these experienced workers have been finding that a new cruel reality has set in. Their skills, history, long-term perspective, and deep knowledge are no longer wanted. They are being prematurely put out to pasture. 

To me, an admitted Boomer, this phenomenon at first seemed counter-intuitive. Extensive practice of one’s craft should be seen as desirable. The mistakes of the past will not be repeated if you have employees who know history and have lived it. Or so I naively thought. Yet contemporary hiring managers, who naturally are becoming younger all the time, apparently do not see it that way. They see, or think they see, liabilities among this older cohort. Among the accepted downsides: 

  • Inflexible thinking 
  • Lack of tolerance for the values of younger workers 
  • Legacy practices that are counter-innovative 
  • Higher costs associated with salary expectations and health care benefits 

The resulting generational mismatch has led to age bias and defacto discrimination, which makes it very hard for Boomers to land new jobs. 

In working as a career counselor with many 50+ workers, I have noticed another conclusion of this age group. Of those fortunate enough to have remained employed in recent years there are many who are now sick of their jobs, but not tired of working. And why have they grown so dissatisfied with their jobs? In almost every case it comes down to two words — poor management. 

When someone has been working thirty or more years there can be plenty of been-there-done-that moments and among the worst of them is putting up yet again with substandard or even dysfunctional leadership. Altogether, there is a lot of anxiety about remaining productively employed during the final years of many careers. 

Unfortunately, switching jobs for the currently employed 50+ worker is not much easier than for their unemployed brethren. The same discriminatory hiring practices can likely face anyone born before 1960. I wish I had easy answers for remedying the employment problems of mature employees, but I do not. I do, however, have a few mitigating suggestions for those wondering what to do next: 

  • Consult with a financial advisor. Have a clear picture of how solvent you are going forward. The chances of pulling down high salaries for the foreseeable future are greatly diminished for the time being. 
  • Consider an entrepreneurial venture. Although far from a quick fix, now may be the time to leverage your skills and knowledge into a micro or small business that can positively engage your energies and eventually lead to some income. 
  • Craft a marketable value proposition. Contrary to popular belief, the mature worker does have some assets. If your qualities can be powerfully presented as a direct match for the needs of an employer, then you just might be able to minimize or overcome the alleged weaknesses your age suggests.   
  • Embrace the small-is-beautiful ethic. Pulling back on expenses and fifty-hour work weeks does have some advantages. Maintaining a high-consumption lifestyle can be like feeding a beast. Rediscovering simple and less demanding living may benefit your spirit in addition to your monetary situation. 

The biggest challenge of all for the older worker who feels diminished and devalued may be in reframing their predicament into something opportunistic. Although you did not intend or predict that the ground beneath your feet would shift so dramatically, nevertheless look hard for the silver lining. As the saying goes, never let a crisis go to waste. 

How We Choose Our Careers

John Lennon perhaps said it best: “Life is what happens to you when you’re busy making other plans.” And for many, that about sums up how career directions come to be. Life requires making plans, both large and small, and among the big ones is how one is to make a livelihood. 

It is surprising, given the enormity of such a life decision and given the fact nearly everyone needs to make it, that a clear and customary process to career decision making is not commonly accepted. Most often it seems that people just fall into careers, which sometimes work out splendidly, but can often lead to years of wasted potential. 

So, how do we end up doing the work that we do? Since as a society we cannot seem to agree on a single career-choice process, how are we to impart useful information to others, both young and old, who need assistance? 

I have been tracking for some months now threaded discussions on the topic of career choice that have run on some of my career counselor groups in LinkedIn. I have identified some recurring themes that may be of interest to those of you who are also intrigued by the forces that are at play in career determination. Here is what I see at present: 

Childhood – Clues for future career direction are often detectable in childhood. There can be obvious signs like the little girl mixing and matching her mother’s clothes while playing dress-up, who goes on to become a fashion designer, or the little boy consistently organizing his playmates into undertakings of one sort or another, who in later years works for the YMCA as an activity director. Although the innate interests in children may not be readily predictable as career catalysts, chances are quite good that future competencies are beginning to be played out in the activity choices occurring in kids’ lives. 

Influencers – Career guidance often originates with individuals who hold significant value in one’s life. Family members and good friends, among other high-quality role models, provide direction and powerful suggestions about career goals. Sometimes this is intentional, but often it is not. The feedback and observations given to us in the natural course of having relationships from people we honor and respect can carry a huge amount of weight. 

School – the subjects you liked in school, the encouragement you were given by teachers, and the observations you made about what defined success among your peers in an education and social setting can all play a part in how you structure your world view. As you assess the functional parts of the world, you begin to see how you might fit within it. In my judgment, schools, in general, do not emphasize career development strongly enough. The good news, however, is that by their very nature, schools provide an environment where careers can be made despite their other priorities. 

Practicality – It has been said that when young, we use our heads to choose work, but that when we are older, we are driven more by our emotions in choosing jobs. Using your head means that you are looking at a career pragmatically, i.e., as a means toward an end. And that end typically involves considerations such as rate of pay, working conditions, commuting distance, benefits, childcare availability, and whether you can take the dog to work. These concerns are important, but they begin to pale somewhat as we mature and start realizing that concepts like career/life fit, advancement, professionalism, and retirement planning are as or more important. 

Happenstance / Opportunity / Luck – One of the most powerful drivers of how our careers develop, if not our entire lives, has nothing to do with planning. It can be just dumb luck. Being in the right place at the right time, being born when you were, or living where you do can position you to take advantage of a confluence of events that makes great things possible. Knowing that luck can always be just around the corner makes successful people ever mindful and open to positive circumstances. 

Even though there is an entire profession dedicated to career decision making, not many people take advantage of it. Doing so would certainly help greater numbers of people land more meaningful and fulfilling careers sooner. Nevertheless, it is worth knowing how career selection occurs for many of us, because these ways can also hold value. 

Building and Projecting Your Professional Brand

The term “professional brand” is thrown around frequently these days when it comes to job searching, career advancement, and business opportunities. As is the case whenever a term begins to become trite, we want to be careful that the original impact of its meaning does not become lost or mushy with overuse or misuse. Ever since 1999, when Tom Peters launched the use of brand to encapsulate the worker migration from corporate cog to independent provider of value, one’s professional brand has built substantial importance and cache.  

Part of the workplace adjustment brought on by the Great Recession has been the intense need for workers to distinguish themselves in the face of heavy competition for fewer jobs. It is a buyer’s market for employers and to get noticed in the sea of applicants requires job searchers to communicate their worth and focus more than ever. The good news is that managing one’s online presence with social media and other means allows professionals to disseminate their brands very efficiently. The challenge for many, of course, is knowing what kind of brand message to project. 

It all starts with identifying your value proposition. Being able to summarize your skills, competencies, and in general, what makes you an asset. Your unique value proposition serves as the basis for your brand and for how you express yourself using all the communication means at your disposal. Try containing this message in a short paragraph of no more than five sentences. This will discipline you to articulate your worth economically and pointedly. 

Another concept that helps you to button down your brand is to consider your personal mix of talents, experiences, aptitudes, values, and proficiencies that make you who you are. Separate yourself from the herd by letting stakeholders know the one-of-a-kind package of qualities that you are made of and can offer.    

Once you have determined your professional brand you are then ready to market it. Be specific in presenting what you are good at. How are you better than your competition? What kind of mid-level manager, or salesperson, or engineer are you? Can you point to achievements that speak to your effectiveness? Getting the word out to your industry about your expertise through various web-based and face-to-face networking methods increases your chances of coming out on top. 

Be ready to direct and manage your carefully crafted message, especially online. Make sure that there is not conflicting information about you that could confuse or, worse yet, turn off those searching for you. You have worked hard to make something of yourself and there is still more growing to do. You take pride in all that you have accomplished to date, so do not hesitate to shout it out loud. Your future ambitions will benefit from the effort. 

Managing Your Online Profile

It is quickly becoming conventional wisdom for professionals to realize the importance of establishing and maintaining a robust and communicative online profile. As has become the case with searching for knowledge of all manners and types, most individuals go first to the Internet — and of those who do, approximately 85% go to Google to get the information they need. 

It is no different for recruiters, hiring managers, potential employers or contractors, and other stakeholders who need to carefully examine the history, qualifications, and relevant attributes of alleged talent with whom there is potential to forge a professional relationship. 

Whether we want it to or not, our cyber presence is being developed. Even those who deliberately shy away from social media networking may still have a bio posted on their company’s web site or one could be listed on an association’s site as having given a talk at a conference. Maybe you or your company have been reviewed on one of many consumer review sites, or someone’s cell phone camera snapped you at a social event which is now on YouTube. To think your name and reputation can or should remain hidden from the web today is naïve and potentially harmful to your career. 

Getting out in front of how your character is to be perceived by the world will give you the advantage of crafting and determining the message and image that accurately and powerfully presents you to those who may offer opportunities, which could result in career enhancement. Although you may not be able to control all the content about you that gets caught in the web, there are some steps that can be taken that will anchor your message of core professionalism that can optimize ahead of any weak or worse material that may be out there about you. The target outcome is simple — to have an online profile that displays your value and talent. 

The place to start, however, is with a document that may never make it to the Internet and that is your resume. If this is well written, it will be economically and succinctly capturing your value proposition with supporting competencies, achievements, skills both hard and soft, education and training, and any other information highlighting your qualifications. With this foundation in place the professional is ready to communicate a self-appraisal with a variety of online means. Here are four recommended ways to accomplish this: 

  1. LinkedIn – With 85+ million users and growing this is the strongest place to establish your presence. The profile components are designed to give you a well-rounded professional look and it is easily updateable. You control the message entirely and it should mirror the value as described in your resume. There is the added advantage of linking to a wide network of colleagues, associates, and groups that increase your exposure and intellectual capital.
  2. Twitter – This microblogging service is a great way to build your reputation through sharing relatively frequent commentary on industry insights and promotion of web-based content. It is simple to use and once you learn about the # and @ communities you can target your messages to people who care about what you have to offer.
  3. Your Own Web Site – Controlling your image in a positive and creative way can be done by having your own site designed by yourself or by one of the gazillion boutique webmasters that are around. Here you can write a profile; add pictures; link to other relevant sites or blogs; post a video of yourself talking about what you do, which can be recorded using your webcam or by a friend with a digital camera; include an audio podcast and post your own blog.
  4. Blogging – A wonderful self-promotion technique is to share your professional expertise. Doing so projects knowledge, experience, confidence, and legitimacy. Including your blog as part of your web site by using a sophisticated blogging tool such as WordPress eases the process. Blogging takes commitment, though. Keep posts often and current to get the most impact.

Taking these four steps will position you well for managing your online profile. Remember that your value proposition is the theme that ties all these tactics together. Be consistent in communicating what great things you offer and be prepared for the career benefits this effort will yield. 

Career Development New Year Resolutions

Recognizing the new year is a great tradition. Having that one time each year to reflect, take stock, and plan for the future is a valuable practice for progressing our growth and development. Well, it is that time of year again to look back over what has transpired, but more importantly to gaze ahead at the year to come with anticipation and a plan. 

When it comes to making our lives meaningful and satisfying over the next twelve months, our thoughts should turn to making some impactful decisions regarding the direction of our careers. 

If you are considering, as I recommend you do, determining some new year resolutions for your career, then here is my list of the six most helpful practices for refining your livelihood. A word about the current economic context before I begin — the cruel grip of the Great Recession is starting to ease. The fear that has slowed employment mobility for the past two years is lessening. Although the latest 2011 consensus of economists in a recent New York Times article was bullish regarding business growth for the upcoming year, there will remain a stubbornly high national unemployment rate. 

However, in New Hampshire, where we now show an unemployment rate that is little more than half of the national rate, there is cause for more optimism. Hiring will likely be more robust here than in many parts of the country. Not great but improving. And given the reported amount of pent-up desire among currently employed workers to shift to new employers as soon as possible, this will be a year when we should see a pick-up in hiring. Given this scenario, here is how you can prepare: 

Know What’s Going On: Be knowledgeable about your industry or chosen line of work. Research, read, and listen. Be on top of trends, practices, and opportunities that matter for industry growth and for your own bottom line. 

Step Up Networking: Make sure to invigorate professional connections by maintaining genuine communication with those you respect. Offer to help and share. Show more interest in them than you expect to receive. 

Assess Your Career Track: Ask yourself, are you really doing what you want to for work? Is it time to consider a course shift? There is no better time than now to make these critical decisions and to plan for change. 

Got Social Media?: One way to advance all three of the above is to engage with social media, in particular LinkedIn. Gathering information, networking, and processing the quality of your career can all be helped along with social media. 

Building Your Online Profile: A huge advantage of participating in social media at a professional level is that it positions you for establishing and maintaining a strong online profile. Controlling your presentation, to the extent you can, is becoming increasingly important. 

Resume Rewrite: It is a rare person that does not need to revisit their resume at least once per year. It is equally as rare to find a resume that does not need at least a little improvement. Whether you need to tweak, upgrade, or completely revamp this important document, the present is a time to get started. 

Sure, there is more that could be done to improve and advance your career. Careers are like properties — there is always something else that can be worked on. But, if you are looking to break inertia and get the most from your career in 2011, then taking on one or more of these suggestions may be just the thing to help make the new year one of significant and sustained growth. 

Workplace Winners and Losers

There are basically two types of workers, right? Either you are an upward climber, or you choose to cruise on easy street. But wait a minute. Does everyone need to approach their career as a time-driven, multi-tasking, power-expressing endeavor, or is it alright to have a job that is relatively low stress, perhaps largely rote, and not one you take home with you both physically and mentally? 

Well, sure it is. Or it should be. Shouldn’t it? But a funny thing happens when you try to put a non-judgmental tag on this type of job style. Look how easy it is for us to describe an ambitious, upwardly mobile, goal-oriented, tough-minded, high achiever. So, what do you call someone who does not approach work with a winner-take-all attitude… slow-mover, grunt-worker, low-end loser with limited goal-orientation? 

None of these are very flattering. In fact, they and others like them are downright demeaning. Does that mean that career choices are divided into the worthy and the not worthy, valued or marginal, good and bad? 

Unfortunately, the way we typically view the stratification of employment is a holdover from a traditional linear view of ladder climbing. Those on the higher rungs are generally viewed as more accomplished while those on the lower rungs are seen as novices at best and incapable at worst. 

Looking at work diversity through this narrow lens discounts the various non-status-oriented reasons why people choose the work that they do. In fact, it is fair to say the ladder metaphor has outgrown its relevance. Career choice today is much more multi-dimensional and much less about points on a continuum, as was true even a couple of decades ago. 

Career progress zigs and zags and flies in directions that are more spontaneous and less pre-determined. For example, randomly ask several forty-somethings if they are working at jobs they would have imagined doing when in high school or even college. Chances are that they have ended up in workplaces that they never would have imagined at the time. 

To be sure, some of the metrics that defined career success in the past are still important, i.e., amounts of income, levels of responsibility, and significant decision-making authority. But quickly joining this list are some new highly valued success measures such as amounts of family and personal leave, results-only work management, and lack of job stress. Might someone these days choose a career that promises independence and uninterrupted nights of deep sleep over money and power? The answer increasingly is, yes! 

When we as a culture accept more readily the different ways career-life fit are expressed, then we have a greater chance of truly creating conditions by which individuals choose careers that dovetail chosen lifestyles in profoundly satisfying ways. Think of how often some compliant young people choose a career direction because it fits more with convention, usually determined by the previous generation’s values, than it fits with their innate personalities and lifestyle wishes. 

Separating workers into winners and losers based on criteria that does not speak to life contentment really does not make sense. People who choose to work as coffee shop baristas, supermarket bakers, golf course greens keepers, or licensed practical nurses can be as successful as any executive, business owner, or attorney if we agree that how healthy and happy they are, is how their work choice is to be judged. 

So, what are acceptable and non-demeaning ways to describe the opposite of a high achiever? Maybe self-directed, balanced, purposeful, a skilled

__. Let us give ourselves a break and stop labeling each other. To do so seems uncomfortably close to making class distinctions, which we now know is not very helpful. Reframing how we view the general workforce however is.   

Avoid the Arbitrary — Move with Purpose

Nothing that you do should ever be arbitrary. That is what I was told in professional resume writer training. When writing a resume, every word, every bit of positioning, every design element must have an intentional reason — a purpose behind its use. Think about the value in completing a process, in which everything you do, every step you take is premeditated and not wayward. 

Do you think this methodology is reserved just for highly programmed code writers or artists? Perhaps, but there is a lesson in approaching pursuits both small and large with deliberation and with mindfulness. When searching for a new job or planning and following through with a career development decision, being random or inconsistent decreases your chances of achieving your goal. Getting what you really want and need from your work requires focus and sound decision making. 

Easily said and understood, right? Yet, the reality seems to be that most of us feel like we are chronically afflicted with attention deficit disorder when it comes to putting into action one of life’s most important undertakings — achieving a career of meaning. 

It becomes easier to approach career development systematically when you have a framework of best practices within which to operate. Professional people have all they can do to stay current and productive with their fields of expertise, plus all the activity life in general throws at them. Expecting that career management will come naturally or be fully understood with just conventional wisdom is not reasonable. 

Acquiring the necessary resources to comprehend the career process is desirable if you want control over the direction of your life. The good news is that the study of career development is not particle physics. You can prepare yourself or get a professional consultant to help. But either way, devising a customized plan that yields a career which optimizes life should be deliberate, purposeful, and not arbitrary. 

The issue arises, however, that just because we have the needed information to plan a career development direction, moving forward effectively is something else. Decision making, the base skill required, is a complex concept. How we orient ourselves to the world and its inhabitants and how we take in information both factor greatly in how we make decisions. 

It is helpful to reflect and to observe the way in which we make important choices. Just as there is no one optimal personality, there is no one best way to choose. But refining our skill in decision making is paramount if we are going to act strategically and not randomly. 

When helping clients think strategically about career related options, I like to get a sense of their desired outcomes. It is useful to know what kind of ball one is keeping their eye on. Achieving outcomes that lead to fulfillment, satisfaction, stimulation, and contentment can form the basis for individual strategic planning. 

Giving personal shape and meaning to these objectives is the first step in acting purposefully. Whether the goal is to simply extract pay and benefits from an employer or whether it is to satisfy intrinsic motivators, having a clear idea of what you want from your work is key. 

Sure, there is plenty to be said for the role serendipity and good luck play in how our lives go. But acting deliberately and shunning poorly thought out and arbitrary decisions can go a long way in helping us to live lives of full measure. 

Prepare Your Resume for Applicant Tracking Systems

Among the things in need of consideration when preparing your resume, especially if it is to be sent or posted electronically to recruiters or hiring managers, is having it ready to pass unscathed through Applicant Tracking Systems (ATS). 

ATS are software applications for managing large volumes of recruitment, resume, and job application data. They may be a subset of a Human Resource Information System or a stand-alone app. Either way, an ATS is a database of recruitment data configured to the specific needs of the hiring end-user. Although in rural areas many resumes still make it to human eyeballs, you still must be prepared that it will be screened with an ATS. 

For the job applicant, ATS presents a particular challenge. Either ATS will accept or reject your resume. It should be expected that ATS will be designed to only accept resumes that contain keywords and phrases specific to the open job position. When using a single resume to try landing interviews for multiple job descriptions the applicant runs the risk of getting rejected too often by ATS, because their resume may not contain enough keywords and phrases pertinent to what the employer wants. 

Getting around this problem may require more work, but it is not unmanageable. The goal is to obviously have your resume address as closely as possible the job description to be filled, while staying true to your value proposition. Therefore, being mindful of keywords that make up the job description you are interested in should be included in your resume. If you notice a lack of keywords in your resume, then decide if the job is really a good fit for you or if your resume is inadequate. 

Following are some techniques to consider when getting ready to send your resume electronically to firms or agencies that require digitally formatted resumes:   

  • Follow up your contact information at the top of page one with a well-written and terse professional profile or executive summary. It should contain keywords and phrases for the kind of position you are best qualified to perform, and which aligns with what the employer is seeking. 
  • Include an achievement or significant accomplishments section, which is again sensitive to keywords pertaining to desired functions. 
  • ATS are becoming more sophisticated and may include a contextualizing ability. When using keywords, include them in the context of skills and functions that demonstrate your knowledge and command of the job. Do not just insert a list of words. 
  • Be wary of fancy text or graphics. They will not impress a machine and may confuse it. 
  • In many cases, do not send your resume as an attachment to an email, but rather paste it right into the body of the email. The website you are responding to may specify file type. If you are given a choice between pasting and uploading, however, go with the upload. It will retain your resume structure more reliably. Do not be surprised that you may be asked to paste a Plain Text (.txt) file format into the message body. I recommend having your resume in three formats: Word (still the industry standard), PDF, and Plain Text. 
  • Be careful of misspellings and abbreviations. They should be avoided. Assume the ATS will be programmed to pick up fully and correctly spelled keywords. And do not get cute with all capitals or all lower-case letters. Standard capitalization still rules. 
  • When completing an online application, you may be asked to repeat information that you know is included in your resume. That’s okay. Fill in all fields, even if you are repeating yourself. 

With some care and attention to keywords and phrases you will increase your chances of having your resume and its accompanying job application make it to the all-important hiring manager inbox and avoid the screening filters of ATS. 

The Elusive Jobs Which Do Exist

It has been reported that 32% of U.S. manufacturers are reporting skill shortages during the current Recession. Projections are that this number could increase to 62% soon. 

Corporations are also reporting that there is a lack of leadership talent from which to choose. Among the workforce areas claiming that jobs are available are in the skilled trades, sales representatives, technicians, engineers, accounting & finance, administrative & production assistants, and laborers. And this list is not complete. 

Despite an unemployment rate stuck at 10% one of the great ironies of the Great Recession is that there is a shortage of high quality and desirable job applicants. There certainly is no shortage of sad, demoralized, and desperate Americans begging to be hired. But when it comes to potential hires who meet the valued qualifications of many employers there is a dearth of possibilities. How can this be? 

Logic and supply & demand theory dictate that a necessary workforce adjustment should be occurring whereby industry needs are accommodated by a willing and resilient population of workers. Given these atrocious employment times you would think the migration of the unemployed to fill vacancies would be rapid. But it is not, and it is not expected to be anytime soon!   

So, what’s going on? At this point in time, I’m seeing two issues: 

Matching: Along with just about everything else in the 21st century the nature of work and the needs of industry are quickly changing. For potential employees keeping up with and being prepared for the new, innovative, and hybrid positions now in demand is not being efficiently handled. The skills needed are not possessed by enough workers. 

A requirement for any professional is to continuously build knowledge capital. If you snooze you lose. The better you know your industry the less chance you have of being caught unprepared. 

But industry too has a responsibility here. Identifying, recruiting, and developing talent creates win-win situations. Succession planning, quality onboarding, and timely training can enhance employees’ careers and company productivity. 

Both parties need to do a better job of discovering one another. 

Searching: Following from the above point is the issue of how these parties go about finding one another.  For many, the value and necessity of networking has just become apparent over the past couple of years. For those who have cultivated a rich set of contacts there is a relative ease in learning about new work opportunities, including the hard-to-fill positions. 

Yet, if you are not a great networker, and many people are not, you may be reduced to looking at job boards and other web site postings. I do not have to tell you how frustrating and ineffective that can be. 

So, a big part of the problem is that the means of searching for elusive positions are ineffective. Even networking can be hard to apply systematically. Good real-time ready and solution-oriented databases, which are dedicated to critical shortage job positions, are not yet there. If industry marketed more effectively what their hiring needs are in the short and long-term, then I am confident more of the workforce would prepare themselves to fill those gaps. 

Adapting to this Recession is difficult in many ways. One of the most egregious is in trying to accept that a) corporations are not allocating huge amounts of cash reserves to hire new workers, and b) that available positions are not being filled because talent is not being found. As a country we are suffering, in part, because we cannot seem to fit square pegs into square holes! Responsibility for remedying this mess should be shared. 

Workers, whether employed or not, need to do a better job of tracking industry current trends, projected needs, and best practices. Excelling in a rapidly evolving work environment requires nothing less. 

And industry needs to do a much better job of communicating in an accessible way talent and skill inadequacies, which will alert the American worker to this urgency and to where good jobs can be found. 

The pace of reconciling America’s unemployment dilemma needs to quicken. It is simply not acceptable for critical shortages and high unemployment to exist simultaneously. Solving this mismatch is everyone’s responsibility. 

Motivation and Your Career

A spot-on career choice can be judged as so because it results in certain outcomes. Among these is that a happy worker feels stimulated and continually interested in what they are doing, enjoys the compensation and recognition they receive, is content with a well calibrated work/life balance, and thrives on being productive. Satisfied workers do not have to be told to get busy. They are internally motivated to do so. 

It is no secret that employers want motivated employees. Companies get high productivity without the intrusive burden of having to implement excessive oversight and punitive incentives. Having inspired employees can make it easier for management to retain talent and maximize performance. Given these potential advantages and benefits it would be expected that recruiting and keeping these intrinsically motivated workers would be a high priority for company management. 

So, why does it seem that front offices miss the mark so often as evidenced by too many workers being largely unhappy with their jobs and who are just going through the motions to get a paycheck? The conventional attitude has been and continues to be among the general workforce that work stinks and is done only because it needs to be and is not because people love their jobs. 

It is in the interests of employers and employees alike to reverse this situation. To do so, it may be worth examining characteristics of the motivated employee at the workplace. 

To be fair, it is not simply a matter of employers alone creating a magical set of conditions which result in a motivated and positive workforce. Motivation, and its close cousin engagement, are the co-responsibility of employer and employee alike and should be delivered in equal parts from both. 

Regarding the individual worker, successful ones bring to the workforce an innate and compelling belief to be independently conscientious, dependable, and efficient. They want to do fascinating and highly interesting things and are energized by a sense of accomplishment. Driven by values and vision, the motivated working person strives to produce quality products and services that are desired by managers and customers alike — both to satisfy stakeholders and themselves. 

Fulfillment with career choice and direction comes largely from within and is not principally from what others can consequentially provide for them. These are the kinds of employees or contracted independents who add value beyond implementation of an organization’s stated business. They are keepers for sure. 

The obvious objective for companies is to figure out how to populate their workforces with as many motivated and engaged employees as possible. It should begin with management recognizing that motivation is at the core of performance and that they share in the responsibility of fostering it among their employees. 

In practice, this means partly devising the right mix of meaningful rewards and extrinsic motivators. Competitive monetary compensation, attractive fringe benefits, generous vacation time, family care and leave flexibility, job security to the extent that is possible these days, and internal and public recognition all significantly contribute to workforce motivation. 

However, employer facilitation does not end there anymore. There is an intangible consideration that more workers are expecting from their employers, and it involves sharing an emotional and purposeful connection that what is collectively being done at work matters. It is easier for everyone to feel as if they are being treated right when there exists a shared belief that the organizational mission and vision holds great value for others, the community, even the planet. 

For employers to actively express appreciation in as many ways as possible to their workers for participating in a common ambition will enhance employee involvement. Reducing or eliminating any discrepant gaps between an employer’s business and their individual employee’s career goals, including intrinsic motivators, will necessarily result in a high engagement and more productive work environment. 

When employers can begin moving away from thinking that the traditional carrot and stick, if-then, extrinsic-only approach to incentivizing is their only responsibility in creating motivated workforces and alternatively accept and embrace the internal drive, values, and career intent of their workers, then companies and organizations will yield more gain from colleagues who are only too glad to contribute. 

Entrepreneurs and Joblessness

It does not look like joblessness is going to be easing anytime soon. Even though business orders are up, cash reserves are high, and overtime is wearing out employees. Unfortunately, economic conditions still do not seem to be stimulative enough to increase hiring. 

For the unemployed this is especially aggravating. Most are hopeful, perhaps desperate is the more accurate word, that “companies” will someday begin hiring again, that employers of businesses both large and small will again provide all the jobs we need like they did before. 

And what help can be expected from the government? Although the Democrats stimulus plan helped to avert another Great Depression and created or saved 2-4 million jobs it has not sufficiently convinced businesses or their lenders that there is enough stability and predictability to start hiring. The Republicans, on the other hand, are still convinced that no government plan is best and that if we can just keep taxes to the rich low and markets free of regulation all will recover nicely (President Bush’s tax cut to the rich is now nine years old and that worked out well, didn’t it?!).  

This joblessness problem is bigger than politicians can remedy with trite ideological positions and reheated campaign phrases. Here in New Hampshire, listening to the current crop of political ads can hardly give hope to the jobless. They sound like parodies of… well political campaign ads. 

We hear candidates telling us that their honesty and business acumen will “fix the economy”. Really? This is one heck of a big mess that will not be solved by way of polarization, finger-pointing, and outrageous claims of superhuman economic abilities. It begins with everyone seeing themselves as Americans first and Democrats, Republicans, Independents, Tea Partyers, or whatever, second. Nobody and no political persuasion have all the answers. When the nation’s most renowned economists cannot agree on what is the right course of action, then that tells me that this is really complicated and requires the collaboration of our greatest efforts, not simplistic political phrases. 

If I had a quick and easy answer or method to suggest that would lessen the pain of unemployment, believe me, I’d give it to you. But just like our candidates, be they lobbyists, lawyers, or magazine editors, I don’t have a magic bullet for fixing this unemployment mess and I have yet to run into anyone else who has one. 

So, while we wait for our leaders to work together, jobless Americans need to be as proactive as they can. Assume for starters that we are not going back to Pleasantville. For the short-term, anyway, there is going to be a new normal. I think it will help to get yourself in the mindset of treating yourself as if you were self-employed… an entrepreneur. Avoid wallowing in despair and depression and instead face your situation as if you are trying to generate business for your own owner-operated company, the business of you. 

Be clear on what you can offer and then constantly look for opportunities to practice your skills. Volunteer, work temporarily, accept positions for now that pay less than before, keep studying, keep networking, do whatever it takes to stay in the game. Recessions historically generate entrepreneurial activity and given how deep this one is, the entrepreneurial reaction of citizens should be strong. 

Losing your identity is as bad, if not worse, than losing your money. Can you still say what you “are”, be it bookkeeper, truck driver, or seamstress? You are out of work, not out of life. Find a way to stay engaged in what you do and in who you are. Losing your job is not the same thing as losing your profession. 

The evidence that we are headed more and more into a freelance nation is continuously being reinforced. Waiting for the old normal of “getting a job” may never again be the same for millions of Americans. Begin making the mental shift now to being independent. It may be the only thing related to your work that you can control. 

Career Communication Management

It is certainly not news that competition for quality career-building jobs in New Hampshire is relatively tight. Although the state’s employment statistics are brighter than the national ones, it is still a tough time for employees wanting to move forward in their careers given that companies are being very cautious about adding personnel back to their payrolls. 

For many of today’s job seekers knowing the basics of networking, contemporary job search techniques, and the importance of refining one’s job interview performance may not be enough. To be an optimized job seeker in these competitive times means that you either need to acquire a career communications manager, who can help position you for targeted employment openings, or learn the tactics of becoming your own. Let me explain. 

Presenting yourself professionally to advance career transitions or even to practice and maintain career fitness involves constructing a comprehensive and cohesive communications campaign. Crafting and disseminating a strongly branded self-promotional message about yourself places you in a situation that is more open to career enhancing opportunities and gives you added competitive cache when compared to the legions of overworked or discouraged pros who do not take the time to make and manage such information. 

Recruiters, hiring managers, background checkers, former and current colleagues, competitors, prospective customers or clients, industry pros, and executives are all among the eyeballs who at some time may or will be checking you out. What will they find? A shallow outline loosely held up by an old-fashioned white bread resume or a dynamic and rich presentation that communicates experience, significance, and value across multiple platforms. 

I know full well that the last thing you want to hear about is that there is more to do to keep up, when you like most professionals, are already struggling with achieving career development and work/life balance simultaneously. But to those for whom it is important to be in the leader pack, here is what I suggest for you to be an effective career communications manager: 

Develop your resume as a value proposition and branding anchor. In general, try to include the following elements. 

  • A compact positioning statement or self-marketing tagline. 
  • From there, include a supporting career profile summary ending with an objective. 
  • Be sure that enough descriptors are included, so that a reader can mentally merge your personality, work style characteristics, and expertise. 
  • A list of significant accomplishments (your greatest hits) written in the CAR style, i.e., the Challenge with which you were faced, followed by the Action you took, and ending with the positive Results that were realized. Quantifying these accomplishments will strengthen them. 
  • A work history that is more focused on tasks and responsibilities which you performed and your past titles, dates, employers, and locations. 
  • Education, certifications, professional association memberships, and quotes from satisfied supervisors and customers can round out a great resume. 

Having undergone this resume exercise, you are ready to now promote yourself online.  Begin with LinkedIn. Build a LinkedIn profile to reflect your resume. Amplify your brand by joining industry discussion groups and establishing networking connections. Consider taking this a step further by using Twitter to join in conversations pertaining to industry matters with the pros you want to follow and to be heard from. 

Continue by building a career communications portfolio in paper and online formats, the parts of which can be retrieved as you need them. The parts of a complete career portfolio include such items as brand or Unique Selling Proposition statements, CAR stories, testimonials, one paragraph and two-page biographies, and even thirty-second to two-minute video elevator pitches that you can post on your website or YouTube. These are all useful tools for the pro who takes professional projection and reputation seriously. 

Strategically communicating your value for potential employers and building your career development ROI is an effort worth the time. Do not think of this as just a Recessionary quick fix, but rather as a way of shaping long-term professional growth. 

The Need to Maintain an Online Presence

I’m 57 years old and can remember a time when one could live in relative obscurity. People were based in community and workplaces physically and in real time. There were nearby family and friends of course, but one’s social network didn’t expand nearly as far as it does now. 

If you are thinking in 2010 that your presence and position in the world is only as wide as you have traditionally wanted it to be, i.e., just keeping an inner circle of family and friends, then you are limiting not just the scope of your social life, but also of career development opportunities. 

We can find and check out more people now than ever before. Conversely, we can be found and checked out by more people than ever before. Sound creepy? Perhaps, but it is the way it now is thanks to technology. 

We do have a choice, though. Bemoan the new reality and wish for the old days or we can learn to engage, maybe even embrace this interconnectedness, because as many now know, despite all the risks and flaws, social media and ubiquitous computing also has benefits and value. Among the advantages is being able to manage your reputation, brand, and persona. 

Now, if you do not want to be found by anyone, then hopefully you are secure in what you do for work and can count on it sustaining you for a long while. Because if you find yourself suddenly thrust into a job transition it will be not only harder to get noticed, but more importantly difficult to be able to impress hiring authorities who will be looking to investigate you online. 

Here are two things that you do not want potential employers finding out about you when they look for you online: 

  1. Little if any presence
  2. A presence that looks empty, not maintained, ambiguous, blahhhh…

So, what can you do? I would start with the following: 

  1. LinkedIn. If you want to be taken seriously as a professional contributor, then you need a LinkedIn profile. If you already have a decent resume, then let it anchor and be your guide for building the profile. If you have not worked on your resume recently, meaning in the past two years or more, then you should probably get that house in order first. Extend from profile building to joining relevant groups, growing your connection list, and learning how to conduct people and company searches.
  2. Get engaged with Twitter. I hope that you are aware by now that Twitter is not just for kids and people with too much time on their hands. You can follow and participate in some great industry streams of thought. It is a way to get noticed, find people you should know about, and learn a lot at the same time.
  3. Do you have a web site or bio on someone else’s site? How do you look? Is your value and contribution, potential or actual, being communicated accurately, strongly, clearly?
  4. What comes up when your name is googled? Our closets have gotten smaller and easier for job killing skeletons to lurk. You want to have a positive image of yourself to be better optimized than a negative one.
  5. I must admit that I am not really into the Facebook culture, but I know that the rest of the world is. So, I maintain a professional look on FB and do not mention what I watched on television last night or who I saw at what party. If you are into posting a lot of personal stuff on Facebook (and that is the point, right?) then I would be clear on how your security settings are configured. A clash between personal and professional imagery might work against you.
  6. Consider joining some other sites that are designed to profile you or that allow you to post blogs. Sharing expertise builds your brand and strengthens your reputation.

The name of this game is constructing and cultivating a professional reputation that is available for the world to see and to learn from. Is this all too much to consider when you already have so many other things to do? Well, that’s why there are people like me around to help. 

 

Building the Right Kinds of Capital

To progress in your career no longer means simply getting better and better at some skill or becoming more knowledgeable about a particular topic so that your employer benefits. Rather, you expand your expertise so that you can become more professional to position yourself to offer your intrinsic talents to employers who need them at just the right time. 

In today’s employment world you improve what you do and know, because ultimately what you must rely on is your own ability to offer needed professionalism to those willing to pay for it. Among the lessons learned in this Great Recession is that employment security with a company or organization is less and less certain. Therefore, the only boss we really must answer to is ourselves. 

To that end, I would like to suggest a professional self-improvement model first developed by Mansour Javidan, a researcher and professor at the Thunderbird School of Global Management in Arizona. 

He proposes understanding three types of capital: intellectual, emotional, and social, which have been developed by managers who work in global markets and with international direct reports. Without going too deeply into his theory, I am proposing that these three types of capital apply in career development. 

To enhance your marketable expertise requires this three-pronged approach, which will result in you becoming more knowledgeable, energized, and better able to take advantage of opportunities in today’s employment arena. 

Intellectual capital refers to the body of knowledge needed to be good at what you do. As a lifelong learner you should always be comprehending more fully the scope and range of all there is to know to keep you ahead of the curve and certain of your field’s best practices and important issues. 

You keep this knowledge acquisition continuous through a variety of means like: 

  • Day to day engagement and practice 
  • Keep up with relevant topics presented in the media and your professional organizations 
  • Track and participate in related discussions in your slice of the blogosphere and networking groups, both face-to-face and online. 

Being aware of the evolving nature of your industry is fundamental in enhancing your strength and managing any weaknesses as you seek opportunities. 

Emotional capital is what you build the more you work at what you most want to do and are best at doing. To be truly fulfilling, work should be intrinsically motivating and not just done for external rewards like a paycheck. Your work should be to express your vocation. 

It is necessary, therefore, for us to constantly be striving to create conditions by which we shed doing those tasks that drain us and take on those tasks that energize us. Profound work satisfaction is possible when we closely align our passions, interests, talents, and aptitudes with the jobs we have taken on to do. Our spirits can be lifted as we expertly provide a service to employers or clients in need. At this point, we no longer need to compartmentalize our work life from who we really are as individuals. 

Often referred to as networking, building and maintaining social capital, it is the third leg of the professional growth stool. 

To discover new career opportunities is largely the result of quality connections we make with others who are acquainted with our value. Growing and sustaining this pool of contacts should be purposeful and strategic. Managing your professional brand and reputation will allow others who a) need your services or b) can be a source of referrals, to find out about you. 

Favorable circumstances just do not occur by chance alone. They are made by extending ourselves to the industry community of insiders and customers. Being well connected gives you options and the liberty to chart the direction of your career.  

Take the time to assess how effectively you are building these three kinds of capital. It is not just something you do during a job search. Shaping your career is a perpetual process that only you can control. 

Ten Basic Steps to Career Development

When you decide that employment inertia is no longer working for you or you find that economic conditions beyond your control have thrust you into a job or possibly a career change, then you need a plan. The better you accept and strategically deal with change, the more likely a positive outcome can be realized. 

As a career transition specialist, I have determined ten important steps that must be followed to form a complete plan. As you read the steps below, assess for yourself if you have a grasp on some of these or if you need to develop and refine certain ones. You will know that you have mastered most if not all ten steps when you feel deep contentment with your career. 

My pick for the ten practical basic steps to career development are: 

  1. Choose your “industry“. It may be as clear-cut as pharmaceuticals or physics, or it may be a hybrid like combining social work with animal rescue. But whatever you decide, be clear that you are in a field that you care about and would like to grow in.
  2. Determine and promote your value proposition or unique selling proposition, including a branding process. Everyone needs to market themselves if they are to find career options and opportunities.
  3. Having a strong resume.  Prepare a resume that highlights your significance and employment value. It is more relevant today than ever before. Make this a document that has you truly shining.
  4. Distribute cover letters that open doors.  In general, the more targeted a cover letter is written, the greater are your chances for an interview. But also consider the cold cover letter that can make a hiring manager sit up and take notice.
  5. Maximize the power of LinkedIn. It is a small jump from a solid resume to a powerful LinkedIn profile. Someone who may consider you for an interview or to hire you will most likely look for your LI presence. Be there and look good.
  6. Know job search best practices.  Still looking in the newspaper for who is hiring? Job search techniques have been identified that will increase your chances of getting the work you want. Become familiar with what works and do not waste time and energy with what does not.
  7. Networking, networking, and networking. No longer just a job search tactic, networking is a systematic cultivation of people who can be a valuable resource for career opportunities. Build and maintain a rich network of such contacts. Smart professionals are always networking, even and especially, when they are employed.
  8. Develop your intellectual capital through research. Know as much as possible about trends, practices, threats, and strengths in your chosen industry and/or with key companies. This will increase your credibility and professional instincts. Adding to your expertise should never stop.
  9. Practice informational interviews. As a subset of the last two mentioned steps, informational interviews assist you in building a knowledge base and learning from people in the know. Set up short fact-gathering sessions with insiders to expand both your intellectual and your social capital. 
  10. Strengthen your job interview performance. Be well prepared for all types of job interviews. This is not just about memorizing answers to common questions. It is about leveraging confidence, knowledge, and skills to craft a presentation that leads to a satisfying career move.

Implementing a plan consisting of these ten steps will better position you for the work life you desire. Make no mistake, doing all of this is a lot of work and it is not easy. But as the world of work moves increasingly toward one in which the professional is the primary caregiver of themselves, it is a necessary one. 

The Importance of Informational Interviews

Any career transition strategy must include evidence that the job seeker or job changer is involved in continuous learning. With competition for jobs tighter than ever, it creates a buyer market for hiring managers and recruiters. They can select from among the best in the talent pool and part of being the best is for the professional to be engaged in their field through a never-ending process of learning and refinement. 

I would recommend to any client going into a job interview that they make sure the interviewer knows that they are enthused and energized by their line of work or chosen profession and that they are constantly seeking ways to grow and learn more deeply and broadly about it. 

Now this does not have to mean just taking formal classes or matriculating into degree programs, although doing so can certainly count as concrete evidence. Additional continuous learning techniques can be accomplished through on-the-job-training, networking with those possessing expertise, joining and following relevant LinkedIn groups, getting involved with professional association activities and resources, and the one I would like to focus on today, the informational interview. 

This method is great for targeted learning about types of jobs. It is all about information gathering and when done well can leave you much more knowledgeable about where you want and do not want to go with your career. As an added benefit, informational interviewing can expand your network and serve as a self-promotion or marketing tactic that may pay off with learning about interesting and new opportunities down the road.  

The first thing to know about informational interviews is that they are not job interviews. The purpose is to ask proven professionals for advice and insight. They can help the job seeker learn more about specific careers, industries, and companies, resulting in you knowing much more about each than you did before. 

To do this well, however, you need to be someone who can reach out to these people in the know and make a request for an informational interview. In many cases this may mean making a cold contact — everybody’s favorite thing to do! But with practice, even the most introverted among us can get into the outreach zone. 

Keep this in mind, most people like to be asked about what they know and are good at. Who does not like to talk about themselves? Many current pros probably did some informational interviewing when they were considering transitions and feel it is appropriate to give back.   

Finding people to interview will require some homework. LinkedIn and Twitter along with other face-to-face networking through professional associations, Chambers of Commerce, alumni associations, professional journals or other publications, workshops, conferences, and social events can all turn up interesting people with whom to speak. 

Once you identify some potential contacts, approach them first in writing by explaining who you are and provide some professional background along with a specific purpose of your contact and your contact information. Request a twenty-minute time slot. (If lucky, it will go longer). Determine with them if face-to-face, phone, or Skype is the best way to talk. 

Never go into one of these ill prepared. Get as much background information together by visiting the organization’s or industry’s web sites beforehand along with pre-determined questions ready to use. 

You are asking them about things like: 

a typical day 

workplace environment and conditions 

necessary training and education requirements 

anticipated job prospects 

company and industry culture 

earnings potential 

typical company and industry career paths 

what their recommendations and warnings are 

best practices 

how they stack up with the competition 

I am sure that you can think of others. Hopefully, the conversation will begin to flow and take on a life of its own. 

As you conclude, ask if there is anyone else they can recommend for you to interview. After all, this is part of your continuous learning plan. There is always more to read and someone else to meet. 

Performance Review Lite

The recent mass firing of an entire high school staff in Central Falls, RI is remarkable on several levels. And one of these is that there were many teachers fired who had not only a history of loyalty to the school and community but had years’ worth of positive evaluations or performance reviews. 

No one can argue that an organization, whether a school or business, should have a fair and effective means of determining whether employees are working to capacity and serving as a valued resource. A solid employee appraisal process gives management an opportunity to present positive feedback and to point out ways in which employee performance may need strengthening. 

It is a time when organizational and worker goals can be reviewed and aligned, and if relevant, obstacles to optimal performance can be identified and remediated. Through continuous refinement, the performance review process can add potency to organizational operations. 

But what happens when performance reviews are just an empty meaningless management tactic that really holds no operational value or legitimacy? That appears to have been the case in Central Falls.  

I had an opportunity lately to speak with some of the current and soon to be former staff of Central Falls High School and as would be expected they were disgruntled with what occurred. But the one single complaint that was heard most often was the one concerning the apparent lack of weight given to performance reviews. How can it be, they rightly ask, that teachers who had proven their merit through a negotiated performance review process did not have that process factor into their dismissal decision? All the effort placed by administrators into evaluating staff was wasted, since their assessment work had no bearing when it came to a mass firing. 

So why did the school district bother with performance reviews? One of the reasons why they occur is to identify employee training needs. Given that this school had a history of low-functioning students from low-income homes, it seems reasonable to assume that staff training needed to be better concentrated on improving student achievement with a challenging population such as this one. 

One wonders to what extent this training happened. Is it reasonable to assume that all the teachers were so incompetent that they were incapable of addressing the serious educational needs of an admittedly difficult student body? I think it was easier to just fire everybody, rather than to try building an effective training program. 

Another important function of performance reviews is to diagnose weaknesses to better address organizational inefficiencies. When an organization deteriorates to the point that its shortcomings are overwhelming, the question arises as to whether the blame lies more with the workforce or the leadership. 

It is difficult to see how this school was well administered. Education is difficult, but it is not particle physics. A more strategic attempt to use performance reviews as part of a plan to better target and mitigate organizational imperfections could have been a more humane and intelligent approach to strengthen the school. 

Perhaps the most important reason for having performance reviews is that they provide opportunities for employees and management to have frank and solution-oriented discussions of workplace issues. People do not go into teaching for money and prestige, but to try making a difference in their communities and to the lives of youth. It is one of those jobs that combines art, science, and passion to produce competence and effectiveness… not unlike many jobs out there. 

Members of an organization need to be able to collaborate forcefully on making quality decisions and solving problems. Institutionalizing improvement measures internally is paramount for an organization in crisis. 

Can you imagine the lack of cooperation and trust between management and rank and file that results in the firing of every employee? This is a case study of organizational failure. 

Steps to Starting a Career Plan

When working with young people in career development, by which I mean teenager to approximately age twenty-five, I find that there are most often two distinct types of clients: Those with their heads in the clouds and those who can’t get up off the ground. 

It is tough figuring out a career path. Most of us find that there comes a time when we are forced into having to earn money and we try to do it as painlessly as possible. At the same time, we know that we must knock our “growing-up” a notch or two and start planning to do more than work minimum wage jobs. 

But how to make career related decisions that move you forward when most of what you have known is being told by teachers and parents what to do next? 

Getting started on a career is largely determined by how you make decisions and what those decisions are. The first step in career development is always to undergo a self-assessment and the first question to ask yourself is, “What is my decision-making style?” 

Understanding what problems need to be solved, systematically determining fixed conditions from variables within situations, and being able to reasonably project the likely consequences of various options taken is an approach that should position you for opportunities.  

Easier said than done? Let us look at some steps that I feel young people entering the workforce with the hope of beginning some sort of career should consider. 

  • Have a career advisor. This could be a professional, family member, or trusted friend, but someone who is willing to engage you through an intelligent process of making career-oriented decisions. This could take some time, so the advisor should be someone who does not tire of the process too soon.  
  • Assess thyself. First mentioned above, the value of a self-analysis cannot be overstated. You need to know clearly what your entry levels of skills, aptitudes, talents, values and most of all interests, are. Interest precedes capacity. You will develop most that which you care about. 
  • Begin establishing your network. Building, growing, and maintaining a professional network is an important part of any serious career. Making contacts with those who share your career interests and with whom you begin networking by helping and being helped, will set you up for valuable learning and employment experiences. 
  • Build interpersonal and teamwork skills. Employers are almost always looking for people who can work together well with others. Place yourself in situations in which you learn how to get a job done with others. Join clubs, volunteer, be available to help and work with others whenever the opportunity arises. 
  • Write the first draft of your resume. Expect that your resume will undergo many iterations over the years, so the sooner you get started the better. Writing this document forces you to paint a professional self-portrait that details your significant characteristics. 
  • Complete a Myers Briggs Type Indicator. Become familiar with the construct of personality type theory and see how your personality measures up. You will learn some valuable information about yourself that will assist you in knowing how you take in and process information, make decisions, and express yourself to others. 
  • Over time, relate your skills, values, personality traits, and interests to a small set of career choices. Remember, you are not choosing the one job in your life. This is the 21st century. You will hop onto the first of many stepping-stones that will lead you on a non-linear career path with one job leading to another. 
  • Use informational interviews and job shadowing to learn more. Gather the data you need to both learn about viable career options and to begin making professional relationships that will translate into options and possibilities.   

Careers do not just happen for most of us. They are built. If you seem lost and without direction, then you need a plan. Can’t plan on your own? There is help available. Find it. 

Can They Ask That in an Application?

There are some questions that just should not be asked in an interview. In fact, Human Resource professionals know that legal complications can occur if questions that are too probing crop up during that check-out-the-potential-employee event. 

Of course, an employer wants to know who they are getting. Why should they hand the keys to the castle to someone who is incompetent, a self-aggrandizer, or worse? The drive to mine as deeply as possible into every aspect of the job candidate is intense when what is at stake is spending cherished company resources onboarding and training in hopes a value-added asset has been acquired. 

However, there are rules as to how far an interviewer can go. Specifically, interviewers should stay away from the following: 

  • Are you a U.S. citizen? (Of course, the employer can ask for proof of eligibility after the candidate has been hired.) 
  • What is your native language? 
  • Are you married? 
  • Do you have kids? 
  • How long have you lived here? 
  • What religion do you practice? 
  • Do you plan on becoming pregnant? 
  • How old are you? 
  • What clubs do you belong to? 
  • When do you plan to retire? 
  • Do you have a disability or chronic illness? 

And this is not the complete list of no-no questions. Clearly, privacy rights are being weighted in favor of the job candidate. Or are they? 

Have you filled out a job application lately…especially for a professional position? There is a major healthcare provider in New Hampshire that has a job application that looks downright 1984-Big Brother-ish in its line of questioning. Although I haven’t conducted an exhaustive study of statewide applications, my hunch is that these guys are not alone. 

Questions asking the applicant’s age, ethnicity, race, Social Security number, driver’s license number, whether they have a disability or are a veteran, are just some of the intrusive inquiries made on this application. This begs the question, why can employers examine so closely a job seeker’s past in an application, but not in an interview? 

Here is part of the answer. Job applications become legal documents in that the applicant must sign that all information given is true. Notice that interviewees do not have to swear on such a Bible. This is useful for screening out applicants with past criminal convictions or other unwanted behaviors. Companies can use the application to check for truthfulness and integrity, which protects their organization and the people who work there, from disreputable people. 

Another issue is that employers are required to file U.S. Equal Employment Opportunity Commission (EEOC) reports with the federal government. Applications standardize the hiring process and can be used as documentation that shows employment discrimination is not occurring. Discrimination is much harder to prove in an interview.    

Two additional points about the discrepancy between questioning on applications vs. during interviews: Human Resource professionals should be the ones viewing completed applications, chuck full as they are with private information. When a receptionist, for example, is the one handling the app, then that is evidence of a shoddy operation. 

Also, let us not assume that all applications are in perfect synch with EEOC guidelines. One Boston professor informs me that, “I have found many job applications with prohibited questions on them. If someone doesn’t complain to the EEOC, then the practice will continue until someone does.”  

Job applications and interviews are governed by the same EEOC rules. Unfortunately, it cannot be safely assumed that all employers will follow those rules. Like it or not, diligence and knowledge about what is appropriate and what is not is yet another task falling to the already overburdened job seeker. 

Strategic Human Capital Management

Given the poor hiring climate, many workers who are lucky enough to still be employed are simply grateful that they are. Because of this, now may hardly seem like a time to analyze and rate your employer to see if this is a good place to work or not. Among the consequences of the Great Recession is that the workforce is less concerned about personal career goals and more accommodating to our bosses since they have been benevolent enough to keep us on payroll. This is the attitude we should have during down economic times, right? 

I sure hope not! If we have reached a point where furthering our career aspirations is considered an ill-timed luxury we can no longer afford, then we are in a Depression. Acquiring and retaining top talent should never go out of style for any organization and finding those workplaces that honor this operational approach should be paramount for the individual professional looking to advance in their avocation. 

Now of course, during these recessionary times employers are having to revisit strategic assumptions to see if they are still appropriate given cash flow and revenue constraints, changeable government interventions, and workforce transformations. But then conducting a SWOT analysis periodically is a good thing anyway. 

As companies look out over this unpredictable landscape, it is in their short and long-term interest to attract and keep the most qualified workforce possible. To not do so leaves businesses vulnerable to leaner and sharper competition, some of which will emerge from this Recession as relative winners. 

For the professional wanting to be positioned with a strategic and forward-looking organization there are a couple of key corporate initiatives to look for and lookout for.  When I hear from some clients how they are treated by supervisors or about the lack of operational discipline displayed by their employers I am amazed these places are still in business. 

Mismanagement, paranoia, intimidation, poor communication, and in some cases downright rudeness are all in full swing. I recently heard of a dedicated professional who put in over twenty-nine years with the same insurance firm and did not receive even a thank-you upon retirement. Bad corporate behavior aside, if an employer still relies on the traditional motivational model of rewarding employees with greater amounts of responsibility and pay as they march lockstep from associate to senior management, they may find that today’s workforce will not be impressed. 

Enlightened and enterprising expertise will be looking for companies that get it. Among the most important strategic components are employers’ talent management and continuous learning programs. Management systems that are serious about quality recruitment, onboarding, retention, succession planning, and employee development are the businesses most likely to not only attract and keep high caliber talent but are in a better position to succeed. 

Among the specifics employees want to see institutionalized are: 

  • Complex and challenging assignments 
  • Utilization of coaches and mentors 
  • Frequent assignment or client changes 
  • Engaging and relevant training activities 
  • Opportunities for employees to build portfolios by continuous refinement of marketable skills 
  • Team effectiveness development 

…and much more. 

Watching also for leadership that intelligently attempts to determine necessary metrics for driving decision making is a sign of an attractive employer. You cannot manage it if you cannot measure it. Therefore, managing talent requires innovative and effective means of judging the efficiencies of interventions such as those mentioned above. 

Do not let the Recession be an excuse for putting your career development on hold. Find those employers who want to build continuous improvement learning organizations through comprehensive employee advancement. If you are fortunate to work for such a company, give them all you have. For they too should be rewarded for being such a wonderful place to work. 

Managing Age Discrimination

It is not at all unusual to see written or to hear oral descriptions from job seekers giving their pitch for why they should be hired with phrases like, “…with over thirty years of experience in…”, “…over two decades of dedicated service in…”, or “I am a Systems and Network Administrator with over 25+ years of …”  

Naturally, these references to long-term experience which have been devoted to a particular career are meant to convey expertise, commitment, and reliability. There is also a strong dose of pride in being able to make the claim that one’s chosen career has been focused on building significant levels of knowledge and mastery. The mature diligent career-oriented worker deserves to feel esteemed for such an undertaking. 

Unfortunately, these claims of longevity can be job search killers for the older workforce cohort. There is plenty of anecdotal evidence that age discrimination does exist. And announcing that you are relatively old does place you at a disadvantage when it comes to career or job shifting later in life. 

The obstacle of age discrimination comes at a particularly inconvenient time. Part of the recessionary fall-out is that older workers are being forced into retirement. Even without the down economy this generation of workers have come to believe that leveraging honed skills over many years would better position them for encore careers of their choice. 

Yet for many, the choice is staying with what work you are lucky to have or accepting early retirement. Not surprisingly, many older workers have been laid-off or have had their workloads increased to make up for those who were recently laid-off. The decision-making and negotiating power they thought they would have at this time of life is not there.  

Yes, there does exist the federal Age Discrimination Employment Act (ADEA) designed to protect workers aged 40+ from discrimination in hiring and other employment related situations in workplaces with at least twenty employees. Many states have laws covering discrimination in workplaces with fewer than twenty employees. Specifically, the ADEA: 

  • Prohibits job advertising from mentioning age. 
  • Prevents age limits from being set for training & development programs. 
  • Restricts retaliation against workers filing violation claims. 
  • Prohibits employers from forcing early retirements. 

But it is not too difficult for the company who wants to shun older workers from doing so. Job descriptions can be written in ways that are within the letter of the law, but which include items that make it difficult for the older worker to comply. 

So, why does age discrimination exist? In a way it seems counterintuitive to discriminate against the older worker. It is not hard to identify advantages to having more mature employees. They tend to have a proven work ethic, are not as concerned about work/life balance as younger workers are and have deeper levels of wisdom and proficiency. From the point of view of younger recruiters and hiring managers however, older workers conjure some unflattering images like: 

  • old school thinking and lacking innovation 
  • working at a slower pace 
  • more costly in salaries and benefits 
  • not having future long-term viability 
  • not as tech savvy 

The list goes on. It is enough to make the plus 50 workers’ blood boil. I can hear them saying, “We’ve earned the right to be hired! We’ve paid our dues!” 

Nevertheless, if you are older and looking for work you need to update your resume, write new cover letters, and refine the way in which you describe your value to hiring personnel. So, face facts. You may have earned respect, but you have not earned that new position any more than any else has. You still must make the case for why you are the best candidate. 

If you are truly at the top of your game, then show it in your value proposition. Know what that company is looking for and convince them that you are their guy or gal. They are going to be looking for the greatest value at the lower cost. Present yourself with that in mind. Resting on past laurels will not get you that new job. Attaining it will. 

Turn Weaknesses into Strengths

There is always something that others find annoying in each one of us. Maybe it is that we want the freedom to concentrate on a task of our own choosing, which leaves others feeling that we are too distant and not connected enough. Or perhaps, it is that we always need people around us for conversation and for bouncing ideas off of, which can annoy others who may think, “Can’t [he or she] just be out of my hair for a while?!” 

It could be that we seem too nonconventional, or too commonplace, or too quick to decide, or not decisiveness enough, or, or, or… Give it time and frequency and we can start to think we have major faults. Our self-concept takes a hit, and we find ourselves vowing to others that we will try harder to be better. 

Yet these alleged deficiencies may be indicators of personal strengths and workplace potential. A big problem with determining one’s own worth through the critical eyes of others is that it can cause us to veer away from an unfettered self-examination. It is hard to confidently express your own value when you feel overwhelmed or at least tainted by what you are told are weaknesses that keep recurring repeatedly. 

It may be time to reframe the deficits as benefits. Do you find yourself in a job that calls for multi-tasking when you just want time to develop a concept in a distraction free environment? Are you tired of working in isolation when you strongly wish you could be part of a cross-disciplinary team? In general, are you being required to function in a manner that is not congruent with your true, innate interests, aptitudes, and passions? 

Fortunately, the human collective is not split into two pre-ordained groups, those with natural talent and good luck to always succeed and those who are losers and who are never going to amount to anything. Everyone has the potential to prevail and contribute, if only the right set of circumstances align allowing everyone to perform at their best. There is a lid for every pot. 

It becomes necessary for each of us to know what we can do well and to seek those opportunities and situations by which we work in energizing ways rather than just managing our weaknesses. Take the time to consider the behaviors you have that seem to put others off. Ask yourself, is the behavior really your problem to fix or is it that you are somehow misplaced? 

In many cases, problems at work are the result of being constrained by doing things that we would rather not do. Perhaps, we are being directed to perform tasks we somewhat enjoy, but in ways divergent from our preferred way of doing them. It is likely that we will each execute at our best when our work is an expression of our interest and skill combined with the freedom to choose the course of progress. 

I like to give clients an exercise of drafting their ideal job description. It is not an easy thing to do for many. But I recommend trying it, so that you can design a template of what to strive for. Give yourself time to imagine that perfect employment scenario. When doing so, think of what your chronic “weaknesses” are telling you. These “deficits” could be gateways to workplace conditions that are unfulfilled. 

Of course, we cannot always get what we want, but we can sure try. The method of achieving a productive workforce should involve optimal placement of each employee.  However, it is up to everyone to get to the place where both you and your employer each receive maximum value for the work you do. The best way to manage a weakness is to turn it into a strength. 

Your Value Proposition

Every professional should be able to state their value proposition. No longer just a business school term, value proposition has relevant meaning to all successful individuals and organizations alike. 

Career development in the modern era rests on the premise that each professional has a uniquely blended set of talents, interests, aptitudes, and experiences that is worth something to someone else. Finding a timely fit between the value provider and the value consumer is the challenge of the career climber and job searcher.  

With rare exception, most of us do not sit around spending our time crafting our value proposition. It is generally easier to find something else to do which is more fun. It is fair to say that most of us view the task of defining our one-of-a-kind value proposition as a daunting job. Where do you start? Are we talking about a clever, pithy phrase or a doctoral dissertation? 

I do not think that there is a hard and fast rule. So, what I will try is to demonstrate what I think is a reasonable attempt at writing a value proposition statement. I will use myself in the context of what I think I do well, which is to provide career coaching and resume/cover letter writing services. Note the length and depth of my statement. It is not as brief as a seven-word self-description, but it is not a thesis either. 

Bill Ryan’s Value Proposition 

Leveraging my extensive experience as an educator, I offer clients customized guidance in career coaching and proficient preparation of resumes and targeted cover letters. My service approach consists of the following features: 

  • Listen actively whereby the client feels heard and understood. 
  • Quickly perceive presenting issues.  
  • View the client’s issues and goals developmentally based on age and work experience. 
  • Assist the client to plan strategically with an unclouded vision of desired outcomes. 
  • Apply task analysis to the creation of an action plan. 
  • Help clients determine their own career momentum but be directive when necessary. 
  • Always encourage, boost, applaud, and if needed, challenge. 

There it is. Fairly concise. No heavy lifting to write this.  

And the use of bullets is deliberate. Dismayed as many literary traditionalists may be, these days we absorb information in chunks or snippets, rather than in long essays. Bulleted points can be more economic to write, and they force you to think of your attributes and traits, the elements that make up your value proposition. 

What are the characteristics that make up your value? What is your specific contribution to business, the community, the world? Defining your worth is the first step to finding the best opportunities for expressing your value through what you do every day. 

I encourage you to try this exercise. Allow yourself to think of the value proposition piece you write as a dynamic document. It is fine for it to be something susceptible to many drafts and continual revision. You will want to revisit it frequently, always refining and attempting to make your value proposition statement as true as possible to what you have to offer the workplace. 

Employee or Independent Contactor?

An issue is starting to heat up that I believe will have significant impact in fields such as career development, workforce management, and the evolving nature of the employee and employer relationship. It involves the proliferation of private, entrepreneurial, and independent contractors and the hiring or contracting of them by companies. 

Projections are that a growing part of the future workforce will be made up of independent contractors providing relatively short-term project-oriented solutions for business. Where conflict may arise is in the legal enforcement of how employers classify and treat those among their workforce as to whether they are categorized as employees or independent contractors. 

Both federal and state laws have a history of protecting worker rights from employers who would seek to deny workers’ compensation coverage and other benefits to their employees by classifying these workers as independent contractors. In New Hampshire, for example, legislation became effective January 1, 2008, revising and broadly applying a consistent definition of “employee”, thereby increasing worker protections enforced by the New Hampshire Department of Labor. 

In the Federal government, Senator John Kerry introduced legislation in December 2009 matching a House bill that would increase the burden of employers to classify workers as independent contractors. The point being to secure workforce protections like workers’ compensation, Social Security, Medicare, overtime, unemployment compensation, and minimum wage for the greatest number of workers. 

It is good to know that the government is out there looking out for the little guy, and it undoubtedly keeps many employers honest. However, I am afraid that an unintended consequence of these protections may be to discourage employers from contracting with independent providers at a time when many of these workers want to work self-reliantly and to be free from the long-term obligations of an employee status with an organization. 

Employers may want to reduce legal compliance pressures by just hiring full or part-time employees and not take advantage of the strategic talent options available from independent contractors. This creates a challenge for highly motivated and skilled individuals who want more control over how they work. And it is to them that the burden lies in convincing business that contracting with them will not come with onerous worker protection strings attached. Otherwise, their dream of working creatively from one environment to the next will be in jeopardy. 

Independent contractors need to be noticeably clear with themselves that being independent means just that, on your own. Income and benefits both must be generated by the private worker. A networking trend that may help independents is in establishing exchanges or guilds that can negotiate for benefits such as health insurance. By using the economies of scale, independents may be able to provide for themselves the benefits they need but should not expect from traditional employers. 

Another area independents need to be clear about is in the language, terms, and conditions of their contracts. Contracts will have to be written in such a way that the independence of both the contractor and the hiring company is maintained. To write such a contract, both parties should be clear on the definition of “employee” for the state in which the working relationship is to take place. 

For example, in New Hampshire the recent redefinition of the term “employee” contains eleven conditions that must be met to exclude the independent contractor from employee status. And all eleven conditions must apply! Going into these contractual arrangements armed with this kind of knowledge places the independent contractor in a stronger position, because then they are then able to mitigate the concerns and reduce the hassles for the hiring company. 

There are many benefits for both parties in having temporary project-based contracted work. Despite the predictions of its imminent expansion as a practice, planning and foresight will be more necessary than ever. Here is yet another case in which adaptability and an orientation toward change will be called upon for success to be achieved. 

 

The Right Keywords for Your Resume

By now most professionals know how to strengthen a resume in a time of increasing recruitment efficiency and robust job competition. Attention needs to be paid to the use of effective keywords. 

Keywords are those industry buzzwords that let recruiters and hiring managers know which job niche you may be best at filling. Better yet, keywords alert Applicant Tracking Systems (ATS) that you may be worth interviewing, if the system has been programmed to highlight resumes with the keywords you have included in your resume. 

ATS is currently in use by many large corporations. It becomes an attractive tactic when the number of resumes submitted far exceeds the human eyeball-capacity of an organization. 

The technology is just a variation on standard search methodology made famous by Google. Instead of yielding web pages based on a set of search terms, resumes are selected based on a set of keywords specific to the position being filled. If you as a job seeker are being asked to upload your resume in plain text or rich text formats or to paste it into a web/database field, then chances are it could be screened by ATS. For your resume to not be rejected in a millisecond, it is necessary to have the right keywords which will prompt a selection. 

The challenge for job seekers and resume writers is to identify relevant keywords and embed them into resumes in a way that looks natural. Submitting a list of words and calling it a resume will not do. Resumes must be prepared in such a way that they can be read by an ATS and a human. 

How does one find out if they are utilizing the best keywords in their resume? There are several ways of doing this. For those seeking a new position in what for them is the same industry they have built their experience, then many keywords should be already known. It may just be a matter of systematically generating a list of terms directly related to your background knowledge and inserting them strategically into the resume. 

For those job seekers transitioning to a new or related industry some keyword research may become necessary. Here are some ideas on conducting that research: 

  1. Study online job boards for postings like or similar tothe kinds of positions you would consider pursuing. Note the industry vocabulary that is frequently used in both the headings and body of these postings.
  2. Identify the terms used in descriptions of your chosen profession in industry publications, professional associations, and the Labor Department’s Occupation Outlook Handbook web sites.
  3. Look at the profiles of professionals with similar positions on LinkedIn to see the terminology they are using to describe themselves.
  4. Poll your professional network to get their keyword suggestions.
  5. Staffing agency professionals, particularly those dedicated to niche recruiting, can be a source of appropriate nomenclature.

So exactly what kind of words should you use in compiling this all-important keyword main list? 

  • Words that are industry and job specific 
  • Words that highlight the job candidate’s experiences and qualifications 
  • Words that refer to hard professional skills 
  • And words that indicate useful “soft” personal attributes for the position. 

As an exercise, try writing your own ideal or fantasy job description. Which words are you using to describe the occupation? 

It is not enough to craft a resume with a killer profile, quantifiable accomplishments, richly worded qualities, and which is aesthetically pleasing. It is also imperative to populate the resume with the right keywords to land you that interview which could change your career and your life. 

Defining Yourself

If it is not too late, I have a New Year’s resolution suggestion to make to all professionals, whether unemployed, underemployed, or gainfully employed. The suggestion is to simply define yourself. 

Do so succinctly and economically. Define your value. What do you offer? How does your work community benefit from your input? Being able to professionally and exclusively define yourself is an advantage. To become known and recognized as a quality and reliable asset is a core utility of career development. The career gain that can be realized spreads across all employment scenarios. In fact, venturing forth without a way to define yourself leaves you at a disadvantage during a time when competition for great jobs is increasing. 

Large corporate institutions, as we have traditionally known them, are undergoing a transformation. It probably began way back with the growth of middle management but is now characterized as an increasing reliance on more horizontal teams that can cross-pollinate ideas and result in synergistic production.  

Many executives are becoming more coach-like in their function. Employees are desired for their ability to get along with others, have a strong work ethic, and to be creative problem solvers. Hopefully, your self-definition incorporates all these virtues. 

We know that small business is a major force in driving the economy. When small businesses start hiring, we can expect an easing of the high unemployment rate. What drives small business? People with ambition and smarts do. In the same way that an entrepreneur figures out and communicates their value proposition, each of us should be able to do the same. Being able to provide solutions, improvements, and advantages to the marketplace is the grist for small business employees’ definitions. You would not want your business to be a white bread commodity, so why tolerate it for yourself. 

The Internet has created a new entrepreneurial landscape that didn’t exist twenty years ago. In the decade just completed, expansion of information access by way of increasingly sophisticated gadgets coupled with the growth of social interconnectedness is spawning innovative and constructive self-employment opportunities. In the upcoming decade we can expect more information filtering and selection technology demanded, and perhaps created by, end users. Staying with this evolution curve can be the brand basis for many neo-entrepreneurs. 

Whatever your career direction or place in the workforce, knowing your niche, your unique importance, and your significance will advance your position with existing and developing prospects. And just as important as knowing your positive traits is to become skilled at presenting and displaying them. Be in the mindset that others, be they upper management, colleagues, customers, or clients need you and that your talents are worth acquiring. Find the self-marketing techniques that are right for you. Promote yourself with the confidence that comes from knowing who you are. 

So, with the start of this new year discipline yourself to go through some simple exercises. What I recommend involves selecting descriptive words about you. Begin with a single attribute that makes you employable such as “trustworthy”, “competency”, or “adaptability”. From there try seven word phrases like, “a valued professional expert solution management specialist”, “take impossible projects and make them happen”, “Communicate. Steer the ship as needed. Deliver!” Eventually, craft a complete sentence about yourself. Some examples include: 

“I offer focused and deliberate care to the patients of this facility”. 

“My extensive knowledge of CAD software and ability to work hard results in high quality production.” 

“Accomplished professional with a track record of improving educational and operational performance through vision, leadership, and team building.” 

Try it. Go forward into 2010 and beyond with your own definition of your worth. The benefit of doing so is within reach. 

Developing a Devotional Career

The priesthood is not a career. It is a devotion to service that does not differentiate into work time vs. home time or time-on and time-off. Being there 27/7 only begins to describe the commitment that a religious practitioner, whether it be priest, rabbi, swami, imam, or monk gives to others and to the deep pursuit of their beliefs. 

Assuming most of the clerical have not chosen religious structure and order merely as an insecure refuge from independent decision making or worse yet, as a place from which nefarious acts like child sexual abuse can be perpetrated, then much wisdom may exist among those spiritual advocates. From them we all can learn something about the ever-elusive contentment to a career. 

Let us visualize an idealized image of a pleasant, complacent, and content religious person. There is peacefulness and gentleness about them. Their faces read warmth, acceptance, non-judgment, and understanding. They have taken the time to contemplate life’s big picture and as a result are comparatively self-actualized, free of the many distractions that keep most of us from such a state of equanimity. 

How is this condition achieved? Has God chosen to touch only a selected few, while the rest of us are relegated to scraping by the best we can? I do not think that is the way it works. The serenity that can come from living and working a life of unambiguous purpose is available to all. As in most things in life, it boils down to choice and luck. 

We can strive for deep dedication to what we choose to do for our work. In fact, to do anything less is most unfortunate. Seizing each day for growth, service, and creative expression is always an available option no matter your level of experience or attained income. 

Martin Luther King once talked about a little shrub growing on the side of a hill amongst redwoods. That shrub being dwarfed by the larger trees nevertheless was innately compelled to reach for the sun, to find whatever narrow shaft of light as could be found, and to optimize its situation. 

The poise and demeanor of the religious adherent is accessible to those who choose it. Such a devotional approach is available to the rest of us as well. A life of full measure can result from amply developing one’s career. 

Divine intervention, if you will, does of course play into this religious example. The best of intentions and attitude can be severely challenged by unfortunate circumstances. There is an American mythology stating that financial reward and career satisfaction comes only to those showing the pluck and courage to independently achieve greatness despite all the odds. 

Yes, the right combination of brain and brawn can find bounty in our free market society. The one prerequisite that seems to not receive mention in this equation, however, is that of luck. Be incredibly grateful that disease, a debilitating accident, tragedy beyond your control, did not rob you of the life you know with all its grand accomplishments.  

Or, as Malcolm Gladwell writes, whether the circumstances of the timing and location of your birth give you an unearned advantage. True success with work and life at the devotional level considers both efforts exerted, and blessings bestowed. 

I know there are many who think they are happy to simply go to work, do your job, and come home to live your “real” lives. But for most, what you do for work and the way you do it is inextricably tied to the vibrancy of your lives. 

I recommend getting to that place where you feel your work belongs to you and that you intentionally and lovingly make your contribution. Having allegiance to work that is passionate is a pursuit worth following. 

The Resume Nerd

I am a career consultant who likes to write resumes. It seems that many of my ilk either like delivering the coaching/consultancy/guidance part or the resume part, but not both. I do not totally get that. I see the two as inseparable, two sides of the same career services coin. 

What I like about beautifully written resumes is their economy. By that I mean maximum impact with minimal resource. Powerfully describing a person’s professional value and work highlights in one to two pages can be a beautiful thing. 

Now, I know the point of a resume is to land you the job interview and that is particularly important. But let us take a step back for a moment and view the well-crafted resume as a finely polished piece. Some are truly impressive. There can be an aesthetic to balancing text and lines and bullets with fonts and headings and slickly arranged information. Sometimes, the eye can flow across the page effortlessly while the data and intended images materialize into a package that leaves the reader thinking, “This is good!”. 

Okay. By now I have firmly established myself as a resume nerd. Now, don’t you want a resume nerd writing your resume or advising you on how you can improve yours? 

For those of you still reading this blog, let us look at some of the features that make a great resume. One of the most useful exercises any job seeker can do for themselves is to write a concise, economic, yet powerful and informative professional summary or profile. Being able to describe yourself and to display your value in three to five sentences indicates that you are self-aware, confident, and forward leaning. 

Furthermore, this does not and should not have to be a static piece of writing. Every three months or so I pull out my resume out and rewrite the lead. I cannot help but to continue tinkering with it, always trying to gain some improvement. Here is my current version, which is positioned on my resume just below my contact info: 

Career Expert, Educator, Program Developer 

A motivated and independent professional currently demonstrating effectiveness in customized career development and educational program enhancement. Expertise working with individuals in need of career and education related guidance through vision and a drive for continuous client improvement. Adept at educational program expansion and development on behalf of organizations. An educator involved in the implementation of curriculum development, advocacy initiatives, and learner management. Excellent interpersonal, group presentation, and written communication skills. 

Just in reading this again for this blog I am seeing that changes can be made. A month ago, it looked fine. As soon as I am done with this blog, I think I will mess around with it some more. 

Does this mean that I am indecisive? Perhaps, but I think all of us frequently undergo some micro self-perception changes. Also, it is good to try continual perfecting. How many times do you reach total purity? For me, not so often. 

Another thing I like a lot about a well-done resume is to see a collection of professionally written and unique personal achievement statements in the Qualifications section. When I see a resume with those statements, I know I am reading about someone who is in touch with their accomplishments. Being able to show clearly and with specifics how you added quality to past positions can seriously give your history cachet. 

It is, oh, so easy to put off writing or revising your resume. I know that for most people it is rated as being more obnoxious than paying bills or filing taxes. But if you can put yourself into a proud autobiographical zone where documenting your working past can be artful rather than miserable, then you might just get a lift out of the result.  

Not nerdy enough to find that zone? Call me. I can help. 

The Changing Face of the Workplace

It has been interesting to notice that one of the consequences of the Recession is the growing discrepancy between traditional management practices during belt-tightening times and the changing nature of talent acquisition. Recessions naturally cause a thinning out of businesses. Typically, we think of it as a Darwinian consequence of the weak giving way to the strong. However, it is worth noting that some of the survivors may have made it through this round of business closures but could be setting themselves for a loss of competitiveness in the longer term. 

Businesses throughout all sectors are looking for ways to do more with less. Layoffs, furloughs, and redundancies are resulting in a leaner workforce. Added responsibilities being given to the employees who remain, coupled with their fear and uncertainty about job security are beginning to compromise employee performance. 

Of course, there are ways to streamline processes, but in general reducing staff usually means diminishing productivity. How can management cope? One tactic being used is to double up positions. That is, taking two job positions, laying off one of the employees and giving the remaining employee much of the workload of the laid off employee. 

Money may be saved, but from a performance improvement perspective it is a disaster. At best, it is a short-term fix, but not a long-term productivity solution. And since there do not appear to be plans for mass hiring anytime soon, even with an improving economy, employers will be trying to do more with less for some time to come. 

Meanwhile, workers are receiving a harsh lesson in employment economics simultaneous with the ongoing information revolution. The Recession is accelerating the career development phenomena of workers relying less on organizations for full time employment and security. The Internet is providing increased opportunities for online training, research, and the means to enhance exposure and networking. 

Technology is making it easier for the ambitious to become entrepreneurial. This combination of a sour economy with a growing robust web is pushing the American workforce closer toward becoming a free-lance nation. 

Is management prepared to take advantage of this shift in workforce dynamics? This is what may separate the best performing companies of the future from the too-slow-to-change failures. 

I think it could very well be likely that the following scenario becomes commonplace: Optimizing employee performance and productivity will increasingly be focused on outsourcing by businesses to match the highest quality talent for the right job. Full time employees, who have been squeezed in with too many on-the-job responsibilities, will be replaced by targeted, on-demand, just-in-time contracted resources who will provide better performance in accomplishing specific tasks. 

As needs change, so does the specialized talent. Entrepreneurism grows and becomes increasingly focused in niche areas. Together, businesses and the new entrepreneurial class find each other through ever more sophisticated job boards and social network media tools. Innovative management and concentrated expertise forge a workplace that becomes more nimble, adaptable, and clever. 

Change is occurring. Which companies will be leveraging it for success, and which will not start becoming clear soon. 

The Xers Start To Make Their Mark

Among the interesting disciplines to track, which can have some bearing on the field of career development, is urban studies and its cousin, demographics. Just as a demographic change in basic assumptions occurred fifty or so years ago, resulting in greater population mobility driven by employment opportunities, we are now possibly on the cusp of another such megatrend. 

This time, population mobility may be slowing down. Is this a back-to-the-future swing? Perhaps a bit so, but it is not entirely being driven by a regressive return to the good old days. Two significant factors may be at play according to Joel Kotkin of Chapman University, http://www.joelkotkin.com/ among others. 

One is that Generation X, the workforce cohort roughly between the ages of 30 and 45, appears to be placing traditional family values at high priority in that they elevate the importance of family to that of career. This is expressed to a degree very differently from the Greatest Generation and the Boomers who felt that work came first. 

If a better job offer came from Bakersfield, then kids help pack up the station wagon, because we are leaving Binghamton. Apparently, these Xers are finding that establishing community roots and multi-generational family ties has tangible benefits like reduced stress, anxiety, and social/familial isolation. 

The up-rootedness, high divorce rates, and latch-key acceptance of their parents have helped to push Xers toward stability, pragmatism, and the concept that makes Boomer managers everywhere cringe, work-life balance. 

And can you blame the Xers? An unintended consequence of trashing the traditional values of the Greatest Generation (and don’t get me wrong, many of them needed challenging) was that we pushed our kids to become socially more conservative in some deep ways. Some serious good has come out of the way Xers were raised. They were instilled with the desire to be good parents and it is not a big leap from that value to the one of wanting to be a solid member of a local community. 

I remember as young Boomer, we thought we were so gloriously liberated. We were the generation of change, quick to challenge old assumptions and antiquated behaviors. Well, as it turns out, living life free of the shackles of anyone over thirty inspired us counterintuitively to become workaholics. We worked more hours per day and more days per year than most industrialized societies. 

We have gained much wealth and ego fulfillment, but we do not seem to have induced our children to emulate us. Now, as we near retirement, the truth that we have not been as liberated as we thought we were has become evident. Yes, Boomers have redefined the workplace, but not as we envisioned thirty to forty years ago. 

Secondly, technology is allowing for reverse mobility. With advances in cloud computing, telecommuting, social media, and teleconferencing there is less need to physically travel when the contacts needed for work can increasingly be had at home or the local office. This in combination with the corporate trend toward decentralized workplaces allows productive, high-quality work to be done locally, if not at home. 

At some point soon, home-based employees or subcontractors will surpass the number of those taking mass transit to work, resulting in more availability to family, friends, and local businesses. Ubiquitous computing means that contacts can be ever-present. Face to face can still happen. It will just be remote. 

As Xers make their mark on the world it will continue to be interesting, if not entertaining, to see what kind of hybrid lifestyles they will make out of traditional and novel values. Perhaps, the result of their efforts to achieve individual work-life balance will be a more widespread and beneficial social balance between individualism and strong communities. Now, that would be an accomplishment. 

Background Check Your Own Resume

Your resume is a relatively short, but powerful document. I know that not all of you believe that, but really, it is. Face it, the number of ways to get a hiring manager to consider you for an interview is limited. So, you want a strong, captivating, informative, and achievement-oriented page or two that will open doors and give you a chance to present your case.

It is your concise and economic autobiography of your work history, accomplishments, brand, and most of all your potential and value. Taking significant time and effort to craft this all-important testimony cannot be over-emphasized. You may spend your entire career never marketing anything, but when it comes to resume writing, everyone is marketing themselves.

Now for those of you who believe me (and a million other career consultants) that the resume should be as I just described it, be aware of just how much enthusiasm you apply to the effort. Here is what I mean.

A key and consistent tactic encouraged by resume writers everywhere is to quantify your achievements. Data can help a benign description of a task carry more impact and make more of an impression. Take, for example, the following work history task:

“Managed a call center.”

OK. Now compare this terse sentence to:

“Efficiently managed a 24/7 call center employing twenty-five, having expertly handled a 31% increase in volume over a twelve month period.” Big difference, right?

Therefore, it is important to try turning the tasks that everyone writes on their resume into quantifiable accomplishments. It improves the impression you present of your work history immensely and may just show more clearly the value you can add to a potential employer.

But be careful. It is not that easy to do if you are trying this for the first time. If you have not been keeping track of your accomplishments in a quantifiable way, then it will be difficult to look back at your past and start revising your history so that it reflects how much good stuff you increased and/or how much bad stuff you decreased.

In fact, you may find it so hard to do this task you may be tempted to embellish just a little bit. Avoid that. It can lead to you becoming disingenuous or worse. It is like the PTO treasurer at your kid’s school who takes a $20 bill out of the till they are managing, because they are a little tight that week and after all, who will know? Before long, they may become a part-time and long-term thief.

It could work like this with the resume, too. You might start with a little white-lie about the amount of profits you helped a former company make and before you know it you’ve got an engineering degree from Dartmouth.

Assume that a background check will be conducted on your resume. The more responsible the position is that you are applying for, the greater the chance that a background check will be conducted on your resume, if the firm is serious about considering you. They may initiate a check using their own in-house resources or they will contract the investigation out to an employee screening firm. Does it mean they catch everything? Perhaps not. But why take the chance?

Most importantly, don’t fabricate who you are. Take pride in your achievements. Sure, there will be resumes that will sound more power-packed than yours, but you are who you are. Highlight what you have attained in a clear, dynamic, and honest manner. If it sounds sparse, then you may have just set some goals for the future of your career.

Juice your resume, don’t fluff it. You’ll sleep better knowing you have a compelling and forthright chronicle that puts you in the best light.

A Few Interesting Survey Results

I recently read about some interesting career related results from a survey done in September to 1000 small business Intuit Payroll customers. Among them:

*44% reported planning to hire in the next 12 months.
*60% expect business to grow over the next year.
*Affording benefits to attract new talent will be daunting.
*90% believe offering a health insurance benefit will retain quality employees.
*New businesses are more bullish than old businesses.
*50% expect to be looking for multi-talent with soft skills, i.e., “people person” who is “Jack-of-All-Trades”.
*79% have hired a friend or family member.
*22% of them said it was a mistake.

You Really Must Be Busy!

I attended a “Speed Networking” event in Concord recently and I heard it again, “You’re a career coach and resume writer? You must be really busy during these times!”

How I wish. I hear this line, or some variation of it, frequently as I try to promote myself and my business Ryan Career Services LLC. After all, it makes sense to most people. There is a severe Recession going on with a lot of people either unemployed or underemployed. There must be a lot of folks looking to get assistance in such a constricted and competitive job market. But it is not the case.

My stock line in response to the “You must be really busy” exclamation is to say, “No, I wish I were busier. I am finding that it is really hard competing with people’s need for food and shelter.”

I guess that is what is going on. I can only fantasize about how many potential clients have my services on the back burner, just waiting for more secure times, so that they can make an employment move. I have seen several surveys recently indicating that large numbers of the currently employed are waiting for better economic times before venturing into the job search market again. And as for the unemployed… for them it is easier to understand. Their funds are very limited and it is hard for them to decide to allocate money to career development.

However, I would argue that for both groups, the unemployed and the underemployed, dedicating time and yes, some money, to reviewing their career status, and strategizing and preparing for the future are resources well spent. I am amazed that there are smart people out there who still think in this day and age that looking in the newspaper classifieds is a job search and that networking simply involves taking one or two former colleagues out for lunch.

The good news is that formulating a career enhancement strategy is not full time work for a client and it is not particle physics. It simply takes some focus with someone who is aware of the best practices in career development and who can tailor these conventions to the individual client. I love this work and cannot wait to help more of you!

So, here is my unabashed pitch. If you think you know of anyone (…and come on! You do!) who could use help figuring out how to navigate the rough seas of establishing their career or simply even rewriting their resume or a cover letter during these stormy times, then please pass on my name. I really should be busy and I really, really want to be!

The New Education and Today’s Workforce

When thinking about the future of America’s workforce I can’t help but think of any changes that may or may not be happening in the way this workforce is now being educated.

I have implied in past blogs, perhaps actually I have been more direct, of my angst regarding the nation’s public school systems and their general lack of progressivism. School systems, along with their government partners, seem to be more concerned with transforming themselves into test-prep academies rather than institutions committed to fostering the kind of wide-ranging, boundary free pioneers needed for this century’s workers. Having worked for two public school districts over a thirty-one year period I feel I’ve earned the right to talk.

America’s greatest strength moving forward in the world marketplace is our capacity for innovation, creativity, and willingness to work hard to pursue new and better ways to solve problems and to achieve a better world. Our public school systems are not set up to prepare today’s students for this kind of mission. Anchored in traditional practices that were more suited for preparing a hierarchical management-rank and file workforce arrangement means that we as a nation are missing a really big opportunity.

To be fair, many public school teachers are saints. They put up with a stressful job to perform a valuable public service when, let’s face it, many of you would not dare touch it with a ten-foot pole. Also, even though no one mentions it, because of the inadequate teacher student ratio the main task of the public school teacher is to manage large numbers of kids first, educate them second. A school administrator cannot keep the most astute pedagogical expert hired if they cannot keep a lid on a class of twenty-eight seventh graders.

So what’s the alternative? Believe me, I am not even close to having all of the answers, but every now and again I run into someone who is much further down the trail of progressive thinking on preparing the future workforce. James Paul Gee is just such a person. He teaches education at Arizona State and he gets it. Below is a link to an eleven minute interview with him that is fantastic if you care at all about the future of education, which is the same thing as caring about the future of the American worker and our place in the world.

He uses the context of video games to make some very interesting points. I don’t play video games (unless you count a few months of Space Invaders in the mid-eighties as being a player) and I am enthralled with the point he makes.

Check it out. I’d love comments on this one!

http://www.edutopia.org/digital-generation-james-gee-video

Career Development in the Learning Organization

I have been sharing with you a series of pieces designed to get you to critically examine your current place of employment to see if it is meeting your individual career development needs. When you think about your job, is it consistent with the life role you want to be playing? Are you deriving professional satisfaction from your work?

I have seen more than one survey lately that indicates that as soon as the economy improves and there are more job opportunities again many workers are going to bolt from their current job for greener pastures. It is yet another indicator that too many of you are misplaced in the job you have now.

As a result, I have been suggesting specific organizational characteristics that you should be looking for to see if you can pinpoint the source of angst or conversely what makes your job a keeper because it provides you with a means for developing your career.

Two practices that I have written about recently are onboarding and performance reviews. For this piece let us look at the commitment your employer makes to have the workplace be a learning organization.

As an employee, you should have a clear sense of how important it is for leadership to attract and retain knowledge capital, i.e., smart and talented people. It should come as no surprise that a great number of talented employees often leads to a greater chance of organizational success.

Management that sets the acquisition and retention of knowledge workers as a priority is something to look for and to value. They understand the concept that smart people always want to keep on learning. Therefore, having embedded learning initiatives at work that advance both the company’s and your professional interests indicates a positive climate for career development.

Of course, learning initiatives at work should be an expression of organizational strategy, but ask yourself if they also contribute to your career improvement strategy.  A fit in this area is desired.

So, what do I mean by learning initiatives? To start with, they form the framework of making your workplace a learning organization. These initiatives can be typically judged by determining the quality of the training and development programs and the organization’s way of implementing knowledge management.

To be successful, there should be a high transfer of knowledge and competencies from those who know to those who do not. This can be accomplished explicitly through well designed manuals and structured practices or tacitly through the caliber of individual employees sharing and support. Superior training and development and knowledge management occurs when talented people are encouraged and rewarded for not only being the best, but by spreading their intelligence around. This must be evident at a cultural level. Organizations that encourage isolation and keeping effectiveness under lock and key, accessible only to a privileged few, will not do.

It is good if you are learning on the job while helping to address organizational strategy. For a true knowledge worker, gaining talent and competency while at work is an incentive to stay and grow. You feel more accomplished and experience greater satisfaction in your career.

However, none of this can be realized if you as an employee are not in sync with your employer’s business strategy. There should not be a big gap between this strategy and your career development. It is possible for the two to grow together.

Also, by having the attitude that capturing and sharing expertise is good for all involved, you contribute to making not just a learning organization, but a nice place to work.

What about your workplace? Are its learning and knowledge features enhancing your professional growth or not? If thinking becomes rigid and innovation discouraged career development will not occur. Know how your employer approaches this important topic.

Organizational Onboarding

In my last blog I began to examine methods that employees can use to determine if their current place of employment was meeting their own career development needs. To review, career development can be defined in two ways depending on one’s point of view. From an organizational viewpoint, career development is seen as the procedures necessary to advance employee value to meet organizational strategic demands. From the view of a worker, career development involves the integration of cognitive, behavioral, emotional, and contextual factors that determine employment decisions, work values, and life role, such that a profound satisfaction with what one does is achieved.

Of course, the employer knows that you work for them, but how well is the employer working for you? Last time, I wrote about whether a fit existed between the organization’s goals and yours, and whether individual advancement within the organization was based on true merit. 

This time, let us look at another evaluation point an employee can make about their employer. This involves evaluating their onboarding process. Onboarding refers to the way the organization brings new employees on board, i.e., assimilation or orientation. How this is done reveals some interesting information about a company’s treatment of employees. Think about it, at your work were you thrown into the fray or eased in gently with a measured flow of training and information? 

If done well, an organization’s onboarding process should encourage employee productivity and loyalty. It would inform the new hire about work processes and standards, benefits and other legal necessities, culture, logistics, performance expectations, mission, vision, and values. If this is crammed into one day and then you are on your own, the message to you becomes individual survival is valued more than group acculturation.

However, if onboarding is dispersed over time and in reasonable increments, hopefully including a one-on-one mentor, then you are left feeling that your long-term engagement and commitment to the organization is important to your new employer. It is simple really. If they care about you, then you are more inclined to care about them.

I like to see an onboarding process take up to a year or more. Naturally, the data dump would be more front-loaded, but over time there should be targeted check-ins with newbies to see that questions and other issues have been adequately addressed. Over this time, I would like to see that a trusted mentor has been assigned to shepherd you through the induction phase of your employment. This increases efficiency, while providing an emotional bond to the organization.

But this process also gives you a chance to see how other departments within the organization handle the treatment of new employees. Human Resources, Training and Development, and Management should all have a role to play in onboarding. Also, besides a mentor I would want to know what co-workers and immediate supervisors are like in their introduction to new hires.

Onboarding is just one of several areas that I will be highlighting in the coming weeks as I suggest ways for you to examine employers to see if they are providing you with career development opportunities. In most cases, there are not bad employers and there are not bad employees, but there can be bad fits. Avoiding a mismatch is one of the first steps to advancing your own career development while working for someone else.

Job Fair Reflections

The second state wide Job Fair and Career Expo sponsored by NH Department of Employment Security and WMUR-TV appeared to be a smooth operation. It will take some time, of course, to know how many attendees will get jobs as a result of this event. But at the last job fair in April, despite its being most known for getting overrun by too many people, it actually produced north of 350 jobs for New Hampshire citizens.

As one who volunteered to work at the fair I got only varied snapshot views. I didn’t get much time to see the employers’ booths. What I did see seemed to be heavy on commission sales jobs. I guess a job fair is a place to refill high turnover ranks. In the early morning I parked cars. I noticed right away, once folks stepped out of their cars that the crowd could be divided into two groups, those who dressed for success and those who did not. True, not every job required a coat and tie, and if your work history has been in jobs that did not require that attire, then you very well might not show up at a job fair wearing one. But on the other hand, showing up in “casual Friday” mode is not a useful tactic. Fortunately, as the day went on my admiration for the attendees increased.

I then performed resume reviews along with about five other professionals for four hours. About 35-40 people met with me looking for feedback and any advice that might give them an edge in this competitive environment. I applaud these people for sitting and waiting for a long time in order to speak with one of the reviewers. It shows a strong commitment to their job search.

However, I continue to notice that too many resumes are not showing the principle of professional branding. Good resumes need good leads that let a reader know right away who this person is and what they want to do. This simple notion still has not yet penetrated the conventional wisdom of resume writing. There are other improvement details that come up in these reviews of course, but none as important as building this paper as a self-marketing document. I also offered a presentation to about fifty people on the topic of career transition. The group was attentive and took notes more diligently than many graduate level classes that I have sat through.

Fewer people showed up to this job fair than in April. I wonder why. The unemployment picture is no better. Was it that too many thought there would be a repeat of an overwhelmed venue? Was it because many are starting to think that the Recession is coming to an end? Was it because people are starting to give up looking for a job? (Let’s hope it’s not that one!) Whatever the reason, I’m more inclined to be impressed by those who threw themselves into a hard day trying their best to navigate an uncertain event with more than 5000 others. When you are out of work and wanting to work, looking for a job is your job. Making a job search plan and pounding away at it as you would a job for which you were hired is what needs to happen.

So, to those who stick with fighting against the odds and getting themselves back up each day to try yet again, I say congratulations. The NH Job Fair and Career Expo had many of you in attendance. I really, really hope that many of you find that a satisfying job came as a result of the fair.

Working the 2nd Big NH Job Fair and Career Expo

The second of two job fairs this year jointly sponsored by WMUR-TV and the NH Department of Employment Security is being held Thursday August 27 at the New Hampshire Motor Speedway in Loudon. 150 organizations are scheduled to be there allegedly looking to fill 1100 open positions.  A large turnout is again expected as there was in April, but this time the venue should be better able to accommodate the crowd.

Job fairs like this one can be worth your time to attend. But to get the most out of going, some preparation is necessary so that you can maximize the experience. Approach this like it is a hard day at work. How you conduct yourself may make the difference between getting a job or not. Here are some do’s and don’ts that I recommend you consider prior to going to the fair.

Know who the employers and recruiters are who will be present at the fair. The WMUR site has a list at http://www.wmur.com/money/20264097/detail.html. Plan on visiting primarily those booths that matter to your hiring and career goals.

Have a well prepared resume and elevator pitch ready to present to recruiters. Both should reflect a professional job candidate who knows him or herself well and who can answer the question, “Why should we hire you?” What you do not want to do is to just drop off a resume and move on.

Research the companies, and if possible the open positions, that are available. Know the economic status and workplace culture of the company you plan to visit and be prepared to speak with their representatives in a way that shows you have done your homework.

Ask the recruiters intelligent questions that show you know about the company and that you care enough to have researched them. However, now is not the time to ask about salaries and benefits.

Display a professional demeanor. Refer to the recruiter by name and have good eye contact and a firm handshake. Dress appropriately. And at the risk of sounding like your mother, don’t fidget with your hair or say “um” and “you know” a lot, and don’t forget to smile. These things do matter!

If you are recently out of college, be prepared to talk about your GPA. If it is less than 3.0, then hopefully you can refer to a higher GPA earned in your major.

Even if a company is hiring outside of your field, it may still be worth networking with the recruiter to see if they represent a company that may be worth tracking for future opportunities.

At the very least, this is a time to practice your presentation with a recruiter. Do not let them intimidate you. They actually like speaking with potential employees. That is why they are there.

Use the time at the fair to network, network, network… and not only with just recruiters. Mix it up with other job seekers and any other professionals with whom you come into contact.

It is not a good idea to go on with recruiters about how bad your last job was or the philosophical issues you had with previous colleagues. Also, don’t take the stance of being desperate even though that is probably how you feel. Saying that you’ll do “… anything, anything, just please give me job!” rather than presenting yourself as qualified for something specific is not good form.

Even though we seem to be entering the mixed blessing of a jobless economic recovery do not be too discouraged to pick yourself up and throw yourself into this and other job fairs. I’ll be there to do resume reviews along with a workshop entitled Career Transitions from 2:30-3:25. I hope to see some blog readers there.

Best of luck to you!

Working From Home

Working from home. Sounds great, doesn’t it? Think of the pressures that get relieved. No commuting, no having to put up with people you would rather not spend time with at a workplace, dress however you like, the convenience and comfort of having all your stuff around you. What is not to like?

Working at home is the fantasy of many and the reality for some. I am a year into being one of the “at-home” workers. To be clear, I work at home part time, but it is a whole lot more than had ever been the case throughout most of my working years. The experience has given me some perspective on the relative productivity and satisfaction that can come from this arrangement.

Also, with much of the workforce either proactively structuring their careers for an at-home work setting or because they are being driven into staying at home due to layoffs or furloughs, the home-as-office scene needs some examination.

When I retired from my primary career a year ago, I knew that I would be working out of a home office, at least some of the time. I put some money and sweat equity into making a home office that I love. It is designed and decorated the way I want, and it has the gadgets I want, including a custom-built computer. The view out of my two windows is New Hampshire country. I feel lucky to have it.

But to be honest, in the months leading up to “working” in this space I was afraid that I would not be very productive. I expected to be distracted by all the things that typically need doing around the house and I thought that I would miss being around people. In my career as a teacher, I was surrounded by students and co-workers throughout most of my day. Could I be disciplined enough to get something done working alone in a home office?

I have to say, it has been good. I can remain focused and when it comes to my one-man career development business, I am able to work at a pace that usually feels relaxed and is surprisingly constructive. Of course, a big advantage that I have is that my kids are grown. I do not know how a home office worker could get anything done with young kids in the house!

I also have a part time job that is separate from my business. It is based in Manchester, about 18 miles away. Much of that job could be done quite effectively in my home office. But this employer has given me a beautiful office in which to work that is housed in an extremely attractive building. I do find for this job I travel to the Manchester office to be most productive. There is something psychological going on there which I have not yet figured out.

But what is clear to me is that there is some nuance between work tasks and work settings that should be considered if you find yourself employed at home. Whatever that relationship is, it would be wrapped up in the type of personality traits you have. To oversimplify, the extraverts may have a need for web conferencing and multiple data lines to interact with people more, while the introverts may be satisfied with a less people-oriented environment.

Making your work profitable and worthwhile at home requires assessing yourself openly and determining what type of work will satisfy you in that setting. Peel back the layers of the work-at-home fantasy and see if this is practical. Some parts undoubtedly will be. Intentionally consider what your balance of assets and liabilities is. Working from home has become an option for a greater number of us. But like every major life decision it requires some clear-headedness. 

The Advantage of Networking

One of the great advantages of living and working in New Hampshire is that it can be a relatively close-knit community both socially and professionally. Our individual path often crosses each other’s paths. It’s not unusual to hear through our workplace networks about how each of us is progressing or not. The twists and turns, dips and rises of your career journey are on display, for better or worse, in this state than they might be in a more densely populated setting. This being the case, how we conduct our careers should be influenced by this openness. 

If you’ve had a reasonably successful career, this level of exposure may help set the stage for future opportunities. More to the point, if you have been smart about establishing and maintaining valuable professional relationships, then you are better positioned for landing on your feet if a sudden work transition is forced upon you. Layoffs are an epidemic in New Hampshire right now as they are elsewhere. The decreasing level of job security is resulting in growing uncertainty among workers across industries. Being prepared for how to react to a job termination is a wise move to make during these tough times. And a significant part of this preparation should involve an understanding of networking.

Networking accounts for anywhere from 75% to 95% of all the open positions filled in the U.S. Employers can often be reluctant to advertise for jobs, preferring instead to be notified of the so-called passive job candidate, that is a referral from a trusted source. Your task is to become referenced, tested, and known by colleagues, both present and former, who can attest to your qualifications. While still employed you should be not only building relationships that will enhance your career but achieving an expertise by which you become better known. This makes it easier for your referral contacts to describe you in terms that make your value more readily apparent to potential future employers. 

One inaccurate perception of networking is that it is all one way, in that it consists only of others doing something for you. If that were true, networking would just be another word for exploitation. Networking works best when it is reciprocal such that both parties are prepared to give to one another by leveraging common interests, enlisting each other’s support, and sharing information, values, ideas, advice, and of course referrals.  

Approaching a networking contact by first reaching out to help them is a sound proposition. If you have already secured yourself as a colleague or contact who is quick to aid others, then it won’t seem disingenuous when you are reaching out in hope of getting some support coming back to you.  However, if your work style has not been of the open and cooperative type, then quality networking will be more difficult to accomplish.  

Giving of yourself to others may not always have short term benefit, but it can certainly set the stage for longer term utility. And besides, like your mother told you, it’s a nice thing to do! 

New Hampshire has the potential for being a network-rich environment. In many ways, this small pond makes it easier to become a big fish. The best way to strengthen yourself while employed, and to prepare for a time when you may suddenly not be, is to enhance and strengthen the kind of employee you are. Networking should not just be a tactic deployed after a layoff, but rather a skill that you are developing all the time. When done well, the personal and professional relationships you build will benefit you no matter what your employment status becomes. Networking is not only practical, but also enriching. 

NHBR Debut

The New Hampshire Business Review has picked me up as a contributing writer! My debut appearance can be found at http://nhbr.com/apps/pbcs.dll/article?AID=/20090703/INDUSTRY18/906309929.

I look forward to contributing more pieces concerning the intersection of career development and New Hampshire business news. Please look for more pieces and let me know what type of topics you’d like to see covered. Your suggestions are very much welcomed!

Are Americans as Entrepreneurial as We Think We Are?

We Americans pride ourselves on our self-reliance, independence, and strong sustainable work ethic. We believe that our individualistic, entrepreneurial approach to solving problems and meeting needs is what has made us such a prosperous nation. As Tom Peters, the personal branding guru suggests, we are all a bunch of Davy Crockett’s living by our wits and taking care of ourselves one autonomous nonaligned person at a time.

I would think that this Recession, which we are all experiencing collectively to a greater or lesser degree, would be a perfect time for Americans to demonstrate our self-governing nature. With high unemployment, it becomes necessary for each person to self-manage the riskier and more uncertain conditions of life. If ever there was a time to live by your wits, it is when you cannot rely on an employer to provide you with the means for a long-term comfortable, or even basic lifestyle.  

And yet, a reasonable question to ask is, are we as resilient to weather a personal economic storm as we might think we are? Is the typical American worker, most of whom are influenced historically by European traditions, trending toward a practice of creating our own jobs or still relying on organizations and outside employers to be our anchors? Do we have it in our DNA to face an uncertain future truly entrepreneurial or are we just too fatalistic? 

Malcolm Gladwell in his latest book Outliers extracts two historic proverbs, one Western and one Eastern, to point out that Asians may have historically developed more productive work habits and perhaps keener intelligence than have those from the West. The Western proverb (Russian in origin) translates to: “If God does not bring it, the earth will not give it.” The other (Chinese), “hard work, shrewd planning, and self-reliance or cooperation with a small group will in time bring recompense.”

Our European ancestors, who lived under a strict feudal system, may be dominating our current job search practices more so than our Asian ancestors. Our Western mindset may still be predominated by a thought pattern of yielding to higher powers for a determination of our destiny, be they divine or corporate, rather than by relying on individualistic self-sufficiency.

As we search for quality work our traditional and still generally practiced approach is to see, “who’s hiring.” We’ve developed more sophisticated and digital means of doing so, but the widely accepted premise remains that job seekers look for and strive to fill openings offered by bigger and more powerful organizations.

Not too long ago, I had a seasoned and experienced professional ask me to look at his resume and portfolio. He had been in a variety of management positions for different companies from diverse industries. He was unemployed and looking for a position to fill. His documentation was impeccable, rich, and impressive. I had no substantive suggestions to make regarding changes to his papers. However, I did challenge the nature of his approach to finding work. Given his depth of experience, I told him that he would be better off looking for problems to solve within the industries he is most familiar with, rather than limiting himself to looking for someone else’s job openings.

This concept of “grabbing the bull by the horns” by leaning into industries you know and designing solutions to common or hard to solve problems is one that I would like to develop more fully in my next blog. For now, I ask readers to think about the wisdom of creating your own entrepreneurial opportunities vs. just relying on job search techniques. These times may call for a two-tracked approach that optimizes both, not just one path.

New Hampshire Economic Stimulus Update

Now that it has been three months since the American Recovery and Reinvestment Act of 2009 (ARRA) has been law it’s a good time to see what effect this law may be having in New Hampshire. New Hampshire, like every other state needs the help. Our seasonally adjusted unemployment rate is 6.2% compared to 8.5% nationally. So, we’re in better shape than some states, for example Florida is at 9.7% and Indiana at 10.0%, but we haven’t seen unemployment like this since the early 1980’s. The question is, are New Hampshire residents getting jobs yet as a result of the Stimulus money? I’ve been looking into it and this is what I can tell at this point.

There does not seem to be a lot of new hiring yet due to the ARRA. For certain projects and positions in Transportation and Education particularly that have already been planned for or have been underway, then the reallocation of production revenue from the ARRA is keeping those people employed. But they had jobs already. For the vast majority of stimulus categories (see below) we are in one of two places:

1. The Federal guidelines stipulating the expenditure of ARRA funds have yet to be made public.

2. Grants are being or have been written by those state government agencies and organizations who now know the Federal guidelines and they are in the process of bidding for the dollars or awaiting awards.

In either case, the bulk of new hiring to come out of the ARRA is still somewhere down the road. We expect that Washington wants this money injected into the Economy as soon as possible, but in order to keep some control over the quality of the expenditures there is bound to be some red tape involved… and there is.

Here are the categories identified for receiving ARRA funds:

Business/Community: Refers to community development and services, Small Business Administration, and the Rural Business Program.

Education: Including a lot of education for the disadvantaged, early childhood, with some arts funding and technical training thrown in.

Employment/Nutrition: This is a catch-all for job training, hot lunch programs, activities for youth, assistance for needy families, among others.

Environment and Energy: Everything from weatherization projects, polluted site clean-up, energy efficiency, clean water, and more.

Health: Community health centers, SCHIP, health information, and Medicaid assistance are covered.

Housing Facilities: Public housing programming, National Guard, rural housing, and even firefighting assistance falls here.

Public Safety: The Attorney General’s office is getting into the act with violence against women prevention, victimization compensation, and fighting Internet crime against children, being included.

Technology: Basically this is extending broadband to rural areas that don’t have adequate coverage.

Transportation: This looks like the big shovel-ready kahuna, resulting in road, airport, in short, construction jobs.

If you want to look more into the details of the Recovery Plan in New Hampshire go to http://www.nh.gov/recovery/index.htm. I’ll periodically be checking into the status of the plan. As a career professional I want to be able to advise clients how to take advantage of these dollars by knowing who is hiring and for what jobs. I suppose if you’re far to the political right you see this money as tainted and like South Carolina Gov. Sanford won’t dirty you hands with it. But for the rest of us, this is real money designed to lift us out of Recession, while improving government’s and society’s various infrastructures.

If you’re fine with that, stay tuned.