Applying Technology in Hiring

Human contact, whether through professional networking, social connections, or by earned reputation still matters significantly and should in no way be minimized when describing the recruitment and hiring process. If anything, it is paramount. However, another very important track to cover when developing one’s career is the one driven by existing and emerging technologies meant to streamline and optimize the employment process. 

Today this ranges from online job boards advertising positions to Applicant Tracking Systems (ATS) that parse resumes for HR and recruiters. Also, Artificial Intelligence (AI) and machine learning tools, designed to assess the employability of candidates, are now present.  

How to advantageously position yourself for these digital aides and gatekeepers needs to be a key component of a well-planned career growth strategy. Let us take a current look at each of these technical features. 

Online job boards are not very new, in short supply, or complicated. They are little more than interactive web sites that post job descriptions from employers. More recent are job search engines like Indeed and Simply Hired that rummage the internet aggregating job postings from a variety of sources. 

These sites are seductive in that they give the appearance of a job store with profuse amounts of positions just ready for you to pick up while shopping. A common and ineffective ploy is to spend hours responding to jobs on the boards with the only thing generated being recruiters trying to lure you to high turnover 100% commission sales jobs.  

Nonetheless, working with job boards is not a complete waste of time and decent jobs can be yielded. Recommended is to spend about 10% to 20% of your job search time utilizing the boards while being careful and discriminating about what you respond to. 

ATS software allows recruiters to organize vast lists of applicants and their pertinent criteria such as qualifications, employment history, degrees earned, etc., which are most useful to hiring managers when determining who to contact for interviews. For those of us trying to secure an interview we need to be mindful of preparing resumes (and LinkedIn Profiles) that are keyword-rich with contextually used terms aligning our skills and knowledge with responsibilities and deliverables mentioned in job descriptions. 

Therefore, given the need for an ATS-friendly resume that simultaneously is attractive for human readers the challenge is to strike a visually appealing format that won’t confuse the ATS. This can be tricky. If you want a designer resume that looks like those on Pinterest, then forget about passing ATS muster. And with so many companies employing ATS the best strategy may be to pay homage to the many conditions needed to not be digitally rejected in a millisecond, while adding enough optics, and of course solid content, to not have your resume look like just another slice of white bread. Achieving this level of resume optimization is a necessary goal. 

The latest trend, which is expected to proliferate in use and sophistication, involves the impact of AI in hiring decision making. There is a growing perception that relying on a candidate’s skills alone is not consistently producing better employees. The evolving thought is to assess personality more with the goal of finding a well-rounded and compatible colleague.  

To this end, AI is being deployed to identify personality traits gleaned from resumes, online profiles, social media presences, video appearances, you name it. Apparently, this is seen as less biased than human observers. We shall see. (Cannot algorithms be biased too?) 

At any rate, developing a consistent brand and value proposition that includes both your technical talents and your work style/interpersonal characteristics across all platforms may be wise for presenting to human and technological appraisers alike. 

Being prepared for the changes and encroachment of technology into hiring decisions, and by extension career development, has become imperative in today’s employment world. 

When Did the Job Seeker and Employers Become Mortal Enemies

In my last piece I shared with readers the perspective of a long-term job seeker who had engaged in the job search process and the employment success she eventually found. Of course, for many others who ultimately get hired, “success” can often mean being underemployed or taking a pay cut from their previous position. It is a difficult pill for too many to swallow. 

For this piece a very different job seeker viewpoint, that of Linda Norris. As you will see the arduous hunt for employment can leave the searcher questioning what has gone wrong with the selection process. For many trying to obtain employment today, it has become an agonizingly slow, frustrating, and demoralizing slog. Below are the comments of an actual job seeker with a professional background and what she has found to be the new normal. In short, a daunting and often frightening search for work.
 

In years past, a job seeker would create a clear, concise resume, purchase a few local and city newspapers and apply for new jobs. The process would continue with a few phone calls, one to two interviews, a salary discussion with dual party agreement and a few distributed benefits brochures. The candidate would agree to the new job description with all its trimmings, dress professionally and start their new job. 

Then the internet arrived and the race for every company to get their job postings online. This worked for several years, until the arrival of Big Data, job coaches, job recruiters, job boards and concierges, job consultants, online job applicant profiles, pre-pre-employment online testing, candidate profiling, and other assorted job seeker tools that employers now use to weed out, but not hire candidates. 

Job seekers today must sort through a maze of confusing, conflicting, often out of date job boards and misleading employer web pages. There are lengthy job applications, which consume hours and hours of job seekers online time and resources. 

We are expected to willingly participate in online Pre-employment testing, Pre-Candidate quizzes, candidate profiling, multiple resume and document uploads, software testing downloads, Skype interviews, video conferencing from home, and multiple, time-wasting phone screens. 

Many job application interviews run into 5-hour stretches. These multiplex, invasive candidate selection processes are like the torture methods used in the Middle Ages. While the job seeker is not actually tortured physically, they often are intellectually. 

Once the online job seeker profile is completed and submitted, then there is the Candidate’s Application, EEO statement, resumes/documents to upload, the Pre-employment tests, applicant’s job scorecard and the applicant’s dashboard to be reviewed. After that there is ongoing, internet searches of the applicant to gain insight to their inner thoughts and deeds. If they have a Facebook page, a Google page, etc. this too is evaluated before the candidate can be hired. If the candidate rejects social media, then that rejection is also interpreted. 

Educational GPAs are evaluated, from grade school to college. The amount and fluency of foreign languages spoken or not spoken, is a criterion for hiring a job seeker. The candidate’s neighborhood, city, and state are also used as criteria for hiring. Driver’s license numbers are requested on applications, so that driving records can be interpreted, even library cards, overdue books, and fees paid are subject to interpretation by a future employer. 

What does all this invasion of a candidate’s privacy have to do with a new job? How does all this over-detailed, invasive micromanaging of a potential candidate’s lifestyle prove abilities to an employer? 

Why has the job seeker been placed in the position of being a mortal enemy, all for want of a job? 

Leave No Stones Unturned In Your Job Search Strategy

Barri Wyman, formerly of Keene, NH is the kind of employee every company would want. She is hard working, loyal to her employer, dedicated to keeping up with the changes in her profession, and consistently driven to bring about a high quality work product. 

However, the Great Recession has not been kind to valued workers like Barri. She, like millions of other Americans, was laid-off and has spent many anxious months trying to find work in an employment market with few jobs, especially for the mature worker. 

Barri recently landed a great job. Although it involved a pay cut, she is pleased that the new position utilizes her years of experience while offering challenges and opportunities for professional growth. I asked Barri to share what she has learned from a long hard job search and below are her thoughts and advice for today’s job seekers. 

Have you heard the expressions, “Leave no stones unturned” and “thinking outside the box”? These suggestions ring true for managing a successful job search!  

Your most critical resource for landing the right job is your network of direct contacts with potential employers and agencies who know your capabilities, your work history, your work ethics and your value as an employee. Grow this network constantly through in-person and online business networking opportunities. Introduce yourself and ask your existing contacts for introductions. To build a network, I recommend attending every function you can manage in person that even remotely connects you to new people. Don’t just go to job fairs. Network heavily in every imaginable way – in person, through LinkedIn and other professional online networks, local chambers of commerce, volunteer work, talking to people you meet when out and about socializing – leave no stones unturned; be creative and use “out of the box” approaches; and be very, very courageous and assertive.   

Always research companies you are following and/or applying to and search for people in your business and/or social network who have direct connections to the company and are willing to be a spokesperson on your behalf. With hundreds of people applying for each position, employers and agencies appreciate recommendations from individuals whose opinions they respect; it’s the most effective filter of the applicants. Otherwise, you are dependent upon your use of the exact buzz words in your resume and cover letter that company is using as an applicant filter, and you still may not make it to the top of the list. 

Your network of contacts should involve a two-way relationship; don’t just “take” – offer your contacts something of value to them in reciprocity. Stay in touch frequently and always thank these people for their support. Hand-written thank-you notes and help with projects continue to be important and take more effort than just a quick email or online thank you message. And always follow up an interview with personal thank you notes to everyone you met. Even if you don’t land the job, they will know you valued their time; they will remember you, and they might lead you to another opportunity. 

“Leave no stones unturned” in your job search resources; follow specific companies and apply directly through their websites; check public and unemployment job boards for opportunities, then start following those companies that post jobs, and apply direct if you can; ask for referrals from your business connections; and, seriously consider working with agencies for temp-to-hire or temp jobs that can also lead to full hire and/or new business connections. Spend at least six hours daily Monday through Friday pursuing all these resources and keep track of what you’ve done so you can keep checking in until you land a job you like.  

Create and maintain a list of your skills, experience and accomplishments with real “stories” that support your claims. When preparing for an interview, fine tune a copy of the document to fit the job you are interviewing for and review it to have the information fresh in your mind. There’s no worse feeling than drawing a blank when asked a question! 

The job search, especially if you are unemployed, is a bit nerve wracking, but it is also a tremendous learning opportunity in many ways and opens new insights and connects you to people you might never have encountered otherwise. 

Are Job Boards Worth Your Time?

Job boards, such as Monster, CareerBuilder, Indeed, and SimplyHired are getting a bad rap these days. The word is out that job boards are no longer effective or relevant for job searchers. Their image problem can be summed up in the words of a client who recently said to me, “C’mon, have you really heard of anyone getting a job from Monster?” 

It was not that many years ago job boards were seen as the next great thing. Instead of going to newspaper classifieds, job seekers could now go online to these supercharged job listings that held many more postings of descriptions from all over the country. Not only that, but they were being constantly reviewed by recruiters searching for talent. I remember speaking to a recruiter in 2008 who told me most of his day was spent trolling Monster and CareerBuider. They certainly were an improvement on the old and restricted methods available pre-Internet. 

In the meantime, however, the job searcher experience has deteriorated using these sites. Users now find themselves flooded with cheap emails from for-profit “career” schools asking them to spend money they do not have or from New York Life and Aflac and the like trying to convince them to become 100% commission salespersons. Oh and of course, starting your own franchise for whoever will really change your life for the better. Right! I have gotten to the point of recommending to clients who heavily use job boards to dedicate an email address to their job search, so that their regular email does not become inundated with this junk. 

Another concern for many regards posting their resumes to these sites. Yes, many more eyeballs will be on them, but maybe not all the eyeballs belong to people you want to see them. In particular, is the worry about contact information. Of course, you need to have a way for potential employers to reach you, but do you want your home address seen by a large anonymous audience? This is one of the reasons why more and more people, particularly women, are opting out of having their mailing addresses included on their resumes. 

Probably the biggest problem is that many jobseekers think sitting at the computer for a few hours each day submitting their resumes for positions that have great sounding job descriptions, but for which they have no networking connections at all, is job hunting. It may feel like you are doing something valuable, but the truth is very few jobs are acquired this way. Too much time can be wasted, and your frustration increased. 

So, are job boards passé? Not necessarily. They still have practical uses. I often recommend they be used for research. For example, individuals who are either trying to enter the job market or who are hoping to transition to some different type of employment can find the job descriptions included on job boards revealing. By finding appealing descriptions you can more easily determine how you are a fit for such jobs. Does your list of qualifications closely match the required skills for the job? If not, what can you do to reinvent or improve your professional status? 

Another great use of job descriptions on these boards is to use them for harvesting relevant keywords. When tailoring your resume, it is important that it contains keywords like those contained in the job description you are targeting. Alignment of what you have to offer with what a potential employer needs is key to securing an interview. 

And yes, sometimes people do find jobs on Monster. I place it far below good networking and even outreach to recruiters in effectiveness, but it can happen. In general, I recommend spending about 10% of your job search time looking at job boards, 20% getting the attention of recruiters, and 70% on effective networking. 

The challenge for job boards is to stay relevant in the ever-changing world of job searching and career development. Time will tell if they can do it. 

Is There Really a Talent Shortage?

There are some common claims being tossed around in the national self-diagnosis now occurring of why hiring is not significantly picking up. Declarations such as employers are learning to do more with fewer employees and that there is too much economic uncertainty to risk hiring employees, especially after how bad businesses were hurt at the start of the recession, are two assertions often heard. 

There is another claim that does not get quite as much play but is starting to be heard often enough. It is that employers cannot hire as much as they would like because there is a talent shortage. 

Apparently, the workplace is changing so rapidly that schools and the individuals attending them cannot keep up with newly designed job descriptions, many of which contain specialty requirements. This seems particularly true in industries such as IT and engineering.  

However, the alleged shortage is occurring throughout the workforce — or so many employers tell us. We can easily be left with the impression that growth in innovation is now so exponential that it is the fault of our lagging workforce not preparing themselves briskly enough for the new world order. 

So, is there really a talent shortage? Upon closer examination it may be that employers are unwittingly perpetuating a shortage and dampening hiring as a result. 

Yes, employers do feel there is something wrong with the candidate pool. And that something is that candidates are not qualified enough. If there were more qualified candidates, there would be more hiring. This seems to be their charge. It must be the candidates’ problem, right? 

But let us look at how the employer landscape has changed for potential employees. Employers are extremely cost conscious because of the recession. This has caused them to reduce and consolidate their workforces. Specialty hybrid positions have been created to produce more multiple-skilled positions than existed pre-recession. Therefore, when an opening occurs, a candidate is supposed to be specialized in not just one skill set but in more than one. Obviously, the pool of likely candidates just shrunk a lot. 

Let us dig a little deeper. Among the costs being saved is in reducing or eliminating training and development. Why spend on onboarding when you can hire plug and play defacto independent contractors for specific projects? With no onboarding activities the expectation is that candidates must be ready to produce with little to no ramp-up time. This may discourage candidates from applying or is the cause of early departures once hired.  

Another issue employers must contend with is the huge number of applicants sending in applications. A screening process must be used that selects out all but the “best”. This increasingly means use of applicant tracking system software. Two issues with this type of software. One is that it is not always very nuanced enough or sophisticated. Second, use of even the most effective software requires skillful and dedicated HR use, another area seeing cost cutting. 

Potential talent is being screened out. A related issue for employers is maybe they could at least let applicants know that their application was received and processed, then they wouldn’t be left wondering if their application ever made to you, reducing the number of times they apply for the same position. 

Sure, the workplace is changing, and it is important for candidates to keep skills current and to apply to only those positions for which they are qualified to succeed. But employers also have a responsibility to examine their hiring practices to see if they are contributing to not only their own “talent shortage”, but also to the stubbornly low levels of hiring nationwide.