Psychology plays a significant role in the development of our careers. It starts with identifying our work interests when we are young and expands over time to include interpersonal relations, self-motivation, passion for what we do, attitudes toward superiors, team cooperativeness, and many other job-related aspects. Perhaps most importantly psychology speaks to how constructive we are on the job and the way we manage our mental well-being and stress levels while on the road to productivity. 

Effective performance is dependent on how a worker feels at work. Safety, security, and freedom from harassment are basic. Beyond that, feeling appreciated and being prepared to work efficiently sets up an employee to be a valued contributor. Quality management can be instrumental in establishing and maintaining such workplace conditions. But realizing the benefits of positive psychology is not just the responsibility of management. The state of our psychology is ultimately up to each of us individually — in life as well as at work. 

Perhaps the key psychological quality determining how well we will flourish in our careers is self-awareness. Individuals with keen self-awareness possess a nearly full perception of their emotional makeup, potential, imperfections, requirements, and what energizes them. They are well equipped to capitalize on their strengths while managing their weaknesses. Self-aware professionals carry with them a quiet self-confidence based on honesty and realism knowing they do not have to fake it to make it. Their success results from a work product competently delivered, but not exceeding their capacity to perform effectively. They know what they know and “know” what they don’t know. 

Self-awareness need not be thought of as some metaphysical trait held by only a few anointed people. We all practice it to some degree. For example, if we know that too many scheduled meetings packed closely together stress us out, then we work to make sure the meetings during which we are expected to participate are spaced such that we can contribute optimally. 

If we get anxious when seeing our email inbox overflowing with superfluous messages, then we let our co-workers know to only send messages of significant importance. If we know our best work comes from meeting deadlines, then we structure our workflow such that tasks needing completion by a specific time are stacked accordingly. (You don’t have control about such conditions with your job? You may be in the wrong job.) 

An additional benefit of self-awareness is its extended usefulness to co-workers. The self-aware colleague is less likely to lash out in frustration or to make unreasonable demands of others. They have a leg up on assessing the capacity levels of their fellow associates and can sense how each best accomplishes their assignments. Team functioning and work yield are enhanced the more self-aware team members are. Self-aware coworkers and managers can serve as models, if not unofficial mentors, thereby improving the overall workforce. 

Self-awareness is internally cultivated over time. Developing this ability is largely linked to how reflective we each choose to be. Reflection is a chief component of critical thinking. As we refine our reflective skill, we find ourselves more adept in examining, analyzing, and assessing experiences, which better informs how we address future challenges. 

For some of us, building in time and effort to be reflective may need to be more intentional. If we observe that our default mode is to keep plowing through the details and minute-by-minute demands of our jobs without purposefully reflecting on what insights we can gain from the approaches we take, then we deny ourselves the richness that can come from reflection and by extension self-awareness. 

In short, self-awareness brings increased clarity to our work values and goals. Our decisions are improved and our objective of strengthening and deriving more satisfaction from our careers becomes more likely. 

Don’t worry. Very few of us have reached self-awareness nirvana. So, give yourself a break and start or continue to polish this aptitude wherever you are on the spectrum. 

A lofty phrase that has been around for a while, but has gained newly found prominence in recent years, is the term “dignity of work”. It is uttered across the political spectrum, because it is widely thought to have universal respect and acceptance. Who could possibly argue with a concept which conveys cherishment of commitment, skill development, and above all personal responsibility to provide for oneself and their family? Dignity of work harkens not only to a pride of traditional labor honestly performed but can also inspire and motivate all working-aged adults to do their part for the economy and community. 

The dignity of work is seen as a sublime end in itself. We were raised to accept a lifetime of work. Work is contributing. Work is doing your duty. Work is good and more selfless work is better. Achievement of a profound sense of satisfaction that comes from doing a job well is the ultimate reward for our labors, or so we are told. The grateful pat on the back from a coworker, the smile and nod from the boss, the eloquent testimonial from a delighted customer together represent just some of the energizing commendations that make work invaluable. 

So, why then is work not felt so favorable or worthwhile for so many? We do not have to look far to see people unhappy with their work. The dignity of work is elusive for more workers than it should be. A Harvard Business Review survey in 2019 of 500+ workers found the vast majority (90%) expected to find joy in their work but given time on the job only 37% experienced joy. A few years ago, Gallup reported only 30% of workers engaged with their jobs. Forbes cited a survey of 411 workers, 19% of whom were satisfied with their jobs. I could go on. 

Dignity is not inherent in work. Labor cannot be dignified unless some basic conditions are met. The US Conference of Catholic Bishops advocates for fundamental worker rights as a prerequisite for work dignity such as availability of productive work, fair and sufficient compensation, and a permission structure allowing for organizing and unionization among other rights. 

Senator Sherrod Brown of Ohio calls for enhancements of wages and benefits, healthcare costs, and retirement programs as a way of assuring dignity. Ezra Klein in the New York Times points to elimination of harmful and oppressive workplaces and for management to encourage workers to remain healthy and have leisure and family time. 

I would add removal of tyrannical management, toxic coworkers, and workplace cultures that devalue portions of the workforce. 

However, beyond stating what is not wanted to engender dignity in work, let us focus on practices likely to lead to dignity. Workers by and large want the chance to be self-motivated. There are three key situations which encourage this. As pointed out by Daniel Pink in his book Drive, fostering an environment where workers are urged to develop mastery of their profession, exercise autonomy in decision making, and define personal and professional purpose in what they do all matter greatly. 

Workers want to be respected and given the freedom to grow. They want to be able to sustain reasonable financial needs by working only one 40-hour per week job. They want executive management who understand the principal capital in their firms are their employees, who need to know they are valued. They want the support of customers who intentionally direct their dollars toward businesses that treat their employees with dignity. (It begs the question, is a business model that requires employees working for only $7.25 per hour worthy of staying in business in this day and age?) 

Dignity of work should continue to be a universal value, but let’s not cling to some notion it arises spontaneously, especially under adverse conditions. It does not. Dignity may be felt individually, but it takes a community to see it is broadly shared. 

The news is not that we are continually shifting most of our knowledge-economy work time online, but rather that we are learning more over time about what works and what does not work when doing so. Take the Training & Development (T&D) field. Here is an industry which experienced a head start long before Covid in providing digital and distance learning opportunities. By designing and preparing virtual and hybrid instruction programs for a relatively long period it is reasonable to expect there are lessons which can be derived by this industry informing other business sectors about how to disseminate intelligence in an online environment. 

Another area sharing distance learning, admittedly more than they want to currently, is the education arena in both K-12 and higher ed. Like T&D, their shared mission is to leverage the power and ubiquity of computers and similar devices, along with the public’s basic tech literacy abilities, to deliver teaching and learning possibilities when it is impractical to house students in traditional classrooms. Here too, best practices are being identified as teachers, schools, and communities face the challenge of providing quality education online. 

Together T&D and education are revealing methods and conditions to consider establishing when the online workplace involves information sharing, change management, customer engagement, and staff development. An analysis of peer-reviewed literature, the T&D/education marketplace, and anecdotal reports from distance learning practitioners suggest key practices when formulating and implementing remote instruction courses and programs. However, it is insightful to understand the finest of these procedures are not merely disjointed techniques produced through trial and error, but rather rest upon a philosophical foundation. 

Lev Vygotsky was a Soviet-era psychologist renowned worldwide to this day for his scholarship on how humans make meaning, in other words, cognitive development. His theory in short is that people acquire cultural values, beliefs, problem-solving strategies, and practical knowledge through collaboration with others, especially more knowledgeable people. Comprehension and meaning, according to Vygotsky, is derived in a social context, which makes community the fertile ground from which people learn. 

Today, Vygotsky’s theory compels developers of online educational and training curricula to migrate characteristics of in-person community to the digital environment. In doing so, instructors and trainers are better able to facilitate concept and knowledge acquisition among their students and trainees. 

We need therefore to trust in the interconnectivity and interplay possible through virtual contact. Although still a novel concept for older generations, society is clearly moving toward a norm characterized by remote connections with others, whether through our use of social media, FaceTime, or online short-term credentialing courses.  

Three ideal practices which take advantage of social cohesion include: 

Being Present – This can range from presenting direct instruction in a synchronous or live-time manner to being available for individual student/employee questions to mentoring. There will be occasions where asynchronous (non-live time) communication, such as message boards, forums, and course policies, need to be visible for all participants, but in general being directly available or on call during set hours leaves participants feeling less abandoned and insecure. 

Interactions – Encouraging participant interaction advances information sharing and social learning, which leads to literacy. Three key dialogues to learning involve teacher to student, student to student, and student to content. Promoting such exchanges generates effective growth-oriented connections among teachers and students; purposeful explorations conducted within a student-to-student context; and investigations between a student and the topic areas’ facts and concepts. 

Discussion – Promoting opportunities for students to participate in synchronous and asynchronous discussions creates substantial educational value. Encounters involving questions, reflections, responses, and decisions support participant growth. Thanks to digitization, well-structured discussions and deliberations can strengthen any course. 

When tasked with planning for distance training and teaching opportunities keep in mind the importance of generating social coherence. You may find less has been lost going virtual than you initially feared. 

Say what you will about Joe Biden, whether you supported his presidential election or not, and recognizing he does not have the messianic stature of the previous two presidents, the man’s lifetime work can nevertheless be viewed as a study in career development. There are some aspects of Biden’s professional life that both led to his ultimate achievement of winning the U.S. presidency, but which also point to characteristics many of us can learn from as we navigate and grow our own careers. 

Like any person, he faced substantial challenges establishing himself professionally. However, there are attributes he exhibited in doing so which over time contributed to his success and are worth an examination. 

A now well-known piece of his biography is how as a 29-year-old he ascended to the U.S. Senate followed within weeks by the loss of his wife and young daughter in a car accident. The conflicting and monumental impact of these twin events would rock anyone’s world, but with reserves of fortitude, faith, and support from key individuals he carried on as a senator for his state and father to his surviving sons. Finding resolve to carry on and do what is right under such circumstances gave him a life perspective to better confront other difficulties and to be grateful for what is most important. The takeaway regarding careers? Resoluteness and astute priority settings matter. 

Although the voters of Delaware kept sending him back to the Senate, it is not as if Biden never knew electoral failure. He ran for president twice before, in 1988 and in 2008. Both attempts flopped. A bungled plagiarism charge from ’88 and lackluster enthusiasm in ’08 left it looking like the presidential path was never to be his. He realized though that failure is not ruinous. Getting knocked down means you get back up. He kept his career alive, demonstrated doggedness, and continued with his brand of ambition. 

Rather than producing discouragement, failure instead informed Joe Biden how to make his future better. He strove to be among the most influential members of the Senate with chairmanships and compromises yielding both successes and controversies. He accepted the invitation to serve as vice president, which over eight years contained a full and diverse portfolio. And of course, he continued to go big by again running for president with confidence the unique circumstances of this election cycle could potentially favor him. It worked. 

An effective politician is a compelling networker and communicator. They know how to forge constructive relationships, build beneficial teams, and leverage the synergy of bright minds. Biden has honed his skill of reaching out to others and forming profitable alliances. He has been at this a long time, which addresses another notable characteristic of his — age.  

Much has been said about how Biden has lost his fast ball with age. This may be true. Despite this, he demonstrated a proficiency in running for and taking on this most demanding of jobs, compiling more votes than any other presidential candidate in American history. Not bad for a guy in his late seventies. 

So, politics aside, we could allow ourselves to see in Joe Biden a person who persevered, avoided dejection, focused on what was most important, maintained ambition, willingly faced new ordeals, gathered talented compatriots, and projected his considerable knowledge and experience well into his elder years. As we reflect on our own careers, we can assess how well we are doing in these professional building areas. Although none of us would want to go through all the trials and tribulations Joe Biden has gone through, it is still justifiable to see his career story as one of many ways to achieve success. 

It’s happening again. One of the perverse hallmarks of the Great Recession ten years ago was the expulsion of many older workers from the workforce. A significant number of experienced employees found themselves forced into sudden unemployment or premature retirement. Many never fully recovered financially or emotionally and their careers were left scarred and lacking in dignified closure. 

The current Covid-induced recession is again presenting similar employment hardship for mature workers. Since March, the labor market has shed many senior-aged men and women, who possess both high and low skill levels. In other words, this elder layoff is widespread. 

Unfortunately, this is not turning out to be simply a temporary furlough for these workers, but rather a longer-term separation marked by an acceleration of egregious trends. Again, as during the last recession, newly trending labor shifts are weakening older workers’ employment security. 

Previous examples included labor-saving technologies and increased workloads for younger and less expensive staff, which combined to lessen the management need to restore previous personnel levels. Once again, mature employees find their bargaining power diminished when facing dismissal and rehiring. Weak or non-existent unions, the rise of the gig economy, and continued lenient enforcement of age-discrimination laws, not to mention the harmful economic disruption from Covid, leave senior workers feeling increasingly insecure and inadequate. 

The New School’s Retirement Equity Lab studies the factors impacting the quality of retirement, which necessitates an examination of when a retreat from work is chosen or forced. Their assessment of the plight of older workers is sobering. Even for those older workers who have not yet been laid off there is considerable uncertainty about their futures. This cohort more and more knows they are less employable than younger workers. Those over age 55 often realize that if they were to quit their current jobs the chances of transitioning to a job that is comparable or better is doubtful. For many, it becomes prudent to stick with a less than satisfying job, then to risk unemployment. 

Relatively robust earnings have traditionally been an expectation for long-term commitment to a profession and/or an employer. Seems fair, right? However, these days when an older worker is rehired after a job loss hourly wages are typically lower than with the former job. Workers aged 50-61 receive 20% less pay with their new job while workers 62 and older see a decrease of 27%. In addition, once a worker hits their fifties, periods of unemployment after a layoff are longer than for workers aged less than 50. 

The growth in ambiguity and low confidence older workers face add to the weakness of their bargaining power. Employers know in most cases that they have the upper hand with older workers, except for those situations in which the worker possesses a unique or hard to find skill. This is unfortunate. A lifetime of work deserves value and respect. Retirement in the modern era should be a reward for the toil, dedication, and achievement for decades of work, not an imposed isolation or banishment due to the vicissitudes of employment economics. 

As the Retirement Equity Lab points out, policy makers may need to intervene with schemes designed to lessen the hardships for prematurely laid off older workers. For example, employers could offer rainy day or emergency savings plans through payroll deductions, which become available when needed to augment unemployment benefits. Or the federal government could step in with a guaranteed retirement account savings option to supplement what retirees receive from Social Security. Of course, more stringent enforcement of The Age Discrimination in Employment Act of 1967 would help immensely. 

Careers for many are a vocation and a calling to develop mastery and contribute to society. For others, work is simply a means to a paycheck. Either way, growing old should not be viewed as a liability or a deficiency to take advantage of. 

Disruptions. Unforeseen events. Misguided strategies. All of these are possible for businesses. Also, for careers. In 2020, we do not have to look very far in the past to see how the best laid business and career plans can go awry due to a surprising and unpredicted event. 

We could conclude, well that’s life. No one ever guaranteed us long-term certainty. This is true. Unannounced and unintended curve balls are part of life’s churn, but that does not mean we cannot proactively prepare for sudden changes and develop an agility which may result in competitive advantages and success despite unanticipated perturbations. 

Many of us still operate by a model which views the most difficult parts of executing a career as first determining which career path to follow, followed by education and training, landing the great job, retaining employment, and staying current with best practices. As important as these features are, I would encourage the addition of at least one more — enhancing your ability to foretell where your career may be headed and what hazards may ambush your planning. 

Regarding our careers, it is wise to allocate time and energy to a style of future planning which embeds intentional forecasting of trends and movements that carry the potential for threat and disruption. Although no one can definitively predict the future, by practicing the formation of projections over time we can hone our capacity to more accurately make predictions, test our hypotheses, and peer ever deeper into what makes our professions tick. Sharpening our prognostication skill could be the difference between thriving or losing in today’s turbulent economy. 

Preparing for the future requires at the outset a shift in attitude and a challenging of our assumptions. Here are some basic conjectures I encourage shaking up. The good times do not roll forever. Luck can only carry you just so far. The world is more dynamic than static. That said, alter the way you plan for tomorrow. Future planning should not be confined to assessing the present and then looking forward. Rather, determine as best you can the most likely future prediction and plan backwards from there. 

Interpreting the future is a matter of creating a vision. This vision displays greater resolution the more in-depth is our knowledge of our profession, including the proclivities of markets and customers. Vision is not certitude, but an estimation of what is possible. 

The more we know the closer we get to refining our analysis. Therefore, structured ongoing learning is the core activity to practice. By looking at every angle of our profession, including the influences and disorders impacting our lines of work along with practice in making and reviewing our predictions, we better refine our ability to forecast. 

When estimating the direction of our professions, assume opportunities will always be out there. Become your own agent of change and a magnet for locating these possibilities. How best to proceed? Smart organizations deploy a strategic method known as scenario planning. It involves forecasting and integrating a large degree of flexibility into long-term planning. Scenario planning assumes adaptation is necessary for survival. 

The same mindset applies to our careers. In general, this process involves merging known facts about the future, such as demographics, geographic limitations, cultural characteristics, government structures, etc. with social, economic, political, technical, and environmental trends. From this blend we can formulate simulations that function as prototype strategies. 

For example, is it feasible to think climate related disruptions may manifest in novel ways over the next three decades prompting potentially sudden market fluctuations? Are you confident the U.S. has learned its lesson about pandemic preparedness and is ready for the next such assault? 

Developing a heuristic approach to prepare for uncertainty may very well be the necessary system to best weather whatever the future is going to throw at us next. 

Here we go again. Time for another national election to choose a new Congress and a new president. The feeling in the air is that this election is more urgent and consequential than our garden variety face-offs, particularly at the presidential level. This choice of president is viewed as fundamentally determinative of the direction of the country and with starker contrast than most such contests. Or so both Republicans and Democrats claim. Great attention is being paid to this election and hopefully significant participation will be realized, which together should lead to a substantive and declarative outcome — like it or not. 

Typically, “It’s the economy, stupid!”. This time the sense is, “It’s the culture, stupid!”. Without getting into the developmental concerns related to our civilization’s maturation or lack thereof, economic claims, projections, and promises will likely continue to drive much of the partisan discussion. 

Are we Americans going to orient ourselves toward the past in an attempt to retain economic successes driven by tried-and-true practices previously delivered by legacy-styled business operatives or are we instead going to innovate and design for a paradigm-shifting economic future characterized by increasing competition, transformation, and multiculturalism? The decision we make will have consequences for the vitality of the economy going forward and for the quality of the employment it will spawn. 

Conventional wisdom states that if the economy is sufficiently robust, then vigorous employment will take care of itself. Indeed, high employment levels are intrinsic to a strong economy. Widespread employment matters. So, it is worth examining the economic approaches both parties are offering to see who is most prepared to fashion a jobs-rich environment over the next four years. Here is my broad summary of the selection before us. 

Donald Trump has shown us his economic priorities through past performance, which included low unemployment rates. Given that Republicans did not present a party platform this year we have to assume they are thinking ‘steady as she goes’. 

The Trump administration’s economic focus has been on individual and corporate tax cuts, deregulation targeted primarily to the energy and financial sectors, trade protectionism, immigration restriction, and rejection of a federal role in providing universal healthcare. In recent months there have also been attempts to resurrect the economy from the devastation of the Covid-19 pandemic by promoting a reopening or ‘get back to normal’ agenda. 

Joe Biden, despite pressure from the Democratic Party’s left flank, is not proposing sweeping or revolutionary changes to the economy, but does advance ambitious federal interventions, nevertheless. Principally, he is centered on reinvigorating America’s middle class by encouraging greater inclusivity across lines of race and levels of education with less income inequality and a reclamation of optimism born of opportunity. 

He wants to expand Obamacare, impose a more progressive tax code, eliminate middle class student debt, raise the federal minimum wage, encourage low-carbon manufacturing, combat climate change, and much more. Biden/Harris also have a 7-point detailed plan to defeat Covid and plan for future such threats. 

Both the incumbent and the challenger want full employment. Which ideology is likely to produce this universally desired outcome? Excluding all other factors which will influence who gets my vote, I see the following as salient with regards to employment. 

The past 150 years have generated great economic advancements resulting in profound improvements in the lives of many millions, both as consumers and as producers. We have learned a lot about how to engender wealth and to provide life enhancing products and services. There are lessons from the past worth carrying on. 

But the past is gone. What we must look forward to is the future with all its uncertainty and ambiguity. Meeting this challenge requires a mindset that sees more opportunity than threat from the future. I think it is this frame of mind that impresses me more than candidate tactics and positions. Durable, but resilient employment will best come from an outlook that sees the world as it really is and that enthusiastically leans into the contest. 

We have heard in recent years the oft used terms wealth inequality and its subset income or wage inequality. Quantifiable evidence showing a multi-decade trend toward wealth inequality has been presented by left-leaning economists and think tanks fueling in large part the political activism of the left wing of the Democratic Party. An example of this type of data was released by the Urban Institute showing how in 1963 families at the top of the wealth distribution had six times the wealth of families in the middle, whereas by 2016 the rich families had twelve times the wealth of those in the middle. 

Currently, the Covid-19 pandemic is starkly revealing what can reasonably be seen as another economic misfortune of those on the lower end of the wealth spectrum. Many of the essential frontline workers, such as janitors, grocery store employees, health care workers, and childcare workers, among others, are those who have jobs that cannot be done via Zoom, email, and phone from home. They are at higher risk for contracting the virus given the in-person customer-facing demands of their work. This increased hazard in combination with relatively low pay for workers providing services we all need during these tough times bolsters an argument that this cohort deserves more respect and economic clout. 

It is hard to ignore how the decline of labor unions correlates rather neatly with the rise in wealth inequality. Many believe it is not just correlation we are seeing, but causation. The loss of a collective voice from the working class due to the long-standing chorus of anti-unionism has led to not only their diminished political leverage, but also to a drop in their living standards relative to more affluent sectors. Perhaps the income disparity argument is now poised to go beyond just a claim supported by longitudinal data and charts to one of fundamental fairness for workers who are crucial, especially during a national emergency. 

Now can be a time to talk about structural reforms that benefit the working class. The overarching goal should be to reorient the economic system such that everyone, no matter where they live on the wealth spectrum, can live healthy and safe lives while contributing to the common welfare of the country. This will mean examining and improving macro norms governing compensation, health care, the environment, safety regulations, family-friendly working hours, immigration, workplace grievances, and race relations. 

Increasing the power of low-income stakeholders need not be seen as a zero-sum redistribution simply for the sake of rebalancing a ledger. Instead, by empowering these workers we restore and reinvigorate a united voice among working people thereby enhancing overall prosperity and a strengthening of democracy.  

Working in concert to fortify one’s economic interests is widespread among the ‘Haves’. Chambers of Commerce, business associations, and national trade organizations fill this need for business owners and management. Why shouldn’t working people also be given capabilities to drive policy decisions through collective action? 

Unions fill this role. Many of the worker and social protections now codified into law which we enjoy today began as union initiatives. Social Security, child labor laws, antidiscrimination laws, workplace safety laws, unemployment insurance, minimum wage, 40-hour work week, and workers’ comp laws are just some of the now commonplace benefits realized because worker unions conceived, supported, and fought for these standards. 

It is unlikely we will snap back to the exact same economy we had before the pandemic. In the future we may look back on several social changes the virus will have jolted us into. Hopefully, one of these modifications will be a reckoning for how the working class portion of essential workers is to be treated and prioritized. A resurgence of unions for these workers is justified and past due. 

Recently I wrote a piece in which I lamented the condition of the hospitality industry as a result of the Covid-19 pandemic. As of this writing, the economy is cautiously reopening around the country, including in both the hospitality industry and in the state of New Hampshire.  

However, it is also becoming clear there is a correlative rise in Covid infection rates following the reopenings. Whereas there is strong public sentiment to address both the public health and economic health of the nation and state, finding a satisfactory calibration benefiting both sides simultaneously still appears elusive. 

New Hampshire’s economy relies to a significant extent on the hospitality industry. This is not only to serve the state’s nearly 1.4 million residents, but to provide a backbone for the state’s lucrative tourism sector. Deterioration of hospitality services such as restaurants, hotels, resorts, amusement parks, theaters, and sporting venues will negatively impact tourism. The state of New Hampshire’s economy simply cannot afford to have that happen. Of course, we also cannot tolerate an adverse turnaround in the infection rate given the relatively favorable handling of the epidemic thus far in NH compared to many locations. 

Salvaging and rebuilding hospitality requires a management and employee workforce with agility, creativity, and resourcefulness exercising ingenuity and moxie beyond what has been required during past garden variety economic downturns. To get a sense of what this determination and imagination looks like on the ground I had the opportunity to converse with Lexi Townsend, owner of the Corner House Restaurant and Bar in Center Sandwich, NH.  

Lexi’s story is not only inspiring given the range of obstacles with which she was suddenly confronted, coupled with the ongoing originality she has had to muster to keep her business alive, but her situation and responses provide a glimpse into the kind of resilient decision making required to not only save a business, but an industry. 

Lexi Townsend is a long-term hospitality professional with restaurant experience that includes work as a server, host, manager, and owner. Most of her career has been in management of fine dining establishments in both urban and rural settings. Just before Governor Sununu mandated restaurants were to no longer accept on-site patrons in mid-March her chef resigned. After the shut-down order nearly all her service staff followed stay-at-home orders from the state government. 

Not wanting to close the business Townsend and one of two remaining employees took on chef duties and facilitated curbside pickup takeout orders from their website’s menu. Knowing many Squam Lake residents were shut in she offered local area delivery of both bulk and prepared food items. Many of these deliveries were done dockside, giving the service a Lakes Region flavor.  

Other events included “Feed the Frontline” serving care staff from Speare Memorial Hospital and a drive-through Mothers Day/Memorial Day barbecue involving community volunteers. 

Looking ahead to reopening, Lexi knew she needed to rebuild her server team. Offering employment and housing for J-1 visas to foreign nationals was considered, but that is now banned by the president. Instead, she has begun piloting a junior service program to train young staff members with limited server experience. Knowing the importance of safety, comfort, and visual communication she has purchased transparent face shields for servers in lieu of masks. The expectation is patrons need to feel not only secure, but also want to be understood and consoled by seeing the faces of their servers. 

Overall, Lexi is optimistic for the future of her business. Although her expectation is that once the Paycheck Protection Program is concluded the economy will plunge further. Nevertheless, she believes her restaurant’s good reputation and obvious commitment to survival will sustain the business. A new chef was recently hired and plans for a safe and enjoyable in-house dining experience are underway. 

Lexi’s advice for her fellow hospitality providers going forward is to persevere above all.  Be mindful of changing times, be adaptable, and know customers want protection in addition to a rich experience. Also, to understand and to accept recovery will take a long time. 

No question, these times are a stress test. Working smarter, not just harder, is essential. 

Such wreckage. Such devastation. Such uncertainty. The Covid-19 pandemic has disrupted the present, shattered futures, and taken lives. In a quick couple of months life, as we have known it has been turned upside down. There is much to despair about this shock to our previously well-constructed world. Looking for hope can seem unattainable, especially for those whose careers, livelihoods, and businesses have been heavily damaged. 

I especially mourn for what is happening to the hospitality industry. Restaurants, hotels, resorts, amusement parks, theaters, concerts, sporting events and the like are where we go to refresh and rewind by enjoying time with friends and family, interacting with others, and being treated warmly by caring staffs. 

Hospitality is in many ways one of the most human of all career choices. Here is where your value is largely determined by how well you engage with others and how well you make others feel. Being socially distant is aversive to hospitality. It is like trying to paint landscapes with only two colors. The genial experience is catastrophically abridged when we are apart. 

Hospitality was to be the great redeemer for a world becoming increasingly technical, remote, and isolated. At its core, hospitality resisted the forces of automation and outsourcing, which is transforming so many other lines of work. It benefited from an economy relatively flush with disposable income. This industry really has made the world a better place to live. And now we ask ourselves, what happens to us all if our capacity to be social beings is painfully curtailed for the long term? 

In the US it is unlikely we will see the government stepping in to support hospitality for more than several months. Projections point to the second half of 2021 before a widely distributed and effective vaccine is put into place. Therefore, social distancing is expected to be among the chief tactics we have available to mitigate outbreaks during our slow build up to herd immunity. 

Then there is the very real fear people have about mingling as before. Think of the questions we could have while in crowds, such as who among these people is asymptomatic and carrying the virus? Why is that person coughing? Is it right to hug or shake hands with this friend anymore? How can I keep my glasses from fogging when wearing this darn mask? Many may and probably will opt for staying home. 

There are no easy answers or quick fixes for hospitality. That said, two broad ideas come to mind that may point to some sort of solution for the future of those whose hospitality jobs are evaporating. 

This is a time for hospitality professionals to reflect on their skills and the value they bring to the public. My advice is to inventory what it is about your engagements with people that activate your energy and bring deep satisfaction. Then think about other more employable areas where these talents can be expressed. For example, healthcare related services benefit from a workforce rich in soft hospitable skills infused with those of the technical expertise providers. Sales and customer services also are enhanced by those who can deliver personal, attentive, and solution-oriented care and advice. Think about it. There are many fields in which a hospitable mindset and presentation can find a home. 

Secondly, now is a time for the entrepreneurial, innovative, resourceful, and ingenious among us to design and develop novel ways of offering hospitality contributions that have not been tried before. The pent-up public demand is certainly there. Necessity is still the mother of invention. Let us please be pleasantly surprised by having creative hospitality professionals discover new and refreshing ways of building community, strengthening social interaction, and giving us respite from these stressful times, all while maintaining safe and prudent distancing measures. 

Times were dark in the economy ten years ago and they are even darker now. But if we are lucky, it may be our friends in hospitality who can shine a light when we most need it.