The professional, business, and employment social media online platform LinkedIn is at it again, but in a bigger way this time. As individuals who regularly use LinkedIn to source talent, post jobs, display professional profiles, or network with other users we know that LinkedIn frequently tinkers with the interface to “improve” usability. It has always been a dynamic and growing service and one must assume they are doing something right with $3B+ in annual revenue and 460+ million user accounts worldwide. Not bad for a novel concept that first went live in 2003. 

The latest big set of changes has been rolling out for the past couple of months following the completed acquisition of LinkedIn by Microsoft in December 2016. Time will tell of course if this will be a good move for both parties. Let us hope this deal does not go the way of doomed Microsoft ventures like Nokia’s handset and aQuantive software. However, given the financial heft and prominent position in the digital services market Microsoft enjoys it is reasonable to expect that this takeover will boost LinkedIn’s standing and influence in the career and employment services space. 

Without getting into the weeds of all the many new minute interaction changes of the website, and there are enough, so that a new learning curve has appeared to get familiar with the site, it nevertheless appears to someone like me that I am increasingly finding LinkedIn to be my digital place to go to work. And I am not alone, Logging into LinkedIn.com is becoming my virtual commute to a real job. 

As in a traditional workplace there are those I work with frequently and closely on a project, those I know remotely, and those I am reaching out to as potential sources of value and opportunity. It is in these areas of taking connectivity among professional people to a more functional, transparent, and far-reaching level where LinkedIn holds great promise. 

The effects of globalization have thankfully become a hotly debated issue politically, but in the world of e-commerce impacted as it is by the powers of social media and crowd sourcing, the players are not waiting around for slow moving governments to set the rules. Global inter-connectivity and commerce is just starting to get ramped-up via international platforms like LinkedIn. It looks like we are heading into a world in which small-scaled and remote outreaches among millions of entrepreneurs, freelancers, microbusinesses, and small businesses across the planet can be exchanged 24/7. 

LinkedIn, and now by extension Microsoft, are betting on this proliferation of e-business, so much so that there is a mission to “economically graph” the world through its site. What does this mean? As Jeff Weiner, LinkedIn’s CEO puts it, they are committed to digitally mapping the global economy by building a profile for every member of the international workforce and for every company in the world. 

Further they intend to digitally list every available job in real refreshed time, list every skill needed to perform those jobs, and identify every school or training facility providing the skill instruction needed to perform these jobs. Facilitating an efficient, timely, and rich flow of information that connects these dots completes the goal. 

Given this infrastructure the potential for enriching current employment, business development, and career needs while also fulfilling the talent requirements for the innumerable jobs of the future seems highly likely. 

An expansive vision of the possibilities e-commerce and e-networking can deliver should be embraced. Many new careers can be made from leveraging a dynamic global economy. Engaging in international business does not any longer have to just be reserved for large multi-national corporations. If one can get a higher quality business or career solution from New Zealand rather than from New Hampshire no matter where in the world one lives, we should expect that to be the new normal and compete appropriately. 

I had a conversation with a Manchester, NH stockbroker the other day who was bullish on the future of U.S. manufacturing. Parenthetically, this claim and others he made reminded me of two things about stockbrokers. One is, they necessarily have an eye to the future, and two they can disrupt conventional wisdom with their insights. 

So, what are we to believe about the current state and future of manufacturing careers in the U.S.? Recent history and economic news have shown a declining trend for manufacturing jobs for some time now. A combination of developing nations exercising their newly found means of competing with advanced economies and the Great Recession with its sharp decline in manufacturing employment leave many thinking that work in the manufacturing sector has been left behind in the 20th century. 

To see why, let us look at the reasons manufacturing declined in the U.S. in the first place. The most obvious factor was the relatively high costs for energy and labor that were determined to be less burdensome for employers overseas. In my view, other factors also contributed such as weaker or nonexistent unions and less stringent environmental laws. For the past few decades, the practice of offshoring manufacturing jobs has been seen as a benefit for owners and stockholders of U.S. manufacturing facilities and a commonplace practice. 

However, it may be premature to call U.S. manufacturing finished even though many of these same conditions still exist. So, where is the optimism for U.S. manufacturing? It comes from a confluence of emerging factors that over time may mean a possible manufacturing resurgence. 

For example, we are seeing: 

• Lower energy costs domestically thanks largely to more natural gas; 
• Logistical costs involved in procuring raw materials and shipping finished goods from overseas are increasingly onerous; 
• It turns out the quality of many products made abroad are not consistently high; 
• International labor costs can change abruptly and sometimes considerably; 
• Manufacturing is becoming more sophisticated requiring a more educated workforce; 
• And we are experiencing growth of a patriotic ethic that discourages shipping jobs overseas. 

To what extent these circumstances will boost manufacturing has yet to be seen, but it is worth tracking if you are thinking of a career in goods production. 

Speaking of manufacturing careers, they are more varied than many may think. Of course, we think of machinists and production technicians, and the like, but there are more careers in this sector than those involved in operating machines. Jobs requiring managing and developing personnel should continue to thrive. It is also worth noting The McKinsey Global Institute pointing out that approximately 1/5 of every dollar of product output is in professional services ranging from engineering to marketing to transportation to office administration. When manufacturing expands, so do these supportive careers. 

Another class of careers to consider are those in manufacturing that have yet to be invented. Let me explain. We know that jobs heavy in routine procedures performed in predictable environments are at risk for automation. We also know the manufacturing tasks that are technically feasible for automation are moving targets depending on the state of robotics and artificial intelligence, which together are exceptionally dynamic.  

The work in this sector that is relatively safe from automation for now involves jobs providing innovative ways of improving production and jobs that increase the collaborative engagement between humans and machines. Tasks that are enhanced by creative and productive partnerships between people free to be inventive who direct their robotics to handle the relatively rote work is where much of the future of manufacturing could be. 

To be clear, a vibrant manufacturing sector is needed to employ many who feel left out of the globalized and automation-heavy economy, but it is not our grandfather’s manufacturing that is returning. So yes, let’s be both bullish and prepared for the manufacturing careers of the future. 

The recent presidential election has put the demands and anger of the working class front and center in America’s attention. The economic and cultural influences brought on by encroaching globalization and automation are changing employment — and by extension many people’s lives, in ways that are deeply unsettling and unpredictable. 

The short-term fix appears to be an electorate choosing a new president who has a penchant for, shall we say, over-promising what he can do about the situation. If these promises are combined with under-delivering in the creation of jobs for this cohort over the next few years, then we will likely be playing out another struggle for what, if anything, the government can do about employment during the 2020 election. 

I hesitate to look to the professional class for solutions to the employment and lifestyle anxiety being felt by the working class. Ultimately, this more economically disadvantaged group needs leadership to help them assess and adapt to the new world order that is increasingly being driven by globalization and automation. 

Neither political party is adequately providing the needed tough love leadership and straight talk to the working class. We hear plenty about nostalgia for the good old days or that the real problem was due to hoarding by the rich, but when has anyone acknowledged that world markets are moving toward knowledge-based economies that call for fundamental changes in the way workers plan for employment? Unfortunately, we never hear it. 

We are witnessing large-scale worker displacement. I for one do not see an end in sight. So, when contemplating the best course of action for those who have chosen to curtail their education at the high school level and work in traditional industries it is difficult to see a quick and easy fix. 

To say everyone should go to college is over-simplistic. To say we should reverse the march of time is unrealistic. This country has a serious problem on its hands and if nothing else the presidential election of 2016 has given us substance for a serious debate about where we go from here. 

One thing is clear — employment will continue to go to those with skills and expertise that are marketable. Increasingly, these jobs will be technical and specialized and require considerable education and training. However, not everyone is going to be driven to be a maven in some area. It still should be okay that some people just want a half-way decent job with reasonable compensation and not be looking to set the world on fire with their careers. The question becomes how should an individual with limited education and a strong desire to work in a traditional or straightforward job plan for their future? 

I was recently drawn to the November 2016 New Hampshire Economic Conditions issue published by the state’s Employment Security department’s Economic and Labor Market Information Bureau. Their feature story looks at both “Specialized” and “Baseline” skills most in demand in New Hampshire’s labor markets as derived from an analysis of online job postings. What struck me when reading this report is that it is a window, albeit a small one, into a way of measuring what employers want, in other words what is marketable. And given the context of this piece it is the baseline skills I’m most interested in, since as the qualifier suggests these are skills that do not require a lot of education. 

The most frequently listed baseline skills were communication, writing, multi-tasking, time management, detail orientation, planning, and being organized. Nothing too earth- shattering here. These are the kinds of things someone can do that are desired in the workplace and do not require sophisticated preparation. Perhaps, identifying the basic old-school abilities is where the working class should look to begin or restore their marketability in an uncertain world. 

Let us keep this conversation going. The people showed they are willing to overlook a lot of things in a new president in order to be heard. So, what should they be hearing? 

I guess it is a sign of improvement when a new problem can be seen as less egregious than a previously harder to solve problem. For much of the past eight years we have concerned ourselves with getting people back to work — any work. To a large extent that has happened. Unemployment rates and the number of workers who can say they have a job are back to pre-recession levels. So now we have the “luxury” of concentrating on a replacement problem. That is the issue of workforce and labor shortages. 

U.S. employers are struggling to find qualified workers in several fields, resulting in business expansion difficulties and by extension national economic constraints. It does not sound as bad as the employment bounce-back the recession threw at us, and it should not be. However, if left unsolved it could become another factor reducing our global competitiveness and economic growth, spurring calls for talent immigration, automation, and offshoring. 

At an individual level, the college student trying to select a major; the college graduate attempting to launch a career; the established professional looking to make a career transition; and the entrepreneur seeking lucrative opportunities, are among those who may benefit from an analysis of where the workforce shortages currently exist and where employment projections are anticipated. Although such knowledge and considerations are not necessarily paramount determiners of one’s career development, they are worth investigating to see if an alignment exists between these trends and one’s enduring or potential value proposition. 

There are several reasons for the decline in qualified workers with demographics being the big one. The aging of Baby Boomers is naturally leading to more retirements. Domestically, there are not enough replacements for these retirees. Ten years ago, 400,000 workers retired per year . That number has risen to 1.2 million today. 

Also, the older population creates increased demand in fields such as healthcare where more workers are needed than in the past. For example, physical therapists, occupational therapists, and even doctors are already in short supply and are still expected to be in the future. 

However, it is not just in healthcare where shortages exist. To be honest it does not appear that labor deficits are confined to just several industries, but rather that it is a more widespread phenomenon. Even declining industries, such as manufacturing, are experiencing acute scarcities. 

Of course, not having enough workers trained with specific skillsets compounds the problem, but largely it is coming down to some basic math. Our bench is not populated enough to fill the number of vacating positions. 

This should be good news for working-aged people. It suggests there could potentially be many fields and openings to pick from. Other benefits over time should include rising wages and continuously improving working conditions designed to retain talent. 

To best position yourself to take advantage of this general opportunity some other trend lines should be considered. The Bureau of Labor Statistics foresees service sector jobs capturing 95% of newly created positions between now and 2024. Healthcare as mentioned above, and social assistance jobs together will become the largest area of employment, surpassing government and business services jobs. 

Technical occupations will also grow in number and demand will increase looking forward. Automation will eliminate some jobs to be sure, but more likely is that technology will transform jobs that still need a person involved. The energy, transportation, and data analysis sectors are among those in need of technically trained people who can interact with and leverage technology productively. 

I do not want to treat too lightly the menace workforce shortages can have economically and socially. It is a serious issue, especially for some businesses poised to grow and expand. Yet, compared to the recessionary years, I see more opportunity here than threat for the existing workforce. This allows new workforce entries to ensure they are selecting careers that can best fit their skillsets. 

In general, career competitiveness is likely to get, well, more competitive in the coming years. There are several factors indicating that to secure and retain a truly meaningful and satisfying career each of us will need to manage stiffer headwinds. We may not be able to change the wind velocity or direction, but we can adjust our sails. 

What headwinds am I referring to? Well, as anyone who has read my pieces before knows the two principal factors impacting the future of work in the U.S. and around the world are globalization and automation. These alone are introducing a host of competitive actors, both living and non-living. Being able to offer more employment value than other people around the planet, and more than the machines which are getting better at reproducing routine and now even sophisticated tasks, makes for a tough challenge. 

Beyond the gales emanating from an increasingly integrated and technology-based economy are those of our own making. We all tend to make unforced errors that result in establishing the right career more difficult. These are the impediments we throw in front of ourselves that come from flawed thinking and behavior patterns residing deep in our psyches. And with career competition expanding due to forces beyond our control, let us at least agree it is wise to confront the missteps we tend to cause ourselves. 

Who among us cannot identify imperfect responses of our own making, many of which are based in the way we make decisions? Perhaps, we are too impatient and restless wanting quick resolutions to problems and clarity to uncertainty before the best course of action has been adequately determined. 

Stress also affects the way we decide, and it usually does so in a way that quickly mitigates temporarily the stress at the expense of a better longer-term outcome. Any actions that take us away from a carefully planned and systematic approach to making the big decisions in our lives, such as choosing and setting courses for a career, will weaken our competitiveness. 

Decision making can be thought of as a process with sequential steps to be followed. It begins with clearly identifying the decision to be made, then gathering necessary information, spotting alternatives, assessing evidence, selecting options, acting, and reviewing the chosen conclusion. Doing this well requires discipline and strength of mind, but the higher quality decision making that can emerge better positions us for career competition we will face. 

The practice of reflection also can play a powerful role in navigating through uncharted waters. The Benedictine nun, author, and speaker Joan Chittister is quoted as saying, “Find the thing that stirs your heart and make room for it. Life is about the development of self to the point of unbridled joy.”   

The same can be said about our careers. As we reflect on what matters most to us and what jobs need to be done in the world, then we can best merge the two to find our career choice. Our way to realizing our career becomes more apparent. 

The signs of how we should work have always been there. They began in childhood and have followed us through maturity. How we perceive and become aware of things, people, events, and ideas followed by the conclusions we make about these phenomena shape who we become as people and as career professionals. 

The interests we cultivate, the values we hold dear, the motivations that propel us, and the skills we develop lead to a unique set of criteria that form the foundation of our value proposition. In other words, they make us competitive. Reflect on what that is for you. 

We can look ahead and fear the storm clouds, or we can accept the adverse winds as a call to action to improve our competitiveness and to be the professionals we were meant to be. 

In the career space, it is becoming increasingly certain that the future of careers is increasingly uncertain. The headwinds of change are strengthening and what in traditional employment has looked stable is now looking unstable. 

There are a variety of economic and social shifts ushering in this climate of modification and adjustment, influenced largely by globalization, technology, and changing demographics with these trends looking irreversible. Given that significant change has a way of making people nervous and anxious, it could seem that the future may be something to fear. But what if we were to reframe this phenomenon as an opportunity? It can be done. 

Viewing undetermined career variations favorably begins with asking the question, “What valuable career(s) has/have yet to be established?” To begin answering the question let us pass through a portal, which allows us to view the world’s many challenges. There is certainly no shortage of problems in need of resolutions. The demands are countless and the need for bold, positive, and progressive actions, leading to widespread beneficial advances is urgent. 

So where do we begin? Following are my picks for top categories where future talent can best direct their energies — in ways about which we can only today dream. 

Poverty: The most egregious plight continuing to poison humankind is the plague of poverty. It burdens us all economically, in terms of security, and of course morally. Must we continue to accept that so many of the planet’s people struggle to live healthy lives of happiness and fulfillment? 

Economics: If there is one thing we learned from the recent recession it is that our economic health is far from secure. Expertise in the financial industry and among the monetary decision makers is required to maintain a fiscal model free of the wild and dangerous speculative swings that can so devastate Main Street. 

Healthcare: Preventing and treating disease, promoting wellness, and leveraging recent breakthroughs in science and medicine contribute immeasurably to the number of career opportunities. Projections are that Healthcare will see very strong growth. Many lives are just waiting to be made healthier and better. 

Environment: Managing a growing global population that demands more use of finite resources and higher living standards is our collective reality for the foreseeable future. There will be no shortage of creative solutions to be discovered assisting the planet in supporting the burgeoning masses. 

Business Services: Aiding business to provide the necessary and desired goods and services, which will elevate and sustain enjoyable and productive lives remains important. Profitable and rewarding models and techniques are still in need of detection and development. 

Lifestyle: Crafting the zeitgeist of new eras will be in the hands and minds of those involved in the arts, fashion, music, literature, and culture as they seek novel ways of expressing their times. Creative facility is waiting to be unleashed to communicate the spirit and meaning of ages yet to come. 

I could go on. Energy, International Relations, Social Work, and many other fields hold promise as areas for future career development. Societies yearn for original and fresh approaches to improve and better the world. All of us, young and old, have the capacity to meet this demand. 

We owe it to ourselves to nurture and expand an entrepreneurial mindset, leading to innovative problem solving and wealth creation. Let us train and orient our youth especially to be entrepreneurial success stories and not merely laborers practicing routine procedures.  

Discovering concepts new, untried, and effective should be encouraged as much if not more than reproducing commodities. Permit and reassure our students and children to take reasonable risks, collaborate with like-minded entrepreneurs, and allow intelligence to be applied in peculiar and offbeat ways. 

It can be exciting and energizing to think that original and valuable careers are waiting to be spawned. It gives us hope. 

Economies, and by extension careers, reward those human characteristics most in demand. When muscular strength was most in need during times dominated by agriculture and mechanical ability became required to operate and maintain machinery during the industrial age, those abilities were rewarded and revered leading to employment for those possessing such skills. 

The age we have now entered, particularly since the invention of the microprocessor, is one around which cognitive competency or intelligence is highly honored. High paying and stimulating jobs are increasingly going to the smartest among us and there is no end in sight of this trend. 

Historically, there has always been a need for intelligent people, but the correlation between cognitive ability and compensation was never as strong as it is today. One could have been an astute lawyer, financial planner, or mathematician at the turn of the 20th century, but the economy just did not reward those people at the levels that can be done today. We have created a much more complex economy requiring well-informed, inventive, and knowledgeable people who can navigate and derive value from what is for many of us a puzzling network of esoteric information in so many areas. The employment landscape for people with certain kinds of cognitive capacity is flourishing. 

For years we have heard about high unemployment rates and at the same time we have heard there is not enough talent to hire for hard to fill positions. The jobs that are vacant seek individuals with know-how in management, engineering, data analysis, and many other areas where information processing, creativity, and workforce resourcefulness is called for. 

Professionalism is deepening across fields that include medicine/healthcare, law, higher education, the sciences, the military, advanced manufacturing, and finance. Routine and relatively low-skilled operations will not bring competitive advantages to these career categories. Only accelerated thinking will. 

As a result, we are seeing the growth of an educated class. According to the U.S. Census Bureau only 4.6% of the U.S. population had attained bachelor’s degrees or higher in 1940. Today it is 32%. As this educated class continues to earn at relatively robust rates it appears to create an impression of inequality and disenfranchisement, such as we see being exploited in our current presidential election. 

However, meeting the cognitive demands of a more intricate and perplexing economy requires educated people. Blaming success is not enough to improve the lot of us all. Directing one’s individual energies to where the expertise is most needed will. 

The number of us prepared to optimally function in the globalized cognitive economy is not enough if we are to continue being among the world’s leaders in innovation, business, and social transformation. Without relatively easy access to higher education for those with the potential to take the most advantage of this opportunity means we all lose. Let us agree that lifelong learning is essential for each one of us and entry into a college experience that challenges and pushes us to maximize our cerebral capacity benefits us personally and collectively. 

However, the expense of higher education is too high and makes going to college prohibitive for too many Americans. The cost of college has risen too much and too fast. To put this cost hike into perspective the New York Times’ Economix blog shows that since 1985 the cost of general consumer items has jumped 200+%, gasoline prices have risen approximately 300%, and medical care 350%. But college tuition and fees — 575%! Are you kidding me? How is this in our best interests? This destructive level of inflation needs to be controlled. Our long-term economic development relies on it. 

Equality of opportunity is a virtue and should be the basis of much of our public policy. Opportunity is stifled when only the rich can afford to go to college. Opening the doors to higher education invites more participation in cognitive careers and expands the education class to more inclusiveness. 

“Finally! I finished! What a slog! I am a 2016 college graduate — proud, tired, and like Robert Redford’s character at the end of that old movie The Candidate asking, ‘What do we do now?’ 

This endeavor turned out to be harder than I thought. I knew it would be a lot of work, but not this much. It’s hard to remember what life was like before college. I guess I was a kid. I don’t feel like a kid anymore, but I’m not sure I’m an adult either. 

So, in the beginning I thought I would be an accountant like my uncle, and I went to a school known for accounting and finance. During my first year, I must admit, I didn’t work very hard. Dorm life meant freedom and I took advantage of it. The parties, new friends, and lack of rules compared to home were seductive. My grades stunk and I ended up on probation by the end of my first year. 

My parents aren’t rich. They were angry when they realized they had spent their hard-earned money on that year and that I had little to show for it. The message from them became that if college was important to me, then I would figure out a way to go back and make it work. And by the way, part of that figuring was how to pay for it, because they weren’t going to. 

During the summer I resolved to go back, but to a different school where I could have a fresh beginning. A big part of the motivation was in learning that a college graduate on average earns $17,500 more annually than someone with just a high school diploma. Over a 40-year career that could really add up. Also, I did want the satisfaction of showing my family, friends, and myself that I could succeed with this challenge. 

So, I found a liberal arts college with a business focus that accepted me and some of my credits. In all it turned out I lost, or should I say, I partied away about a semester’s worth of credits. The Financial Aid office helped me to get the loan I needed, and I started the Fall as a Business Administration major. Because I could see the very real possibility of owing a lot of money when this was over, I was determined to try to finish in three years, instead of four. 

To try completing my college education in three years turned out to be unrealistic, for me at least. Many of my classmates had the same goal and for some they were disciplined enough to pull it off. But I found the toll of taking between five and seven major classes per term daunting and in the end, I needed three and a half years to satisfy all requirements and earn the bachelor’s degree. 

So, here I am with a degree in Business Administration and $30K in debt, which is the national average, so that’s not too bad, is it? Although the Career Office at school helped me complete a resume and obtain a 3-month long internship with a financial services firm during my Senior year I still don’t know for sure what I want to do.  I have six months before I need to start paying back the loan, so I know I need to figure it out soon. 

My future looks uncertain and kind of scary. In college I always had a syllabus and course guides to tell me what I needed to do and when things were due. But a guy at my internship laughed at me one day and said not to expect real life to have a syllabus. He said to be prepared to think on my feet constantly and to work both harder and smarter or be swept away by the competition that can come from anywhere in the world. 

Oh, here is a job notice for a produce associate at a grocery store not too far from my parent’s house. It’s not what I went to college for, but I’ll apply anyway and hope I get the job. I know that I must get an apartment and need to start paying back this loan soon!” 

So, here we are amid the 2016 Presidential race, an election cycle that is likely to go down in American history as one of the most unusual and unpredictable contests ever for selecting our next president. A chief factor contributing to the volatility of this election concerns a rarely seen and powerful reaction coming from a cohort that has been with us for well over a hundred years — the racially white, economically middle class, high school-only educated worker, once commonly referred to as the blue-collar worker. 

The anxiety, fear, uncertainty, and anger of this significant electoral group has shaken up and defined this cycle’s race in a way that most of us, including the political pundits who follow this stuff for a living, did not see coming. This class angst has led to the rapid rise of at least two presidential candidates, who were not expected to be major players when they entered the fray and is driving much of the conversation among all of those still contending for the big prize. 

There are concrete and measurable reasons for the white, blue-collar worker to be apprehensive and they fall across economic, racial/ethnic, demographic, and educational domains. Technology is eliminating many low and mid-skilled jobs. Globalization is increasing competition. Whites are seeing minorities increase in numbers and power sharing. Having less than a college degree puts one at a greater employment disadvantage. When members of this contingent, particularly males, see that their fathers had an easier time achieving the middle class dream than they can, then a deep demoralization sets in. 

A report by two economists that received much attention at the end of last year showed that death rates for white, less-educated Americans aged 45–54 have increased since 1999. Drug/alcohol-related deaths and suicide are propelling this boost. Clearly, something is amiss, and it appears to have reached a breaking point with this election. 

The social and economic causal conditions mentioned are colossal and not reversible. Oversimplified diagnoses coupled with over-promising, which is what presidential candidates largely seem to be offering, will not allay the real fear people are feeling. Strong leadership that empathically acknowledges the discomfort, unease, and confusion people are feeling is a start. But rather than offering unrealistic and bombastic “solutions” it needs to be recognized that as a country we need to rally around outcomes that do not pit one class, race, or ethnic group against another, but instead meet these complex challenges with national resolve. 

In a word, jobs are at the crux of this issue. It is reasonable to ask, what is the white, blue-collar worker with only a high school education to do? To begin answering this I go way back to Aristotle who said that in order to achieve true happiness we must depend on ourselves. Of course, collective action politically and economically is important, but most fundamentally each of must assess on our own the world we are now in and determine for ourselves the best course of action to take for sustainable employment given the daunting headwinds we face. This takes clear, critical, and reflective thinking, resulting in high quality decision making. 

Each of us needs to think of ourselves as an entrepreneur. No, we are not all going to start businesses, but we are going to be approaching our careers similarly by developing, organizing, and managing the enterprise of “myself”. This involves initiative, risk, and when done well, reward. A good entrepreneur finds opportunities from among many distractions, they are innovative when conventional approaches do not work, and they are organized and productive in meeting their goals. Does being like an entrepreneur require a college degree? For many yes, for others no. 

There is a lot of need in the world. We are far from saturating all the actual and potential jobs that are or will be available. Triggering an action with an uncertain outcome is not easy and it is fraught with unpredictability, but our careers depend on it — even for the white, blue-collar worker. 

There are significant reasons for sharing your career field expertise with others. Doing so, 

1. a) establishes you as a qualified and trusted resource among colleagues, management, and customers;
2. b) aligns you with other experts, thereby enhancing your comprehension and skill capacity;
3. c) better positions you for future career advancement opportunities; and
4. d) brings you the profound satisfaction that comes from becoming an emerging master within your profession.

LinkedIn, the professional social media platform where we have all heard we are supposed to be present, has developed into an excellent tool for communicating, sharing, and promoting your expertise. Utilization of LinkedIn and its core features can result in you having the means of crafting a powerful and multi-dimensional message for all those seeking the sound judgment and competence you can provide. 

Given the LinkedIn development team’s commitment to dynamism and continuous improvement, today the site is a fine-tuned mechanism for you the career specialist to hone and project your know-how. Let’s review the ways this can happen. 

I predict the online profile/portfolio hybrid will eventually replace the traditional resume. I cannot say exactly when this will happen, but we seem to be headed in that direction. Easy access to your profile will be mandatory and expected. So, there is no better time than the present to start getting on with this trend. 

LinkedIn allows you to tell your professional story in the first person without the constraints of resume conventions. Fill out your profile as completely as possible. Use the Summary to introduce yourself in an engaging manner that discloses how your journey began, how your passion was ignited, and where you see the industry and your role in it headed. 

The Experience section should be packed with accomplishments — the more quantifiable the better. 

The Skills & Endorsement piece should be keyword-rich, and your headline needs to communicate your career title, not your current job title. Oh, and don’t forget a professional headshot, not a detail cropped out of a wedding picture. 

LinkedIn’s advancement in becoming a repository for work samples, slide shows, videos, and yes, your traditional resume among other valuable pieces, has been a smart move permitting professionals to now have the means to post performance evidence that can speak louder than words alone. Populate this area with artifacts that pop and make your efforts shine. Show future employers and potential business opportunities what level of quality you can deliver. 

Blogging and publishing online pieces where you expound on industry-related topics and issues of the day is now available with LinkedIn. Have something of peer interest to write and the readers will come out of the woodwork. Let this feature be a megaphone for your expertise. Clarify current trends and best practices. Showcase pertinent strengths, weaknesses, opportunities, and threats impacting your terrain. Detail the steps that need to be taken to improve conditions. Be a regular contributor and become a respected voice. 

Perhaps, one of the strongest elements in LinkedIn is the Groups. Here is where you can boost your industry presence and generate and cultivate high value connections. Involving yourself in timely and relevant subject matter with other experts and stakeholders benefits all participants and deepens your career association. Not only can you increase your visibility, but you can amplify your knowledge to those wanting and needing to hear your input. Also, being able to contact individuals directly gives you favorable circumstances for building that all important professional network. 

I still hear from too many clients something that goes like, “Yeah, I’m on LinkedIn, but I don’t really know what to do with it.” Well, I hope this is in part, somewhat illuminating to you in this cohort. In short, if you are serious about your career, you need to be serious about LinkedIn.