It is certainly not news that competition for quality career-building jobs in New Hampshire is relatively tight. Although the state’s employment statistics are brighter than the national ones, it is still a tough time for employees wanting to move forward in their careers given that companies are being very cautious about adding personnel back to their payrolls. 

For many of today’s job seekers knowing the basics of networking, contemporary job search techniques, and the importance of refining one’s job interview performance may not be enough. To be an optimized job seeker in these competitive times means that you either need to acquire a career communications manager, who can help position you for targeted employment openings, or learn the tactics of becoming your own. Let me explain. 

Presenting yourself professionally to advance career transitions or even to practice and maintain career fitness involves constructing a comprehensive and cohesive communications campaign. Crafting and disseminating a strongly branded self-promotional message about yourself places you in a situation that is more open to career enhancing opportunities and gives you added competitive cache when compared to the legions of overworked or discouraged pros who do not take the time to make and manage such information. 

Recruiters, hiring managers, background checkers, former and current colleagues, competitors, prospective customers or clients, industry pros, and executives are all among the eyeballs who at some time may or will be checking you out. What will they find? A shallow outline loosely held up by an old-fashioned white bread resume or a dynamic and rich presentation that communicates experience, significance, and value across multiple platforms. 

I know full well that the last thing you want to hear about is that there is more to do to keep up, when you like most professionals, are already struggling with achieving career development and work/life balance simultaneously. But to those for whom it is important to be in the leader pack, here is what I suggest for you to be an effective career communications manager: 

Develop your resume as a value proposition and branding anchor. In general, try to include the following elements. 

• A compact positioning statement or self-marketing tagline. 
• From there, include a supporting career profile summary ending with an objective. 
• Be sure that enough descriptors are included, so that a reader can mentally merge your personality, work style characteristics, and expertise. 
• A list of significant accomplishments (your greatest hits) written in the CAR style, i.e., the Challenge with which you were faced, followed by the Action you took, and ending with the positive Results that were realized. Quantifying these accomplishments will strengthen them. 
• A work history that is more focused on tasks and responsibilities which you performed and your past titles, dates, employers, and locations. 
• Education, certifications, professional association memberships, and quotes from satisfied supervisors and customers can round out a great resume. 

Having undergone this resume exercise, you are ready to now promote yourself online.  Begin with LinkedIn. Build a LinkedIn profile to reflect your resume. Amplify your brand by joining industry discussion groups and establishing networking connections. Consider taking this a step further by using Twitter to join in conversations pertaining to industry matters with the pros you want to follow and to be heard from. 

Continue by building a career communications portfolio in paper and online formats, the parts of which can be retrieved as you need them. The parts of a complete career portfolio include such items as brand or Unique Selling Proposition statements, CAR stories, testimonials, one paragraph and two-page biographies, and even thirty-second to two-minute video elevator pitches that you can post on your website or YouTube. These are all useful tools for the pro who takes professional projection and reputation seriously. 

Strategically communicating your value for potential employers and building your career development ROI is an effort worth the time. Do not think of this as just a Recessionary quick fix, but rather as a way of shaping long-term professional growth. 

I’m 57 years old and can remember a time when one could live in relative obscurity. People were based in community and workplaces physically and in real time. There were nearby family and friends of course, but one’s social network didn’t expand nearly as far as it does now. 

If you are thinking in 2010 that your presence and position in the world is only as wide as you have traditionally wanted it to be, i.e., just keeping an inner circle of family and friends, then you are limiting not just the scope of your social life, but also of career development opportunities. 

We can find and check out more people now than ever before. Conversely, we can be found and checked out by more people than ever before. Sound creepy? Perhaps, but it is the way it now is thanks to technology. 

We do have a choice, though. Bemoan the new reality and wish for the old days or we can learn to engage, maybe even embrace this interconnectedness, because as many now know, despite all the risks and flaws, social media and ubiquitous computing also has benefits and value. Among the advantages is being able to manage your reputation, brand, and persona. 

Now, if you do not want to be found by anyone, then hopefully you are secure in what you do for work and can count on it sustaining you for a long while. Because if you find yourself suddenly thrust into a job transition it will be not only harder to get noticed, but more importantly difficult to be able to impress hiring authorities who will be looking to investigate you online. 

Here are two things that you do not want potential employers finding out about you when they look for you online: 

1. Little if any presence
2. A presence that looks empty, not maintained, ambiguous, blahhhh…

So, what can you do? I would start with the following: 

1. LinkedIn. If you want to be taken seriously as a professional contributor, then you need a LinkedIn profile. If you already have a decent resume, then let it anchor and be your guide for building the profile. If you have not worked on your resume recently, meaning in the past two years or more, then you should probably get that house in order first. Extend from profile building to joining relevant groups, growing your connection list, and learning how to conduct people and company searches.
2. Get engaged with Twitter. I hope that you are aware by now that Twitter is not just for kids and people with too much time on their hands. You can follow and participate in some great industry streams of thought. It is a way to get noticed, find people you should know about, and learn a lot at the same time.
3. Do you have a web site or bio on someone else’s site? How do you look? Is your value and contribution, potential or actual, being communicated accurately, strongly, clearly?
4. What comes up when your name is googled? Our closets have gotten smaller and easier for job killing skeletons to lurk. You want to have a positive image of yourself to be better optimized than a negative one.
5. I must admit that I am not really into the Facebook culture, but I know that the rest of the world is. So, I maintain a professional look on FB and do not mention what I watched on television last night or who I saw at what party. If you are into posting a lot of personal stuff on Facebook (and that is the point, right?) then I would be clear on how your security settings are configured. A clash between personal and professional imagery might work against you.
6. Consider joining some other sites that are designed to profile you or that allow you to post blogs. Sharing expertise builds your brand and strengthens your reputation.

The name of this game is constructing and cultivating a professional reputation that is available for the world to see and to learn from. Is this all too much to consider when you already have so many other things to do? Well, that’s why there are people like me around to help.